10．The word “them” in the last paragraph refers to　　　 .

　　　　 A．people　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　 B．the happy moments

C．photos and beauty　　　　　　　　　　　　　　　　　　　　　 D．Kodak films

9．Which of the following can best explain the underlined sentence(paragraph 2)?

　　　　 A．A good advertising slogan should draw people’s attention.

　　　　 B．A brand should have an advertising slogan just as people have eyes.

　　　　 C．An advertising slogan is as important to a brand as eyes are to a person.

　　　　 D．An advertising slogan acts as the eyes of a brand.

8．What would be the best title for the text?

　　　　 A．Just Do It!　　　　　　　　　　　　　　　　　　　　　　　　　　　　 B．Slogan And Brand

　　　　 C．Famous Slogans　　 D．What Is A Good Slogan?

7．The most possible reason why the Bay Motel is cheaper than the Welcome Inn is that　　　 .

　　　　 A．it has been open for only a few years　　　　

B．it is not in the center of the city

　　　　 C．it has a parking place　　　　　　　　　　　　　　　　　　

D．it has more rooms

C

　　　　 On hearing the words“Just do it!”, you will know there is a Nike product nearby. If it’s “Always Coca-Cola”, you can be sure someone wants to sell you a refreshing drink.

　　　　 An advertising slogan is to a brand what eyes are to a person. The slogan helps people understand the brand better by telling them what it wants to sell to its customers. Good slogans leave a message inside people’s minds. It’s almost certain that every brand has a popular slogan.

　　　　 Here are a few examples:

　　　　 “Just do it!”-This slogan speaks out to teens. It tells them to do something, but only if they think it’s worth it. And if so, why not do it wearing Nike?

　　　　 “Always Coca-Cola.”-Coke’s slogans change every few years, but this one has enjoyed a lasting popularity because it shows the brand’s spirit. It seems to say“Coke is the only drink there is; there are no other forms of drinks.”

　　　　 “Share moments, share life.”-This slogan from Kodak connects photos and beauty. It asks people to remember the happy moments in life by taking photos of them -using Kodak film of course!

6．It can be learned from the two advertisements that　　　 .

　　　　 A．aged travelers will usually choose the Welcome Inn

　　　　 B．guests in the Bay Motel only pay a little for parking

　　　　 C．wise travelers always put up at the Welcome Inn

　　　　 D．guests in the Welcome Inn can have food or drinks in their rooms

5．“The Bay Motel”is most probably　　　　 .

　　　　 A．a hotel specially for traveling motorists

　　　　 B．a traditional hotel that is near to a beautiful bay

　　　　 C．a nice hotel that provides everything the customers need

　　　　 D．a large hotel that provides the best service but charges the least

4．Which of the following is NOT true about George W. Bush?

　　　　 A．Young Bush lived with his family in Texas from 1948 to 1961.

　　　　 B．He once studied at a university that his father and grandfather had also attended.

　　　　 C．He once ruled over an American state before he entered the White House.

　　　　 D．He once served at the Air National Guard for about five years.

B

3．From the year when Bush was two to the year 1959, the Bush family moved　　 in all.

　　　　 A．three times　　　　　　 B．four times　　　　　　　 C．five times　　　　　　　　 D．six times

2．We may learn from the text that young Bush　　　　 .

A.got on very well at the universities

B．was very good at basketball, baseball and football

　　　　 C．did everything as his father had done　

D．is a very successful politician like his father

1．What does the writer intend to tell us in the first paragraph?

　　　　 A．George W. Bush is the first son in American history to follow his father into the White House.

B．George W. Bush is the first son of former president George Herbert Walker Bush.

C．John Quincy Adams and his father were both former American presidents.

D．George W. Bush is the second one in American history to follow his father into the White House.