题目列表(包括答案和解析)
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China to sell yuan bonds (国库券) abroad
China has announced its first sale of government bonds yuan outside the mainland.
The government will sell 6bn yuan of bonds in Hong Kong to “improve the international status of the yuan,” the finance ministry said.
The sale is a milestone as China opens up its financial markets and promotes RMB as a world benchmark(基准点) .
Hundreds arrested in deadly Uganda riots(暴乱)
At least 640 people were arrested and 14 killed in fighting in Uganda’s capital between government forces and loyalists of a traditional kingdom. The number of people arrested for suspected roles in the three-day riots could go up because investigations are still under way, said Kale Kayihura, the nation’s police chief.
“French Spiderman” conquered the 88-story Petronas Towers in Kuala Lumpur
Now 47, Robert has climbed some of the tallest buildings in the world, typically without the aid of safety equipment. On Sept. 1, armed with nothing but the chalk on his hands and some good climbing shoes, the “French Spiderman” added the 88-story Petronas Towers in Kuala Lumpur to his impressive list—which now totals more than 70—of skyscrapers(摩天大楼) climbed up.
Motorway lights go out
The Highway Agency has decided to turn off lights at undisclosed locations between midnight and 5 a.m. from March. It has done so despite warnings from motoring groups and safety campaigners. Nine councils have already switched off some street lights or plan to do so to save money and cut carbon emissions (排放物).
64. We can learn from the passage that ____.
A. China has sold 6bn yuan of bonds in Hong Kong
B. more suspected people will probably be arrested in Uganda
C. about 654 people took part in the Uganda riots
D. the riots will last another three days
65. How many skyscrapers has Robert conquered so far?
A. exactly 47 B. over 70 C. about 88 D. less than 158
66. The disadvantage of turning off motorway lights includes ____.
A. saving money B. cutting carbon emissions
C. causing safety problems D. decreasing the number of cars
67. All of the fields are mentioned except____ .
A. politics B. health C. traffic D. people
No sooner _____ they rushed out into the street.
A. did they hear the news than B. had they heard the news than
C. did they hear the news when D. had they heard the news when
Would you like to be a king or queen? To have people waiting on you hand and foot? Many Americans experience this royal treatment every day. How? By being customers. The American idea of customer service is to make each customer the center of attention. Need proof? Just listen to the commercials. Most of them sound like the McDonald’s ad: “We do it all for you.” Actually, not all stores in America roll out the red carpet for their customers. But wherever you go, good customer service means making customers feel special.
People going shopping in America can expect to be treated with respect from the very beginning. Most places don’t have a “furniture street” or a “computer road” which allow you to compare prices easily. Instead, people often “let their fingers do the walking” through the store hot lines. From the first “hello”, customers receive a satisfying response to their questions. This initial contact can help them decide where to shop.
When customers get to the store, they are treated as honored guests. Customers don’t usually find store clerks sitting around watching TV or playing cards. Instead, the clerks greet them warmly and offer to help them find what they want. In most stores, the clear signs that label each department make shopping a breeze. Customers usually don’t have to ask how much items cost, since prices are clearly marked. And unless they’re at a flea market or a yard sale, they don’t bother trying to bargain.
When customers are ready to check out, they find the nearest and shortest checkout lane. But as Murphy’s Law would have it, whichever lane they get in, all the other lanes will move faster. Good stores open new checkout lanes when the lanes get too long. Some even offer express lanes for customers with 10 items or less. After they pay for their purchases, customers receive a smile and a warm “thank you” from the clerk. Many stores even allow customers to take their shopping carts out to the parking lot. That way, they don’t have to carry heavy bags out to the car.
1. By quoting (引用) the McDonald’s ad: “We do it all for you”, the author intends to_______.
A. suggest that customers believe what commercials say deeply
B. show readers the American idea on good customer service
C. express all the stores pay much attention to the customers
D. persuade readers to choose the stores with ads correctly
2. In the USA, what may you do at first if you want to do some shopping?
A. To visit a professional street with lots of similar stores.
B. To compare prices in many shops in the same street.
C. To make phone calls and get better shopping choices.
D. To receive other customers’ answers to the questions.
3. The Underlined words “a breeze” in Para.3 most probably means _________.
A. an easy job B. a trouble C. a funny thing D. a boring task
4. Which of the followings shows American stores offer convenience to customers in this passage?
A. The store clerks don’t usually sit around watching TV or playing cards.
B. Some stores offer price bargain to the customers like a yard sale.
C. The clerks give customers a smile and a warm “thank you” after paying.
D. Some stores open new checkout lanes when the lanes are crowded.
The rise of multinational corporations (跨国公司), global marketing, new communications technologies, and shrinking cultural differences have led to an unparalleled increase in global public relations or PR.
Surprisingly, since modern PR was largely an American invention, America’s relations is being threatened by PR efforts in other countries. Ten years ago, for example, the world’s top five public relations agencies were American-owned. In 1991, only one was. The British in particular are becoming more sophisticated and creative. A recent survey found that more than half of all British companies include PR as part of their corporate (公司的) planning activities, compared to about one-third of U.S. companies. It may not be long before London replaces New York as the capital of PR.
Why is America lagging behind in the global PR race? First, Americans as a whole tend to be fairly provincial and take more of an interest in local affairs. Knowledge of world geography, for example, has never been strong in this country. Secondly, Americans lag behind their European and Asian counterparts (相对应的人) in knowing a second language. Less than 5 percent of Burson—Marshall’s U.S.employees know two languages. Ogilvy and Mather have about the same percentage. Conversely, some European firms have half or more of their employees fluent in a second language. Finally, people involved in PR abroad tend to keep a closer eye on international affairs. In the financial PR area, for instance, most Americans read the Wall Street Journal. Overseas, their counterparts read the Journal as well as the Financial Times of London and The Economist, publications not often read in this country.
Perhaps the PR industry might take a lesson from Ted Turner of CNN (Cable News Network). Turner recently announced that the word “foreign” would no longer be used on CNN news broadcasts. According to Turner, global communications have made the nations of the world so interdependent that there is no longer any such thing as foreign.
1.Compared with the American PR personnel, what is/are an advantage(s) of the non-Americans involved in PR?
A. They tend to be more internationally minded
B. They speak more and better foreign languages.
C. They usually pay more attention to global financial situation.
D. Both A and B.
2.What is the immediate cause of the downfall of America’s public relations?
A. The number of US public relations agencies had greatly decreased by 1991.
B. Other countries have increased their efforts in public relations.
C. On the global scale, cultural differences have significantly shrunk.
D. The British companies are becoming especially sophisticated and creative in public relations.
3.It could be inferred that the author of the passage is______.
A. an American B. a Briton
C. Ted Turner D. an Asian
4.The underlined word “provincial” in paragraph 3 could possibly mean “ ”.
A. strict in thinking B. like people from rural areas
C. limited in outlook D. interested in geographical knowledge
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