阅读理解 (共5小题；每小题2分，满分10分)

根据短文内容，从短文后的七个选项中选出能填入空白处的最佳选项。选项中有两项为多余选项。

Advertising Everywhere

      1      Now that messages can go around the world at high speed，the world is becoming smaller and products can be sold everywhere．But it is true that the problems of international advertising—problems of language and culture—have become larger than ever．For example，Braniff Airlines wanted to advertise its fine seals，but when its advertisement was translated from English into Spanish，it told people that they could fly without wearing clothes!

    To avoid problems in translation，most advertisement firms are now writing completely new ads．In writing new ads，international advertisers must choose different methods of advertising for different countries．In some countries，an advertisement usually gives a description of the product

and explains why it is better than others．      2      But in Japan，the message is based more on situations and feelings than on words．For this reason，many television advertisements broadcast in Japan show people at a party，picnic，or in some other pleasant situations．They will

not say that a product is better than others．Instead，the goal will be to create a good feeling about

the product

                3      For instance，certain countries will not allow TV advertisements on Sundays，and others will not allow them for children’s products on any day．The world advertiser who does

not understand such laws aud customs will soon have problems．

    Finally，there is the choice of what to advertise．      4     So the best advertisement in the world means nothing if the product is not suitable for the market．Comparing such as McDonald’s in Hawaii，you will find Chinese food provided on the menu．If you stop at a McDonald’s in Germany，you can order a beer with your meal．

All of these products must be sold with the right kind of message      5      But no matter how difficult this job may be，it is very important for global advenrtisers to do it well．Knowing how to advertise in the world market can help companies for success．

A．People around the world have different likes and dislikes．

B．This is true in the United States，Britain，and Gemany

C．They just show how the product is made

D．In the advertising industry，selling products is the most important goal

E．International advertisers must also consider differences in laws and customs

F．It can be explained by a word，a passage，or even a picture

G．It can never be an easy job for advertisers to create message

阅读理解 (共5小题；每小题2分，满分10分)

根据短文内容，从短文后的七个选项中选出能填入空白处的最佳选项。选项中有两项为多余选项。

Advertising Everywhere

      1      Now that messages can go around the world at high speed，the world is becoming smaller and products can be sold everywhere．But it is true that the problems of international advertising—problems of language and culture—have become larger than ever．For example，Braniff Airlines wanted to advertise its fine seals，but when its advertisement was translated from English into Spanish，it told people that they could fly without wearing clothes!

    To avoid problems in translation，most advertisement firms are now writing completely new ads．In writing new ads，international advertisers must choose different methods of advertising for different countries．In some countries，an advertisement usually gives a description of the product

and explains why it is better than others．      2      But in Japan，the message is based more on situations and feelings than on words．For this reason，many television advertisements broadcast in Japan show people at a party，picnic，or in some other pleasant situations．They will

not say that a product is better than others．Instead，the goal will be to create a good feeling about

the product

                    3      For instance，certain countries will not allow TV advertisements on Sundays，and others will not allow them for children’s products on any day．The world advertiser who does

not understand such laws aud customs will soon have problems．

    Finally，there is the choice of what to advertise．      4     So the best advertisement in the world means nothing if the product is not suitable for the market．Comparing such as McDonald’s in Hawaii，you will find Chinese food provided on the menu．If you stop at a McDonald’s in Germany，you can order a beer with your meal．

All of these products must be sold with the right kind of message      5      But no matter how difficult this job may be，it is very important for global advenrtisers to do it well．Knowing how to advertise in the world market can help companies for success．

A．People around the world have different likes and dislikes．

B．This is true in the United States，Britain，and Gemany

C．They just show how the product is made

D．In the advertising industry，selling products is the most important goal

E．International advertisers must also consider differences in laws and customs

F．It can be explained by a word，a passage，or even a picture

G．It can never be an easy job for advertisers to create message

Directions: Read the following text and choose the most suitable heading from A-F for each paragraph.  There is one extra heading which you do not need.

1.

The causes of eating disorders are not clear. There may be genetic or biochemical factors in some cases. There may be psychological problems from early childhood or the present (such as school or family conflicts) that trigger the problem. Often, there is the double pressure to enjoy life through food and yet remain ultra-slim. Society all around us encourages eating and drinking as main ways to enjoy life- To be popular, you are supposed to eat. eat, eat

2.

But in real life most people, if they keep consuming like that, just keep pulling on more and more weight They then find themselves in conflict with another dominant pressure in society — to stay slim and trim. Models in ads, even those shown earing fairy foods, are usually physically lit and quite thin. All of these pressures put teens in a terrible situation. The ".solution" that some teens choose is to deny themselves all the time so as to keep temptation away. Bui soon, hunger and food boredom lead to overeating. Over time they develop anorexia or bulirnia.

3.

Once an earing disorder has become firmly established, there is no easy cure. Someone who's never suffered anorexia and never known an anorexic might be tempted to think. "It's simple — jusi tell them to eat more!" Unfortunately, it's not thai simple. Even when anorexics have been brought into the hospital and arc receiving physical care, nutritional therapy, and psychiatric care, many don't improve much.

4.

Our society's obsession with thinness, together with a constant emphasis on the theme that rich food means pleasure, puts many teens in a difficult situation. Being drawn to overeating on the one hand and self-denial on the other can bring about anorexia or bulimia — or both. Anorexics seem to feel that no matter how much weight they lose, they are still too fat Therefore, it is important for each person in our society to try to maintain a healthy and realistic self-image. Don't compare yourself wiih the models and actors in the media Set your sights more realistically by comparing yourself with family and friends, if anyone.

5.

Self-denial is the typical first step toward an caring disorder. Eventually, desires for what you've denied yourself become unbearable, and you react with eiiher a binge or overly fierce self-control. The answer is not of course. 10 eai all the snacks and trcais you fancy. But 10 avoid that first step that leads to overeating, strive for a good and healthy diet Such a diet is based primarily on grain products, fruits, and vegetables, with moderate amounts of meat and dairy products and with small amounts of snacks and desserts. Research demonstrates that mis kind of diet leaves you more alert and energetic.

Directions: Read the following text and choose the most suitable heading from A-F for each paragraph.  There is one extra heading which you do not need.

80.

The causes of eating disorders are not clear. There may be genetic or biochemical factors in some cases. There may be psychological problems from early childhood or the present (such as school or family conflicts) that trigger the problem. Often, there is the double pressure to enjoy life through food and yet remain ultra-slim. Society all around us encourages eating and drinking as main ways to enjoy life- To be popular, you are supposed to eat. eat, eat

81.

But in real life most people, if they keep consuming like that, just keep pulling on more and more weight They then find themselves in conflict with another dominant pressure in society ― to stay slim and trim. Models in ads, even those shown earing fairy foods, are usually physically lit and quite thin. All of these pressures put teens in a terrible situation. The ".solution" that some teens choose is to deny themselves all the time so as to keep temptation away. Bui soon, hunger and food boredom lead to overeating. Over time they develop anorexia or bulirnia.

82.

Once an earing disorder has become firmly established, there is no easy cure. Someone who's never suffered anorexia and never known an anorexic might be tempted to think. "It's simple ― jusi tell them to eat more!" Unfortunately, it's not thai simple. Even when anorexics have been brought into the hospital and arc receiving physical care, nutritional therapy, and psychiatric care, many don't improve much.

83.

Our society's obsession with thinness, together with a constant emphasis on the theme that rich food means pleasure, puts many teens in a difficult situation. Being drawn to overeating on the one hand and self-denial on the other can bring about anorexia or bulimia ― or both. Anorexics seem to feel that no matter how much weight they lose, they are still too fat Therefore, it is important for each person in our society to try to maintain a healthy and realistic self-image. Don't compare yourself wiih the models and actors in the media Set your sights more realistically by comparing yourself with family and friends, if anyone.

84.

Self-denial is the typical first step toward an caring disorder. Eventually, desires for what you've denied yourself become unbearable, and you react with eiiher a binge or overly fierce self-control. The answer is not of course. 10 eai all the snacks and trcais you fancy. But 10 avoid that first step that leads to overeating, strive for a good and healthy diet Such a diet is based primarily on grain products, fruits, and vegetables, with moderate amounts of meat and dairy products and with small amounts of snacks and desserts. Research demonstrates that mis kind of diet leaves you more alert and energetic.

1.

The causes of eating disorders are not clear. There may be genetic or biochemical factors in some cases. There may be psychological problems from early childhood or the present (such as school or family conflicts) that trigger the problem. Often, there is the double pressure to enjoy life through food and yet remain ultra-slim. Society all around us encourages eating and drinking as main ways to enjoy life- To be popular, you are supposed to eat. eat, eat.

2.

But in real life most people, if they keep consuming like that, just keep pulling on more and more weight They then find themselves in conflict with another dominant pressure in society — to stay slim and trim. Models in ads, even those shown eating fairy foods, are usually physically lit and quite thin. All of these pressures put teens in a terrible situation. The ".solution" that some teens choose is to deny themselves all the time so as to keep temptation away. Bui soon, hunger and food boredom lead to overeating. Over time they develop anorexia or bulimia.

3.

Once an eating disorder has become firmly established, there is no easy cure. Someone who's never suffered anorexia and never known an anorexic might be tempted to think. "It's simple — just tell them to eat more!" Unfortunately, it's not that simple. Even when anorexics have been brought into the hospital and arc receiving physical care, nutritional therapy, and psychiatric care, many don't improve much.

4.

Our society's obsession with thinness, together with a constant emphasis on the theme that rich food means pleasure, puts many teens in a difficult situation. Being drawn to overeating on the one hand and self-denial on the other can bring about anorexia or bulimia — or both. Anorexics seem to feel that no matter how much weight they lose, they are still too fat Therefore, it is important for each person in our society to try to maintain a healthy and realistic self-image. Don't compare yourself with the models and actors in the media Set your sights more realistically by comparing yourself with family and friends, if anyone.

5.

Self-denial is the typical first step toward an caring disorder. Eventually, desires for what you've denied yourself become unbearable, and you react with either a binge or overly fierce self-control. The answer is not of course to eat all the snacks and treat you fancy. But 10 avoid that first step that leads to overeating, strive for a good and healthy diet Such a diet is based primarily on grain products, fruits, and vegetables, with moderate amounts of meat and dairy products and with small amounts of snacks and desserts. Research demonstrates that this kind of diet leaves you more alert and energetic.