75. What does the sentence “ But evidence shows that we are kidding ourselves” mean?

　　 A. TV commercials influence people though they may not accept it.

　　 B. It is proved that we are funny.

　　 C. The writer believes viewers are easy to cheat.

　　 D. There is much evidence that buyers are mostly kids.

74. It is believed by the writer that _____.

　 A. few people like to watch commercials

　 B. TV commercials are a good guide to buyers

　 C. TV commercials work on people though many people do not realize it

　 D. TV commercials are useless because they are not telling the truth.

73. From the rules set for making commercial ads, we can see that ______.

　 A. the lower-middle-class buyer likes to work with his hands

　 B. the more stupid the character is , the more buyers of the product there are

　 C. ad designers try to attract different buyers with different skills

　 D. an upper-class buyer is more interested in houses and furniture than a lower-middle-class buyer

72. The purpose of all the efforts made in producing TV commercials is _____.

　 A. to try to persuade people to buy the product

　 B. to show how valuable the product is

　 C. to test the market price of the product

　 D. to make them interesting

71. TV commercials are more important than programs to televisions because______.

　 A. they bring in big money

　 B. they require a lot of money to make

　 C. they are easy to make

　 D. they attract more viewers than programs.

70. Why do you think it took years for Jalpur to decide to move up the coast?

　 A. He waited for a good harvest.

　 B. He waited for his son’s invitation.

　 C. He felt he was not old enough.

　 D. He loved the village too much..

　　　　　　　　　　　 E

　 Making an advertisement for television often costs more than a movie. For example, a two-hour movie costs $6 million to make. A TV commercial can cost more than $6,000 a second. And that does not include the cost of paying for air time. Which is more valuable, the program or the ad? In terms of money--- and making money is what television is all about--- the commercial is by far the more important.

Research, market testing, talent, and money--- all come together to make us want to buy a product. No matter how bad we think a commercial is, it works. The sales of Charm went up once the ads began. TV commercials actually buy their way into our head. We, in turn, buy the product.

And the ads work because so much time and attention are given them. Here are some rules of commercial ad making. If you want to get a lower-middle-class buyer, make sure the announcer has a tough, manly voice. Put some people in the ad who work with their hands. If you want to sell to an upper-class audience, make sure that the house, the furniture, and the hair styles are the types that the group agree with. If you want the buyer to feel superior to the character selling the product, then make that person so stupid or silly that everyone will feel great about himself or herself.

We laugh at commercials. We don’t think we pay that much attention to them. But evidence shows we are kidding ourselves. The making of a TV commercial that costs so much money is not kid stuff. It’s a big, big business. And it’s telling us what to think, what we need, and what to buy. To put it simple, the TV commercial is a form of brainwashing.

69. What did Jalphur decide just before the tsunami came?

　 A. To have a walk along the coast.

　 B. To leave the village to live in his son’s home.

　 C. To look for a job up the coast.

　 D. To sell his corn and buy a new house up the coast.

68. Which of the following is closest in meaning to the underlined “catch”?

　 A. the action of trying to catch

　 B. the fish that have been caught

　 C. the nets that are used to catch fish

　 D. the tool used for catching anything