How much do you want to pay for a CD by your favorite singer Jay Chou? Five Yuan for a pirated(盗版的) one, or more for a real one? Wang Ye, 14, said she would like the real one although the pirated one is cheaper.” A real one is worth keeping for years.” said the girl from No.1 middle school in Wu Han, Anhui. “Real CDs always sound better to me.”
What can we do? People want to do more to help those like Wang to get real CDs.
This week the International Federation of the Phonographic Industry asked many countries to act against piracy(盗版行为).
In many places in China, the government is checking audio and video products. Pirated ones are broken into pieces.
Piracy is in your daily life. Don’t believe it? A study by 21st Century Teens found that more than 75 percent of juniors had listened to pirated music. They say this is because pirated products are usually much cheaper than the real ones.
Why are real CDs so expensive? When a music company makes music, it needs to pay the song writers and singers. It costs a lot of money! This makes the price of the CDs go up. Piracy like stealing. People who make pirated copies of CDs take away the writers’ and singers’ work without paying them. They even don’t ask them if they can.
So next time you’d better keep your eyes brightened when you see cheap CDs. Remember you’re helping someone to do something wrong if you buy them.
How do you know what’s real.
Already made up your mind to buy real ones? Well, you should get to know what real CDs look like. A real CD has the name and trademark(商标) of the music company on the cover. The company’s address, telephone number and fax number are on it.
If you open the CD box you'll see the singer's name and the album title. Most important of all, a real CD has a number from the IFPI on it.
But people who make pirated CDs only need the real CD and disks to copy them. That’s why some CDs are only five Yuan, but some many sell for 150 Yuan.
【小题1】Real CDs are more expensive because ______.

You are careful with your money: you collect all kinds of coupons; look for group-buy deals if you eat out; you don't buy clothes unless in a sale. Does all this make you a wise consumer?
Let's do the math first: you walk into a coffee shop and see two deals for a cup of coffee. The first deal offers 33 percent extra coffee. The second takes 33 percent off the  regular price. What's the better deal? Well, they are about the same, you'd think. And you'd be wrong. The deals appear to be equal, but in fact, they are different. Here's the math: Let's say the standard coffee is 10 yuan and let's divide the amount of coffee into three portions(部分). That makes about 3.3 yuan per portion, The first deal gets you 4 portions for 10 yuan (2.5 yuan per portion) and the second gets you 3 portions of coffee for 6.6 yuan (2.2 yuan per portion) and is therefore a better deal.
In a new study published by the Journal of Marketing, participants were asked the same question, and most of them chose the first deal, the Atlantic website reported. Why? Because getting something extra for free feels better than getting the same for less. The applications of this view into consumer psychology(心理) are huge. Instead of offering direct discounts, shops offer larger sizes or free samples.
According to the study, the reason why these marketing tricks work is that consumers don't really know how much anything should cost, so we rely on parts of our brains that  aren't strictly quantitative.
There are some traps we should be aware of when shopping. First of all, we are heavily influenced by the first number. Suppose you are shopping in Hong Kong. You walk into Hermes, and you see a 100,000 yuan bag. "That's crazy." You shake your head and leave. The next shop is Gucci, a handbag here costs 25,000 yuan. The price is still high, but compared to the 100,000 yuan price tag you just committed to your memory, this is a steal. Stores often use the price difference to set consumers' expectation. zxxk
Another trap we often fall to Is that we are not really sure what things are worth. And so we use clues(暗示) to tell us what we ought to pay for them. US economist Dan Ariely has done an experiment to prove this. According to the Atlantic, Ariely pretended he was giving a lecture on poetry. He told one group of students that the tickets cost money and another group that they would be paid to attend. Then he informed both groups that thelecture was free. The first group was anxious to attend, believing they were getting something of value for free. The second group mostly declined, believing they were being forced to volunteer for the same event without reward.
What's a lecture on poetry by an economist worth? The students had no idea. That's  the point. Do we really know what a shirt is worth ? What about a cup of coffee? What's the worth of a life insurance.policy? Who knows? Most of us don't. As a result, our shopping  brain uses only what is knowable:  visual(祝觉的) clues, invited emotions, comparisons, and  a sense of bargain. We are not stupid. We are just easily influenced.
【小题1】The first paragraph of the passage is intended to      

You are careful with your money: you collect all kinds of coupons; look for group-buy deals if you eat out; you don't buy clothes unless in a sale. Does all this make you a wise consumer?

Let's do the math first: you walk into a coffee shop and see two deals for a cup of coffee. The first deal offers 33 percent extra coffee. The second takes 33 percent off the  regular price. What's the better deal? Well, they are about the same, you'd think. And you'd be wrong. The deals appear to be equal, but in fact, they are different. Here's the math: Let's say the standard coffee is 10 yuan and let's divide the amount of coffee into three portions(部分). That makes about 3.3 yuan per portion, The first deal gets you 4 portions for 10 yuan (2.5 yuan per portion) and the second gets you 3 portions of coffee for 6.6 yuan (2.2 yuan per portion) and is therefore a better deal.

In a new study published by the Journal of Marketing, participants were asked the same question, and most of them chose the first deal, the Atlantic website reported. Why? Because getting something extra for free feels better than getting the same for less. The applications of this view into consumer psychology(心理) are huge. Instead of offering direct discounts, shops offer larger sizes or free samples.

According to the study, the reason why these marketing tricks work is that consumers don't really know how much anything should cost, so we rely on parts of our brains that  aren't strictly quantitative.

There are some traps we should be aware of when shopping. First of all, we are heavily influenced by the first number. Suppose you are shopping in Hong Kong. You walk into Hermes, and you see a 100,000 yuan bag. "That's crazy." You shake your head and leave. The next shop is Gucci, a handbag here costs 25,000 yuan. The price is still high, but compared to the 100,000 yuan price tag you just committed to your memory, this is a steal. Stores often use the price difference to set consumers' expectation. zxxk

Another trap we often fall to Is that we are not really sure what things are worth. And so we use clues(暗示) to tell us what we ought to pay for them. US economist Dan Ariely has done an experiment to prove this. According to the Atlantic, Ariely pretended he was giving a lecture on poetry. He told one group of students that the tickets cost money and another group that they would be paid to attend. Then he informed both groups that thelecture was free. The first group was anxious to attend, believing they were getting something of value for free. The second group mostly declined, believing they were being forced to volunteer for the same event without reward.

What's a lecture on poetry by an economist worth? The students had no idea. That's  the point. Do we really know what a shirt is worth ? What about a cup of coffee? What's the worth of a life insurance.policy? Who knows? Most of us don't. As a result, our shopping  brain uses only what is knowable:  visual(祝觉的) clues, invited emotions, comparisons, and  a sense of bargain. We are not stupid. We are just easily influenced.

1.The first paragraph of the passage is intended to      

A．ask a question                          B．introduce a topic

C．give some examples                     D．describe a phenomenon

2.The writer takes the math for example in Paragraph 2 to show      .          _.

A．consumers usually fall into marketing traps

B．consumers' expectation is difficult to predict

C．consumers' purchasing power is always changing

D．consumers rely on their own judgment when shopping

3.What consumer psychology is mentioned in the passage?

A．The first number has little influence on which item should be bought.

B．Consumers never use visual clues to decide how much should be paid.

C．Getting something extra for free is better than getting the same for less.

D．Consumers never rely on parts of the brains that aren't strictly quantitative.

4.According to the passage, shops use the following tricks to make more profits EXCEPT         .  

A．showing price differences                 B．offering larger sizes

C．providing free samples                   D．giving direct discounts

5.What can we know from US economist Dan Ariely's experiment?

A．Ariely's free lecture enjoyed popularity among students.

B．The students actually didn't know what the lecture was worth.

C．The second group was willing to be volunteers without reward.

D．The first group was eager to find out the value of Ariely's lecture.

You are careful with your money: you collect all kinds of coupons; look for group-buy deals if you eat out; you don't buy clothes unless in a sale. Does all this make you a wise consumer?
Let's do the math first: you walk into a coffee shop and see two deals for a cup of coffee. The first deal offers 33 percent extra coffee. The second takes 33 percent off the  regular price. What's the better deal? Well, they are about the same, you'd think. And you'd be wrong. The deals appear to be equal, but in fact, they are different. Here's the math: Let's say the standard coffee is 10 yuan and let's divide the amount of coffee into three portions(部分). That makes about 3.3 yuan per portion, The first deal gets you 4 portions for 10 yuan (2.5 yuan per portion) and the second gets you 3 portions of coffee for 6.6 yuan (2.2 yuan per portion) and is therefore a better deal.
In a new study published by the Journal of Marketing, participants were asked the same question, and most of them chose the first deal, the Atlantic website reported. Why? Because getting something extra for free feels better than getting the same for less. The applications of this view into consumer psychology(心理) are huge. Instead of offering direct discounts, shops offer larger sizes or free samples.
According to the study, the reason why these marketing tricks work is that consumers don't really know how much anything should cost, so we rely on parts of our brains that  aren't strictly quantitative.
There are some traps we should be aware of when shopping. First of all, we are heavily influenced by the first number. Suppose you are shopping in Hong Kong. You walk into Hermes, and you see a 100,000 yuan bag. "That's crazy." You shake your head and leave. The next shop is Gucci, a handbag here costs 25,000 yuan. The price is still high, but compared to the 100,000 yuan price tag you just committed to your memory, this is a steal. Stores often use the price difference to set consumers' expectation. zxxk
Another trap we often fall to Is that we are not really sure what things are worth. And so we use clues(暗示) to tell us what we ought to pay for them. US economist Dan Ariely has done an experiment to prove this. According to the Atlantic, Ariely pretended he was giving a lecture on poetry. He told one group of students that the tickets cost money and another group that they would be paid to attend. Then he informed both groups that thelecture was free. The first group was anxious to attend, believing they were getting something of value for free. The second group mostly declined, believing they were being forced to volunteer for the same event without reward.
What's a lecture on poetry by an economist worth? The students had no idea. That's  the point. Do we really know what a shirt is worth ? What about a cup of coffee? What's the worth of a life insurance.policy? Who knows? Most of us don't. As a result, our shopping  brain uses only what is knowable:  visual(祝觉的) clues, invited emotions, comparisons, and  a sense of bargain. We are not stupid. We are just easily influenced

1. 1.

   The first paragraph of the passage is intended to      

   1. A.
      ask a question
   2. B.
      introduce a topic
   3. C.
      give some examples
   4. D.
      describe a phenomenon
2. 2.

   The writer takes the math for example in Paragraph 2 to show      

   1. A.
      consumers usually fall into marketing traps
   2. B.
      consumers' expectation is difficult to predict
   3. C.
      consumers' purchasing power is always changing
   4. D.
      consumers rely on their own judgment when shopping
3. 3.

   What consumer psychology is mentioned in the passage?

   1. A.
      The first number has little influence on which item should be bought
   2. B.
      Consumers never use visual clues to decide how much should be paid
   3. C.
      Getting something extra for free is better than getting the same for less
   4. D.
      Consumers never rely on parts of the brains that aren't strictly quantitative
4. 4.

   According to the passage, shops use the following tricks to make more profits EXCEPT         .

   1. A.
      showing price differences
   2. B.
      offering larger sizes
   3. C.
      providing free samples
   4. D.
      giving direct discounts
5. 5.

   What can we know from US economist Dan Ariely's experiment?

   1. A.
      Ariely's free lecture enjoyed popularity among students
   2. B.
      The students actually didn't know what the lecture was worth
   3. C.
      The second group was willing to be volunteers without reward
   4. D.
      The first group was eager to find out the value of Ariely's lecture

A large number of women in Western European countries wish that they were born men. The number is said as high as 60% in West Germany.
“Women often wish that they had the same chance as men have, and believe it is still men’s world,” said Dr James Holden, one of the scientists who did the study.
Anne Harper has a very good job for an international oil company. She also believes in “Women’ s Liberation(解放)”.
“I don’t wish that I were a man,” she says, “and I don’t think many women do. But I do wish that people would stop looking down upon us women. At work, for example, we often do the work that men do but get paid less. There are still a lot of jobs that are usually the best ones and open only to men. If you’re a man, you have a much better chance of leading an exciting life. How many women pilots are there ... or engineers or scientists?”
【小题1】What can we learn from the first paragraph?