Advertising can be a 　31　 to the customer. This is true when advertisements give 32　 information about the goods advertised. Such information is needed if the customer is to make a_33 choice when he buys. It is useful 34__ it lets him know of the kinds of goods in the shops.__ 35 advertisements do this job best. _36 can collect them and compare them. They can be taken along to shops and their claims can be checked against the actual goods in the_ 37 .

　 However, some 38 are not very 39 to the customer. Instead of helping him to _40 his real needs, they set out to make him want things. They set out to create a need. These advertisements are clearly clone(复制品). The people who produce them understand our _41 . They set out to make us believe that what they advertise will make us cleverer, prettier and more handsome, if only we use it. Actually, it is our money they are after and we should be on __42 .

　 Some advertisements mislead customer by using part of the truth to suggest something __43 , and it is 　44 made to give that idea to the careless reader, listener or viewer.

　 At its best advertising can be useful to the customer. At its 45 it can mislead him. Many newspapers check on the 46 for which the advertisements made claims. Most newspapers are very 47 about the small advertisements, which sell goods 48 to the readers by post. Advertising has become a very big business, and good firms in it do all they can to make sure it is conducted with some attention to truth. This is a 　49　 to the customer.　 50 the best way is for customers to be on the outlook.

31. A. information　　　 B. service　　　　　　　　　　 C. time　 　　　　　　　　　 D. relationship

32. A. reliable　　　　　　 B. suitable　　　　　　　　　 C. proper　　　　　　　　　　 D. believed

33. A. available　　　　　 B. aware 　　　　　　　　　 C. sensible　　　　　　　　　 D. believable

34. A. in that　　　　　　　 B. so that　　　　　　　　　　 C. only if　　　　　　　　　　 D. that

35. A. printing　　　　　　 B. print　　　　　　　　　　　 C. to print　　　　　　　　　 D. printed

36. A. people　　　　　　　 B. children　　　　　　　　　 C. customer　　　　　　　　 D. customers

37. A. factory　　　　　　 B. companies　　　　　　　 C. shops　　　　　　　　　　　 D. homes

38. A. ads 　　　　　　　　 B. newspapers　　　　　　 C. shops 　　　　　　　　　　 D. goods

39. A. help　　　　　　　　　 B. use 　　　　　　　　　　　　 C. useful 　　　　　　　　　 D. generous

40.A. agree 　　　　　　　 B. satisfied 　　　　　　　 C. satisfy 　　　　　　　　　 D. prefer

41.A. hobby 　　　　　　　 B. preference 　　　　　　 C. likeness　　　　　　　　　 D. weakness

42.A. safe 　　　　　　　　 B. look 　　　　　　　　　　　 C. guard 　　　　　　　　　　 D. watch

43. A. mistake 　　　　　 B. useless 　　　　　　　　　 C. error 　　　　　　　　　　 D. false

44. A. skillfully 　　　　 B. skillful 　　　　　　　　　 C. perfect 　　　　　　　　　 D. truly

45.A. better 　　　　　　　 B. worst 　　　　　　　　　　 C. worse 　　　　　　　　　 D. best

46.A. goods 　　　　　　　 B. ads 　　　　　　　　　　　 C. company 　　　　　　　 D. person

47.A. care　　　　　　　　　 B. careful 　　　　　　　　　 C. useful 　　　　　　　　　 D. caring

48.A. direct 　　　　　　　 B. directly 　　　　　　　　 C. properly 　　　　　　　　 D. carefully

49.A. help 　　　　　　　　 B. news 　　　　　　　　　　 C. fact 　　　　　　　　　　　 D. use

50.A. So 　　　　　　　　　 B. Thus 　　　　　　　　　　 C. However 　　　　　　　 D. But

30. They must have stayed at home last night, ________ they?

　　　　　　 A. mustn’t　 B. can’t　　 C. haven’t　 D. didn’t

29. They couldn’t, ________ they would, get out of trouble by themselves.

　　　　　　 A. if　　 B. when　　 C. even if　　 D. as if

28. The manager recommended he _________ a plane in order to get there in time for the meeting.

　　　　　 A. take　 B. taking　　 C. to take　　 D. would take

27. ---- If the traffic hadn’t been so heavy, I could have been back by 6.

　　 　　　　----What a pity! Tina ________ here to see you.

　　　　　　 A. is　　 B. was　 　C. would be　 　D. has been

26. You _____ not get my support if you do such a thing.

　　　　　　 A. shall　　　　　　　　　　　　 　　　 B. must　　　　　　　　　　　　

C. should　　　　　　　 　　　　　 D. dare

25. The invention of spaceships makes ______ human beings to travel to the moon.

　　　　　　 A. that possible for　　　　　　 　B. that possible of

　C. it possible for　 　　　 　　　D. it possible of

24. ---- Whose advice do you think I should take?

　 　　　　　----_________.

　 　　　　　　A. You get it　　　　　 　　B. Up to you　　　

　C. Anyone you like　　　 　D. You speak