阅读理解 (共5小题；每小题2分，满分10分)

根据短文内容，从短文后的七个选项中选出能填入空白处的最佳选项。选项中有两项为多余选项。

Advertising Everywhere

      1      Now that messages can go around the world at high speed，the world is becoming smaller and products can be sold everywhere．But it is true that the problems of international advertising—problems of language and culture—have become larger than ever．For example，Braniff Airlines wanted to advertise its fine seals，but when its advertisement was translated from English into Spanish，it told people that they could fly without wearing clothes!

    To avoid problems in translation，most advertisement firms are now writing completely new ads．In writing new ads，international advertisers must choose different methods of advertising for different countries．In some countries，an advertisement usually gives a description of the product

and explains why it is better than others．      2      But in Japan，the message is based more on situations and feelings than on words．For this reason，many television advertisements broadcast in Japan show people at a party，picnic，or in some other pleasant situations．They will

not say that a product is better than others．Instead，the goal will be to create a good feeling about

the product

                3      For instance，certain countries will not allow TV advertisements on Sundays，and others will not allow them for children’s products on any day．The world advertiser who does

not understand such laws aud customs will soon have problems．

    Finally，there is the choice of what to advertise．      4     So the best advertisement in the world means nothing if the product is not suitable for the market．Comparing such as McDonald’s in Hawaii，you will find Chinese food provided on the menu．If you stop at a McDonald’s in Germany，you can order a beer with your meal．

All of these products must be sold with the right kind of message      5      But no matter how difficult this job may be，it is very important for global advenrtisers to do it well．Knowing how to advertise in the world market can help companies for success．

A．People around the world have different likes and dislikes．

B．This is true in the United States，Britain，and Gemany

C．They just show how the product is made

D．In the advertising industry，selling products is the most important goal

E．International advertisers must also consider differences in laws and customs

F．It can be explained by a word，a passage，or even a picture

G．It can never be an easy job for advertisers to create message

Everybody thinks little of the film．In fact，there is no__ of it being tried out in the film festival．

 A．sign              B．use         C．possibility        D．doubt

After our early morning wake-up, we are still a couple of

hours away from the overlooks.It is pitch black.I can feel the

heavy humid fog left behind my last night's rain. This is why

the tour memo listed "flashlight". Unfortunately; the majority

of our hiking party of nine must have missed the memo, so we

have only four flashlights between us.

    An hoar later,we are on the trail. It is dark, foggy, wet and the rocks are alippery.We alternate places between the flashlights "haves" and "have-nots". As we march, the only voices heard are from the "haves": "Step up, step down, watch out for the rock on your left."

    We reach Intipunku with only 15 minutes to spare. The view at sunrise is not what we were told in the travel brochures. Three feet in front of our faces is a white substance called "fog".

    As we walk towards the Machu Picchu ruins, my anticipation is mounting. When will the fog lift? Slowly, as if someone is cranking up a curtain, Huayna Picchu begins to appear,overlooking Machu Picchu. First there are fleeting glimpses, and then finally, there is, in its full splendor.

    When I envisioned going to Machu Picchu, I always thought of mysterious ruins and the famous postcard picture looking toward Huayna Picchu. But there is more to this man-made / natural wonder of the World. It is the adventure of getting there. I knew I wanted to experience the feel of the Inca culture and the energy of this sacred valley, I also knew I didn't want to take the train, but needed to hike. Depending on your starting point,the Inca Trail is 25 to 33miles of semi-arid desert, breathless mountain passes and stunning tropical cloud forest. Our hike took us four nights and 25 miles to finish.

    Our local guide MaurO keeps telling us "no worries, the hike is 90 percent mental and only 10 percent physical. "I am not convinced that the physical percentage is correct, but I definitely become more and more excited as we are now getting closer to Machu Picchu.By getting myself into good shape, running 20 miles and hiking a 500-foot-high hill five to seven times per week before I left for Peru, I was able to enjoy the beauty of the hike and not worry much about aching muscles and lungs.

About flashlights, which of the following statements is true?

    A. The local guide had asked them to take flashlights for the hike.

    B. They had taken enough flashlights for the hike.

    C. Before they got to Intipunku, they depended a lot on their flashlights.

    D. They used flashlights all the time.

Put the following events into the right order.

     a. They reached Intipunku,

     b. They read the travel brochures.

     c. They walked on the trail in the dark.

     d. They advanced to get closer to Maehu Picchu.

     e. They enjoyed the splendor of Huayna Picchu.

     A. ebade        B. bacde         C. abced         D. bcaed

What does the underlined word "anticipation" in Paragraph Four mean?

     A. expectation   B. excitement      C. disappointment  D. enthusiasm

What can NOT be inferred from the text?

     A. The writer made good preparation for the tour.

     B. The Inca Trail took them four nights.

     C. Machu Picchu is in the country of Peru.

     D. They reached Intipunku ahead of time.

According to the writer, what attracted him most in the tour?

     A. Mysterious ruins.               B. The famous post-card picture.

     C. The hiking.                     D. The Inca culture.

The world hash’t seen a pandemic（流行疾病）in 4 1 years，when the”Hong Kong”flu crossed the globe and killed about one million people worldwide．If H1N1 flu（甲型流感）reaches pandemic levels，what would happen next?

       The outbreak of SARS in 2003 rang alarm bells as potential pandemics．Although it jumped the”animal-to·human”barrier，neither disease changed enough to enable human-to．Human infection．Strictly speaking，SARS did not become pandemics because it was too good at killing their hosts．For a pandemic，it needs to be able to maintain human-to．human contact without killing its host off．

       ”H1N1 flu is already a man-to-man disease，which makes it much more difficult to manage．

       And H1N1 flu appears much more infectious than SARS．

       But the WHO warns，it cannot say whether or not it will indeed cause a pandemic．According to experts，here’s what the world might see if there is another pandemic，based on past experience．

       The disease would skip from city to city over an 18-to-24 month period，infecting more than a third of the population．World health Organization officials believe as many as 1．5 billion people around the globe would seek medical care and nearly 30 million would seek hospitalization．Based on the last pandemic and current world population，as many as 7 million people could die．Hospitals will become overcrowded；schools will close；businesses will close；airports will be empty．Business will become very bad，as people avoid as much social contact as possible．

       Health facilities will become overrun with patients and there would be less-than-adequate staffing，as medical health professionals fall ill themselves and that would result in higher deaths．

       The very young and very old will likely be the most susceptible（易受感染的）to the illness．Experts warn，much is still unknown about the current H1N1 flu virus and its severity and it is too early to say whether it will lead to a pandemic．Right now，the focus is on finding answers and controlling the spread．

How many kinds of disease is mentioned in the passage?

       A．Two      B．Three           C．Four        D．Five

Which of the following statements is NOT true according to the passage?

       A．SARS didn’t change enough to enable sustained（持续的）human-to—human infection．

       B．SARS was very good at killing its carriers．

       C．A man with H1N1 flu can not infect another man easily．

       D．Comparing SARS and H 1N 1 flu，SARS is not as infectious．

What can we know about the “Hong Kong” flu from the passage?

       A．It spread all around the globe and killed lots of people．

       B．It killed about millions of people．

       C．It killed about one million people in Hong Kong．

       D．Not the old but the young were susceptible to it and got killed．

What can be inferred from the passage?

       A．The H1N1 flu will skip from city to city over an 18一to一24 month period．

       B．Doctors and nurses will fall ill themselves，which will result in many more deaths．

       C．Every country is taking measures to stop the H1N1 flu from leading to a pandemic．

       D．The WHO and experts have known much about the current H1N1 flu virus．

There is no light in the dormitory.They must have gone to the lecture, _____??

A.didn’t they ?

B.don’t they?

C.mustn’t they　?

D.haven’t they?