A man once said how useless it was to put advertisements in the newspapers. "Last week," said he, "my umbrella was stolen from a London church. As it was a present, I spent twice its worth in advertising, but didn't get it back."

"How did you write your advertisement?" asked one of the listeners, a merchant.

"Here it is," said the man, taking out of his pocket a slip（纸条） cut from a newspaper. The other man took it and read, "Lost from the City Church last Sunday evening, a black silk umbrella. The gentleman who finds it will receive ten shillings（先令） on leaving it at No.10 Broad Street."

　　"Now," said the merchant, "I often advertise, and find that it pays me well. But the way in which an advertisement is expressed is of extreme importance. Let us try for your umbrella again, and if it fails, I'll buy you a new one."

　　The merchant then took a slip of paper out of his pocket and wrote: "If the man who was seen to take an umbrella from the City Church last Sunday evening doesn't wish to get into trouble, he will return the umbrella to No. 10 Broad Street. He is well known."

　　This appeared in the paper, and on the following morning, the man was astonished when he opened the front door. In the doorway lay at least twelve umbrellas of all sizes and colours that had been thrown in, and his own was among the number. Many of them had notes fastened（系牢） to them saying that they had been taken by mistake, and begging the loser not to say anything about the matter.

66. who would receive ten shillings according to the first advertisement ?

A. Anyone who found the thief

B. Anyone who gave a message to the loser of the umbrella

C. Anyone who left the umbrella in the City Church                         

D. Anyone who left the umbrella at No. 10 Broad Street

67.What was the result of the first advertisement __________?

A. the man got his umbrella back        B. the man wasted some money advertising

C. nobody found the missing umbrella    D. the umbrella was found somewhere near the church

68.The businessman suggested that the man should______.

A. buy a new umbrella      B. go on looking for his umbrella

C. report to the police       D. write another advertisement

69. What did the businessman mean by saying “if it fails, I will buy you a new one.?” _________.

A. he was quite sure of his success         B. he was not sure if he could get the umbrella back     

C. he did not know what to do            D. he was rich enough to afford a new umbrella

70 The writer of this story mainly wants to tell us __________.

A. a useless advertisement               B. how the man lost and found his umbrella

C. how to make a helpful advertisement.    D. what the businessman did for the umbrella owner

A man once said how useless it was to put advertisements in the newspapers. "Last week," said he, "my umbrella was stolen from a London church. As it was a present, I spent twice its worth in advertising, but didn't get it back."
"How did you write your advertisement?" asked one of the listeners, a merchant.
"Here it is," said the man, taking out of his pocket a slip（纸条） cut from a newspaper. The other man took it and read, "Lost from the City Church last Sunday evening, a black silk umbrella. The gentleman who finds it will receive ten shillings（先令） on leaving it at No.10 Broad Street."
　　"Now," said the merchant, "I often advertise, and find that it pays me well. But the way in which an advertisement is expressed is of extreme importance. Let us try for your umbrella again, and if it fails, I'll buy you a new one."
　　The merchant then took a slip of paper out of his pocket and wrote: "If the man who was seen to take an umbrella from the City Church last Sunday evening doesn't wish to get into trouble, he will return the umbrella to No. 10 Broad Street. He is well known."
　　This appeared in the paper, and on the following morning, the man was astonished when he opened the front door. In the doorway lay at least twelve umbrellas of all sizes and colours that had been thrown in, and his own was among the number. Many of them had notes fastened（系牢） to them saying that they had been taken by mistake, and begging the loser not to say anything about the matter.
66. who would receive ten shillings according to the first advertisement ?
A. Anyone who found the thief
B. Anyone who gave a message to the loser of the umbrella
C. Anyone who left the umbrella in the City Church                         
D. Anyone who left the umbrella at No. 10 Broad Street
67.What was the result of the first advertisement __________?
A. the man got his umbrella back        B. the man wasted some money advertising
C. nobody found the missing umbrella    D. the umbrella was found somewhere near the church
68.The businessman suggested that the man should______.
A. buy a new umbrella      B. go on looking for his umbrella
C. report to the police       D. write another advertisement
69. What did the businessman mean by saying “if it fails, I will buy you a new one.?” _________.
A. he was quite sure of his success         B. he was not sure if he could get the umbrella back     
C. he did not know what to do            D. he was rich enough to afford a new umbrella
70 The writer of this story mainly wants to tell us __________.
A. a useless advertisement               B. how the man lost and found his umbrella
C. how to make a helpful advertisement.    D. what the businessman did for the umbrella owner

　Many people believe the glare（炫目的光）from snow causes snowblindness. Yet, with dark glasses or not, they find themselves suffering from headaches and watering eyes, and even snowblindness ,when exposed to several hours of“snow light”.

　　The United States army has now determined that glare from snow does not cause snowblindness in troops in a snow-covered country. Rather, a man’s eyes frequently find nothing to focus on（聚集）in a broad space of snow-covered without-grass land. So his gaze continually moves and jumps back and forth over the entire landscape in search of something to look at. Finding something, hour after hour, the eyes never stop searching and the eyeballs become tired and the eye muscles ache. Nature makes up for this discomfort by producing more and more fluid（流体）which covers the eyeball. The fluid covers the eyeball in increasing quantity until it makes eyes difficult to see dearly, and the result is total, even though for a short time, snowblindness.

　　Experiments led the Army to a simple method of overcoming this problem. Scouts（侦察兵）ahead of the troops are trained to shake snow from evergreen bushes, creating a dotted line as they cross completely snow-covered landscape. Even the scouts themselves throw lightweight, dark-colored objects ahead on which they can focus too. The men following can then see something. Their gaze is arrested. Their eyes focus on a bush and having found something to see, stop searching the snow-blanketed landscape. By focusing their attention on one object at a time, the men can cross the snow without becoming hopelessly snowblind or lost. In this way the problem of crossing a continuous white land is overcome.

To prevent snowblindness caused by the strong light from snow, wearing glasses or not _____.

　　A. depends on whether the snow is white enough    　B. makes no difference

　　C. makes much difference        　　            D. depends on whether the snow is thick

When the eyes are tired, tears flow out ______.

　　A. to clear the vision                             B. to make the eyes stop searching

　　C. to make the vision unclear                      D. to produce more and more liquid

Snowblindness can be avoided ________.

　　A. by moving one’s gaze back and forth

　　B. by walking ahead and keeping looking around

　　C. by making up for the discomfort of one’s eyes

　　D. by providing the eyes with something to focus on

Movie makers at one time worried that they might be put out of business by television. Recently, however, more and more people have been going to the movies. This may be partly because the economic situation in America has worsened. When at the movies, people forget their troubles, as they get involved in the story on the screen. Also, directors have recently been producing pictures that large numbers of people want to see.

Americans in the millions are returning to their love affair with the movies. Motion picture industry experts see two main factors responsible for this: an increased need by Americans to escape from economic worries and a large number of new movies with broad audience appeal.

Movie makers admit that their rising popularity is partly the result of poor economic conditions, which traditionally bring an increase in theater attendance. “When people are fearful about the future, they look for escape,” comments Jack Valenti, president of the Motion Picture Association of America. “In a shaded theater, with a 65-foot screen, you lose yourself for two and a half hours and people find this beneficial.”　

1.What did movie makers worry about before?

   A. That no one would go to the cinema.

   B. That movies couldn’t be a business any more.

   C. That their movies might be played on television.

   D. That people preferred watching TV to seeing films.

2.Why are so many people going to see movies now?

   A. Because people now have much more money.

   B. Because people have troubles.

   C. Because people wanted to escape from real life.

   D. Because watching movies is now much cheaper than watching TV.

3.The main topic of American movies is about          .

   A. economy            B. love         C. tradition        D. not mentioned

4.According to the passage, which statement is True?

   A. At present, more and more people have been going to the movies.

   B. Movies attracted people only by motion pictures.

   C. Jack Valenti is anxiously looking for escape from movies.

   D. Movie industry is welcome by Chinese people.

5.What does the underlined word mean in the first paragraph?

A. become bad      B. become popular   C. become attractive  D. become amazing

Almost every day we come across situations in which we have to make decissions one way or another. Choice, we are given to believe, is a right. But for a good many people in the world, in rich and poor countries, choice is a luxury, something wonderful but hard to get, not a right. And for those who think they are exercising their right to make choices, the whole system is merely an illusion, a false idea created by companies and advertisers hoping to sell their products.

　The endless choice gives birth to anxiety in people's life. Buying something as basic as a coffee pot is not exactly simple. Easy access to a wide range of everyday goods leads to a sense of powerlessness in many people, ending in the shopper giving up and walking away, or just buying an ubsuitable item that it is not really wanted. Recent studies in England have shown that many electrical goods bought in almost every family are not really needed. More difficult decision-making is then either avoided or trusted into the hands of the professionals,lifestyle instructors,or advisors.

　　It is not just the availability of the goods that is the problem, but the speed with which new types of products come on the market. Advances in design and production help quicken the process. Products also need to have a short lifespan so that the public can be persuaded to replace them within a short time. The typical example is computers, which are almost out-of-date once they are bought. This indeed makes selection a problem. Gone are the days when one could just walk with ease into a shop and buy one thing: no choice, no anxiety.

60. What does the author try to argue in Paragraph 1?

A. The exercise of rights is a luxury　

B. The practice of choice is difficult

C. The right of choice is given but at a price　

D. Choice and right exist at the same time

61. Why do more choices of goods give rise to anxiety?

A. Professionals find it hard to decide on s suitable product

B. People are likely to find themselves overcome by business persusion.

C. Shoppers may find themselves lost in the broad range of items.

D. Companies and advertisers are often misleading about the range of choice.

62. By using computers as an example, the author wants to prove 　　.

A. advanced products meet the needs of people.

B. products of the latest design flood the market

C. competitions are fierce in high-tech industry

D. everyday goods needs to be replaced often

63. What is the passage mainly about?

A. The variety of choices in modern society　　　　　

B. The opinions on people's right in different countries

C. The problem about the availability of everyday goods

D. The helplessness in purching decisions