题目列表(包括答案和解析)

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3.  我们通过广播、电视宣传我们厂的产品。(advertise)

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2.  我们以前在同一个办公室工作,但我三年前就离开那儿了。(used to )

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1.  这个学校时的所有的人都一个餐厅里吃饭。(share)

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What makes a good a   1   ? There have been major changes in a____2_____ in the past sixty years. People read advertisements partly for i   3     and partly because they are interesting. Today’s advertisements often start with a question, or a puzzle, with the purpose of a   4     the reader’s a   5   . Of course, most advertisements contain information. But this is usually contained in a text that is interesting and often funny. Humor is very important. Sometimes advertisements tell a s   6   , or the story may be c   7   over a number of advertisements. However, there is a danger in this. It is possible that the reader or viewer will p   8   the advertisement but not the name of the r   9    .

There are other d   10   . If you are selling your product in a foreign market, you must check that the t   11   is correct. A company that sold hair cream wanted to say “X puts life into dry hair.” They took some p   12   of a handsome actor, and the advertisements a   13   on large boards by the side of the road. Nobody bought the product, however, because when translated it meant “X puts living things into dry hair.”

In the 1960s a British car company which made very expensive cars was about to sell its latest car in Germany. However, the c   14   had to change the name of the car at the last moment. A German speaker at the factory pointed out to the s   15   manager that the British name of the car meant “animal waste” in German.

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10. _______is a highly developed twentieth-century industry.

  A. Advertisement          B. Advertising C. Advertise      D. Advertiser

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9. The mother is _________about her son’s future.

  A. cared      B. known        C. concerned      D. impressed 

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8. Would you __________ me a good dictionary?

  A. command       B. demand       C. recommend       D. recommendation

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7. We _________ him to stop surfing the internet, but he wouldn’t.

  A. persuaded      B. tried to persuade    C. suggested      D. demanded

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6. I was looking through China Daily when an __________ for a second-hand car attracted my attention.

  A. advertise       B. advertising     C. advertisements            D. ad

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5. The crowd is too noisy, but anyway I have to make myself ______ to them because the news is so important to them.

A. supposed   B. understood  C. heard   D. known

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