Supermarkets are trying out new computers that make shopping carts more intelligent. They will help shoppers find paper cups or toilet soap, and keep a record of the bill.

The touch-screen devices are on show at the Food Marketing Institute’s exhibition here this week, “These devices are able to create value and get you around the store quicker,” said Michael Alexander, manager of Springboard Retail Networks Inc., which makes a smart cart computer called the Concierge.

Canadian stores will test the Concierge in July. A similar device, IBM’s “Shopping Buddy”, has recently been test-marketed at Stop & Shop stores in Massachusetts.

Neither device tells you how many fat grams or calories are in your cart, but they will flash you with items on sale. The idea is to make it easier for people to buy, not to have second thoughts that maybe you should put something back on the shelf.

    “The whole model is driven by advertisers’ need to get in front of shoppers,” said Alexander. “They’re not watching 30-second TV ads anymore.”

    People can use a home computer to make their shopping lists. Once at the store, a shopper can use a preferred customer card to start a system（系统）that will organize the trip around the store. If you’re looking for toothpicks, you type in the word or pick it from a list, and a map will appear on the screen showing where you are and where you can find them.

    The device also keeps a record of what you buy. When you’re finished, the device figures out your bill. Then you go to the checker or place your card into a self-checkout stand and pay.

The new computerized shopping assistants don’t come cheap. The Buddy devices will cost the average store about $ 160, 000, and the Concierge will cost stores about $ 500 for each device.

1.The underlined word “they”（paragraph 1）refers to ____________.

A. supermarkets                B. shop assistants

C. shopping carts               D. shop managers

2.We can learn from the last paragraph that ___________.

A. intelligent shopping carts cost a large sum of money

B. the Concierge is cheaper than the Buddy devices

C. shop assistants with computer knowledge are well paid

D. average stores prefer the Concierge to the Buddy devices

3.What might be the most suitable title for the text?

A. New age for supermarkets                   

B. Concierge and Shopping Buddy

C. New computers make shopping carts smarter 

D. Touch-screen devices make shopping enjoyable

    Supermarkets are trying out new computers that make shopping carts more intelligent(具备智能的)．They will help shoppers find paper cups or toilet soap, and keep a record of the bill.

    The touch-screen devices(触摸屏装置) are on show at the Food Marketing Institute’s exhibition here this week, “These devices are able to create value and get you around the store quicker,” said Michael Alexander, manager of Springboard Retail Networks Inc., which makes a smart cart computer called the Concierge.

    Canadian stores will test the Concierge in July．A similar device, IBM’s “Shopping Buddy”, has recently been test-marketed at Stop & Shop stores in Massachusetts.

    Neither device tells you how many fat grams or calories are in your cart, but they will flash you with items on sale．The idea is to make it easier for people to buy, not to have second thoughts that maybe you should put something back on the shelf.

    “The whole model is driven by advertisers’ need to get in front of shoppers,” said Alexander．“They’re not watching 30-second TV ads anymore.”

    People can use a home computer to make their shopping lists．Once at the store, a shopper can use a preferred customer card to start a system(系统) that will organize the trip around the store．If you’re looking for toothpicks, you type in the word or pick it from a list, and a map will appear on the screen showing where you are and where you can find them.

    The device also keeps a record of what you buy．When you’re finished, the device figures out your bill．Then you go to the checker or place your card into a self-checkout stand and pay.

    The new computerized shopping assistants don’t come cheap．The Buddy devices will cost the average store about $160,000, and the Concierge will cost stores about $500 for each device.

53．The underlined word “they” (paragraph 1) refers to ______.

       A．supermarkets       B．shop assistants     C．shopping carts     D．shop managers

54．Which of the following is the correct order of shopping with computerized shopping carts?

       a．Start the system.                                 b．Make a shopping list.

       c．Find the things you want.                     d．Go to a self-checkout stand.

       A．abdc                   B．bacd                   C．acbd                   D．bcad

55．We can learn from the last paragraph that ______.

       A．intelligent shopping carts cost a large sum of money

      B．the Concierge is cheaper than the Buddy devices

      C．shop assistants with computer knowledge are well paid

      D．average stores prefer the Concierge to the Buddy devices

56．What might be the most suitable title for the text?

      A．New age for supermarkets                   

       B．Concierge and Shopping Buddy

      C．New computers make shopping carts smarter

       D．Touch-screen devices make shopping enjoyable

Supermarkets are trying out new computers that make shopping carts more intelligent(具备智能的). They will help shoppers find paper cups or toilet soap, and keep a record of the bill.

The touch-screen devices(触摸屏装置) are on show at the Food Marketing Institute’s exhibition here this week, “These devices are able to create value and get you around the store quicker,” said Michael Alexander, manager of Springboard Retail Networks Inc., which makes a smart cart computer called the Concierge.

Canadian stores will test the Concierge in July. A similar device, IBM’s “Shopping Buddy”, has recently been test-marketed at Stop & Shop stores in Massachusetts.

Neither device tells you how many fat grams or calories are in your cart, but they will flash you with items on sale. The idea is to make it easier for people to buy, not to have second thoughts that maybe you should put something back on the shelf.

“The whole model is driven by advertisers’ need to get in front of shoppers,” said Alexander. “They’re not watching 30-second TV ads anymore.”

People can use a home computer to make their shopping lists. Once at the store, a shopper can use a preferred customer card to start a system(系统) that will organize the trip around the store. If you’re looking for toothpicks, you type in the word or pick it from a list, and a map will appear on the screen showing where you are and where you can find them.

The device also keeps a record of what you buy. When you’re finished, the device figures out your bill. Then you go to the checker or place your card into a self-checkout stand and pay.

The new computerized shopping assistants don’t come cheap. The Buddy devices will cost the average store about $160,000, and the Concierge will cost stores about $500 for each device.

1. The underlined word “they” (paragraph 1) refers to ______.

2. Which of the following is the correct order of shopping with computerized shopping carts?

a. Start the system.         b. Make a shopping list.

c. Find the things you want.   d. Go to a self-checkout stand.

3.We can learn from the last paragraph that ______.

4. What might be the most suitable title for the text?

Never go into a supermarket hungry! This is a good piece of advice. If you go shopping for food before lunchtime, you’ll probably buy more than you plan to. Unfortunately, however, just this advice isn’t enough for consumers these days. Modern shoppers need an education in how and how not to buy things at the store. First, you check the weekly newspaper ads. Find out the items that are on sale and decide if you really need these things. In other words, don’t buy anything just because it’s cheaper than usual! “New and Improved!” or “All Natural” on the front of a package influence you. Instead, read the list of ingredients(contents) on the back. Third, compare prices: that is, you should examine the prices of both different brands and different sizes of the same brand.

Another suggestion for consumers is to buy ordinary items instead of famous brands. Ordinary items in supermarkets come in plain packages. These products are cheaper because producers don’t spend much money on packing or advertising. The quality, however, is usually as good as the quality of well-known name brands. In the same way, in buying clothes, you can often find high quality and low prices in brands that are not famous. Shopping in discount clothing stores can help you save a lot of money. Although these stores aren’t very attractive, and they usually do not have individual dressing rooms, not only are the prices low, but you can often find the same famous brands that you find in high-priced department stores.

Wise consumers read magazine ads and watch TV commercials, but they do this with one advantage: knowledge of the psychology behind the ads. In other words, well-informed consumers watch for information and check for misinformation. They ask themselves questions: Is the advertiser hiding something in small print at the bottom of the page? Is there any real information in the commercial, or is the advertiser simply showing an attractive image? With the answers to these questions, consumers can make a wise choice.

All the following statements are true about the phrase “ordinary items” in Paragraph 2 EXCEPT __________.

A. ordinary items never say “New and Improved” or “All Natural”

B. ordinary products are usually cheaper than famous brands

C. producers spend less money on packaging of ordinary items

D. the quality of ordinary items is usually as good as that of famous brands

What does the writer think about ads? __________

A. They are believable.          B. They are attractive.

C. They are full of misinformation.   D. They are helpful to consumers.

One of the author’s suggestions to consumers is __________.

A. to make use of ads             

B. not to buy items with words like “New and Improved” or “All Natural”

C. to buy high quality items such as famous brands after lunch

D. to buy any ordinary items instead of famous brands

The author implies that __________.

A. going into the supermarket hungry, you may buy more than you plan to

B. the quality of ordinary items is usually high and the prices are relatively low

C. discount clothing stores are good places to go to      

D. ads sometimes don’t tell the truth

Never go into a supermarket hungry! This is a good piece of advice. If you go shopping for food before lunchtime, you’ll probably buy more than you plan to. Unfortunately, however, just this advice isn’t enough for consumers these days. Modern shoppers need an education in how and how not to buy things at the store. First, you check the weekly newspaper ads. Find out the items that are on sale and decide if you really need these things. In other words, don’t buy anything just because it’s cheaper than usual! “New and Improved!” or “All Natural” on the front of a package influence you. Instead, read the list of ingredients(contents) on the back. Third, compare prices: that is, you should examine the prices of both different brands and different sizes of the same brand.

Another suggestion for consumers is to buy ordinary items instead of famous brands. Ordinary items in supermarkets come in plain packages. These products are cheaper because producers don’t spend much money on packing or advertising. The quality, however, is usually as good as the quality of well-known name brands. In the same way, in buying clothes, you can often find high quality and low prices in brands that are not famous. Shopping in discount clothing stores can help you save a lot of money. Although these stores aren’t very attractive, and they usually do not have individual dressing rooms, not only are the prices low, but you can often find the same famous brands that you find in high-priced department stores.

Wise consumers read magazine ads and watch TV commercials, but they do this with one advantage: knowledge of the psychology behind the ads. In other words, well-informed consumers watch for information and check for misinformation. They ask themselves questions: Is the advertiser hiding something in small print at the bottom of the page? Is there any real information in the commercial, or is the advertiser simply showing an attractive image? With the answers to these questions, consumers can make a wise choice.

All the following statements are true about the phrase “ordinary items” in Paragraph 2 EXCEPT __________.

A. ordinary items never say “New and Improved” or “All Natural”

B. ordinary products are usually cheaper than famous brands

C. producers spend less money on packaging of ordinary items

D. the quality of ordinary items is usually as good as that of famous brands

What does the writer think about ads? __________

A. They are believable.          B. They are attractive.

C. They are full of misinformation.   D. They are helpful to consumers.

One of the author’s suggestions to consumers is __________.

A. to make use of ads             

B. not to buy items with words like “New and Improved” or “All Natural”

C. to buy high quality items such as famous brands after lunch

D. to buy any ordinary items instead of famous brands

The author implies that __________.

A. going into the supermarket hungry, you may buy more than you plan to

B. the quality of ordinary items is usually high and the prices are relatively low

C. discount clothing stores are good places to go to      

D. ads sometimes don’t tell the truth