You’re in a department store and you see a couple of attractive young women looking at a sweater. You listen to their conversation：

　　“I can’t believe it—a Lorenzo Betrolla! They are almost impossible to find. Isn’t it beautiful？And it’s a lot cheaper than the one Sara bought in Rome”.

　　They leave and you go over to see this incredible sweater. It’s nice and the price is right. You’ve never heard of Lorenzo Bertolla, but those girls looked really stylish. They must know. So，you buy it. You never realize that those young women are employees of an advertising agency. They are actually paid to go from store to store, talking loudly about Lorenzo Bertolla clothes.

　　Every day we notice what people are wearing, driving and eating. If the person looks cool，the product seems cool，too. This is the secret of undercover marketing. Companies from Ford to Nike are starting to use it.

　　Undercover marketing is important because it reaches people that don’t pay attention to traditional advertising. This is particularly true of the MTV generation—consumers between the age of 18 and 34. It is a golden group. They have a lot of money to spend, but they don’t trust ads.

　　So advertising agencies hire young actors to “perform” in bars and other places where young adults go. Some people might call this practice misleading, but marketing executive Jonathan Ressler calls it creative.“Look at traditional advertising. Its effectiveness is decreasing”.

　　However，one might ask what exactly is “real” about the young women pretending to be enthusiastic about a sweater. Advertising executives (主管) would say it’s no less real than flu ad. The difference is that you know an ad is trying to persuade you to buy something. You don’ t know a conversation you overhear is just a performance.

The two attractive young women were talking so that they could _______.

A. get the sweater at a lower price            B. be heard by people around

C. be admired by other shoppers              D. decide on buying the sweater

Lorenzo Bertolla is _______.

A. a very popular male singer                         B. an advertising agency

C. a clothing company in Rome               D. the brand name of a sweater

Which of the following can be inferred from the passage？

A. The two girls are in fact employed by the Lorenzo Bertolla Company.

B. The MTV generation tends to be more easily influenced by ads.

C. Traditional advertising is becoming less effective because it’s too direct.

D. Undercover marketing will surely be banned soon by the government.

Which of the following would be the best title for the text？

A. Two Attractive Shoppers                     B. Lorenzo Bertolla Sweaters_k.&s~5*u

C. Ways of Advertising                                 D. Undercover Marketing

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Hey! It's going to be Mother's day again. Have you planned something good for your Mama? If not, try even one of these tips.

Make Your Mama Proud

　　What special talents do you have? Maybe this is the right time to show it to her. She would be very proud and surprised if she'd realized that you have something that she doesn't expect.

　　What's Her Favorite?

　　Most teens don't know what their mama's favorite. You do? Then, what are you waiting for ? Buy her some of her favorite stuff and put a little twist on it. Make it more special.

　　The best time to give her that is while she is sleeping at night. Put it on the drawer next to her so that when she wakes up she'll be surprised to see it. And, maybe, a little tear may fall down from her cheeks.

　　The Memories

　　Our mothers have special memories in mind. Those are the times that they gave birth to their healthy baby. How about you? What's your best moment with her? Maybe you can tell her about the time she got mad at you because you did something that you thought is right but since that day forward you realized your mistakes. Or, you can tell her how happy you are when she was there during your painful days in your life.

　　Be Her

　　What does she look like if she is so exhausted and angry and tired? What does she do for your family? This is the right time to show her the things that she usually does at home. Try to imitate her voice when she is angry. Make your face as if you are her when she is mad.

　　Treat a Queen

　　Your house is a palace with a king and queen (it doesn't matter if you're rich or poor). Our mother is the real queen in our life and in our family though her duties make her look like she is not. Give the lady a day off by being a servant to her.

　　Make-Over Beauty

　　Because of stress and the problems that she is facing right now, especially in the family, she doesn't look great any more. Admit it! Most mothers are not into trends anymore because their focusing on us.

　　Perhaps you could take some of your savings to treat her in a salon or the department store. Then, choose nice clothes that would make her look GLAMOROUS!

　　Have Some of Your Time

　　It's the cheapest but a meaningful way. Most of us are busy from our work, friends, boy/girl friends, school. We stay home late and after several hours, we go out again.

　　Have you ever had a meaningful time with your mother where you don't think or talk about problems and arguments? Have you ever told her how much you thank her from the life she gave to you, the time she took care of you, and for every suffering she'd felt for you? Have you ever told her that you love her?

Life is short. We don't know what will happen tomorrow nor today. Those three words can make her heart jump for joy, you know? Just tell her “I love you!” and it would make her smile so sweetly. Just try! We don't want to miss a thing, right?

 

 

Tips on 71 _________ to make mother happy

Tell your mother your best 77 ______ with her. For example, tell her you were so happy when she 78 ________ care of you during painful days. Imitate her when she is tired or angry and all that she does for the family.

Show your mother your special talents so that she would take 74________in you. Buy her something that she likes best and put it on a drawer next to her to 75 _______ her. Maybe she would be moved to 76 _________.

Have some of your time.

Have a meaningful time with your mother and don’t think or talk about any problems or 80_________. Tell her that you love her.

 

 

 

　A few days ago I asked my sons’ governess（女家庭教师）Julia to come into my study. “Be seated, Julia, ”I said, “Let’s settle our accounts. I guess you most likely need some money, but maybe you’re too polite to mention it. Now then, we agreed on thirty dollars a month...”

　　“Forty.”

　　“No, thirty. I made a note of it. I always pay our governess thirty. Well, um, you’ve been here two months, so...”

　　“Two months and five days.”

　　“Exactly two months. I made a special note of it. That means you have sixty dollars coming to you. Take off nine Sundays... you know you didn’t work with Tom on Sundays, you only took walks. And three holidays... ”Julia was biting her finger nail nervously, her face red, but - not a word.

　　“Three holidays, therefore take off twelve dollars. Four days Tom was sick and there were no lessons, as you were occupied only with Dick. Three days you had a toothache and my wife gave you permission not to work after lunch. Twelve and seven - nineteen. Take nineteen off ... that leaves. hmm.... forty one dollars. Correct？”

　　Julia’s left eye reddened with tears welling up. Her chin trembled; she coughed nervously and blew her nose, but - still not a word.

　　“Around New Year’s Day you broke a teacup and a saucer; take off two dollars. The cup cost more, it was a treasure of the family, but- forget it. When didn’t I take a loss! Then, due to your neglect （疏忽）, Tom climbed a tree and tore his jacket; take away ten. Also due to your carelessness the maid stole Dick’s shoes. You ought to watch everything! You get paid for it. So, that means five more dollars off. The tenth of January I gave ten dollars.”

　　“You didn’t. ”sobbed Julia.

　　“But I made a note of it.”

　　“Well... if you say so.”

　　“Take twenty seven from forty one -that leaves fourteen.”

　　Both her eyes were filled with tears. Beads of sweat stood on the thin pretty little nose. Poor girl!

　　“Only once was I given any money,” she whispered, her voice trembling, “and that was by your wife. Three dollars, nothing more.”

　　“Really? You see now, and I didn’t know that! Take three from fourteen.. leaves eleven. Here’s your money, my dear. Three, three, three, one and one. Here it is !”

　　I handed her eleven dollars. She took them and pocketed them.

　　“Merci （法语: 谢谢）,”she whispered.

　　I jumped to my feet and started pacing the room. I was overcome with anger. “For what, this - ‘merci’?” I asked.

　　“For the money. ”

　　“But you know I’ve cheated you - robbed you ! I have actually stolen from you ! Why this‘merci’？”

　　“In my other places they didn’t give me anything at all.”

　　“They didn’t give you anything? No wonder! I played a little joke on you, a cruel lesson, just to teach you... I m going to give you all the eighty dollars! Here they are in the envelope all ready for you... Is it really possible to be so spineless （懦弱）?Why didn’t you protest? Why were you silent? Is it possible in this world to be without teeth and claws（爪）—to be such a fool?”

　　Embarrassed, she smiled. And I could read her expression,“It is possible.”

　　I asked her pardon for the cruel lesson and, to her great surprise, gave her the eighty dollars. She murmured her little“merci”several times and went out. I looked after her and thought,“How easy it is to crush the weak in this world !”

While talking to Julia, the wrier expected from her ________.

　　A. a protest　　　　　　　　　　　B. gratitude

　　C. obedience　　　　　　　　　　 D. an explanation

What shocked the writer was Julia’s ________.

　　A. nervousness in front of her boss

　　B. acceptance of injustice

　　C. shyness when talking about money

　　D. reluctance to express herself

The writer said, “Is it possible in this world to be without teeth and claws?” He was actually telling the governess ________.

　　A. to be more aggressive

　　B. to be more careful in her work

　　C. to protect her right

　　D. to live independently

At the end of the story, the writer said,“ How easy it is to crush the weak in this world!”to show ________.

　　A. his understanding of Julia’s anxiety

　　B. his worry about Julia’s future

　　C. his concern on the living condition of working - class people

　　D. his sympathy for the mental state of those exploited

　　A few days ago I asked my sons’ governess（女家庭教师）Julia to come into my study. “Be seated, Julia, ”I said, “Let’s settle our accounts. I guess you most likely need some money, but maybe you’re too polite to mention it. Now then, we agreed on thirty dollars a month...”

　　“Forty.”

　　“No, thirty. I made a note of it. I always pay our governess thirty. Well, um, you’ve been here two months, so...”

　　“Two months and five days.”

　　“Exactly two months. I made a special note of it. That means you have sixty dollars coming to you. Take off nine Sundays... you know you didn’t work with Tom on Sundays, you only took walks. And three holidays... ”Julia was biting her finger nail nervously, her face red, but - not a word.

　　“Three holidays, therefore take off twelve dollars. Four days Tom was sick and there were no lessons, as you were occupied only with Dick. Three days you had a toothache and my wife gave you permission not to work after lunch. Twelve and seven - nineteen. Take nineteen off ... that leaves. hmm.... forty one dollars. Correct？”

　　Julia’s left eye reddened with tears welling up. Her chin trembled; she coughed nervously and blew her nose, but - still not a word.

　　“Around New Year’s Day you broke a teacup and a saucer; take off two dollars. The cup cost more, it was a treasure of the family, but- forget it. When didn’t I take a loss! Then, due to your neglect （疏忽）, Tom climbed a tree and tore his jacket; take away ten. Also due to your carelessness the maid stole Dick’s shoes. You ought to watch everything! You get paid for it. So, that means five more dollars off. The tenth of January I gave ten dollars.”

　　“You didn’t. ”sobbed Julia.

　　“But I made a note of it.”

　　“Well... if you say so.”

　　“Take twenty seven from forty one -that leaves fourteen.”

　　Both her eyes were filled with tears. Beads of sweat stood on the thin pretty little nose. Poor girl!

　　“Only once was I given any money,” she whispered, her voice trembling, “and that was by your wife. Three dollars, nothing more.”

　　“Really? You see now, and I didn’t know that! Take three from fourteen.. leaves eleven. Here’s your money, my dear. Three, three, three, one and one. Here it is !”

　　I handed her eleven dollars. She took them and pocketed them.

　　“Merci （法语: 谢谢）,”she whispered.

　　I jumped to my feet and started pacing the room. I was overcome with anger. “For what, this - ‘merci’?” I asked.

　　“For the money. ”

　　“But you know I’ve cheated you - robbed you ! I have actually stolen from you ! Why this‘merci’？”

　　“In my other places they didn’t give me anything at all.”

　　“They didn’t give you anything? No wonder! I played a little joke on you, a cruel lesson, just to teach you... I m going to give you all the eighty dollars! Here they are in the envelope all ready for you... Is it really possible to be so spineless （懦弱）?Why didn’t you protest? Why were you silent? Is it possible in this world to be without teeth and claws（爪）—to be such a fool?”

　　Embarrassed, she smiled. And I could read her expression,“It is possible.”

　　I asked her pardon for the cruel lesson and, to her great surprise, gave her the eighty dollars. She murmured her little“merci”several times and went out. I looked after her and thought,“How easy it is to crush the weak in this world !”

　　While talking to Julia, the wrier expected from her ________.

　　A. a protest　　　　　　　　　　　B. gratitude

　　C. obedience　　　　　　　　　　 D. an explanation

　　What shocked the writer was Julia’s ________.

　　A. nervousness in front of her boss

　　B. acceptance of injustice

　　C. shyness when talking about money

　　D. reluctance to express herself

　　The writer said, “Is it possible in this world to be without teeth and claws?” He was actually telling the governess ________.

　　A. to be more aggressive

　　B. to be more careful in her work

　　C. to protect her right

　　D. to live independently

　　At the end of the story, the writer said,“ How easy it is to crush the weak in this world!”to show ________.

　　A. his understanding of Julia’s anxiety

　　B. his worry about Julia’s future

　　C. his concern on the living condition of working - class people

　　D. his sympathy for the mental state of those exploited

 

You’re in a department store and you see a couple of attractive young women looking at a sweater. You listen to their conversation：

　　“I can’t believe it—a Lorenzo Betrolla! They are almost impossible to find. Isn’t it beautiful？And it’s a lot cheaper than the one Sara bought in Rome”.

　　They leave and you go over to see this incredible sweater. It’s nice and the price is right. You’ve never heard of Lorenzo Bertolla, but those girls looked really stylish. They must know. So，you buy it. You never realize that those young women are employees of an advertising agency. They are actually paid to go from store to store, talking loudly about Lorenzo Bertolla clothes.

　　Every day we notice what people are wearing, driving and eating. If the person looks cool，the product seems cool，too. This is the secret of undercover marketing. Companies from Ford to Nike are starting to use it.

　　Undercover marketing is important because it reaches people that don’t pay attention to traditional advertising. This is particularly true of the MTV generation—consumers between the age of 18 and 34. It is a golden group. They have a lot of money to spend, but they don’t trust ads.

　　So advertising agencies hire young actors to “perform” in bars and other places where young adults go. Some people might call this practice misleading, but marketing executive Jonathan Ressler calls it creative.“Look at traditional advertising. Its effectiveness is decreasing”.

　　However，one might ask what exactly is “real” about the young women pretending to be enthusiastic about a sweater. Advertising executives (主管) would say it’s no less real than flu ad. The difference is that you know an ad is trying to persuade you to buy something. You don’ t know a conversation you overhear is just a performance.

1. The two attractive young women were talking so that they could _______.

A. get the sweater at a lower price            B. be heard by people around

C. be admired by other shoppers              D. decide on buying the sweater

2. Lorenzo Bertolla is _______.

A. a very popular male singer                         B. an advertising agency

C. a clothing company in Rome               D. the brand name of a sweater

3. Which of the following can be inferred from the passage？

A. The two girls are in fact employed by the Lorenzo Bertolla Company.

B. The MTV generation tends to be more easily influenced by ads.

C. Traditional advertising is becoming less effective because it’s too direct.

D. Undercover marketing will surely be banned soon by the government.

4. Which of the following would be the best title for the text？

A. Two Attractive Shoppers                     B. Lorenzo Bertolla Sweaters

C. Ways of Advertising                                 D. Undercover Marketing