题目列表(包括答案和解析)
Money spent on advertising is money spent as well as any I know of. It serves directly to bring about a rapid sale of goods at reasonable prices, so setting up a firm home market and making it possible to provide for export (出口) at good prices. By drawing attention to new ideas it helps greatly to raise standards of living. By helping to increase demand it causes an increased need for labour, and is therefore a nice way to fight unemployment. It lowers the costs of many services: without advertisements your daily newspaper would cost four times as much, the price of your television program would need to be doubled, and travel by bus or subway would cost more.
And perhaps most important of all, advertising provides a promise of reasonable value in the products and services you buy. Besides the fact that twenty-seven Acts of Parliament(国会)govern the terms of advertising, no regular advertiser dare produce anything that fails to live up to the promise of his advertisements. He might fool some people for a little while through misleading advertising. He will not do so for long, for the public has the good sense not to buy the poor goods more than once. If you see product frequently advertised, it is the proof I know that the product does what is promised for it, and that it has good value.
Advertising does more for the good of the public than any other force I can think of.
There is one more point I feel I ought to touch on. Recently I heard a well-known television person declared that he was against advertising because it persuades rather than informs. He was telling us the real difference. Of course advertising tries to persuade.
If its message were nothing but information, that would be difficult to get more people to buy, for even the choice of the colour of a shirt is a bit persuasive (有说服力的)--advertising would be so boring that no one would pay any attention. But perhaps that is what the well-known television person wants.
By the first sentence of the passage the writer means that ___.
A. he is fairly familiar with the cost of advertising
B. everybody knows well that advertising is a waste of money
C. advertising costs more money than everything else
D. money on advertising is worth spending
In the passage, which of the following is NOT included in the advantages of advertising?
A. Getting greater fame. B. Providing more jobs.
C. Raising living standards. D. Reducing newspaper cost.
The writer thinks that the well-known TV person is _____.
A. quite right in passing his judgment on advertising
B. interested in nothing but the buyers' attention
C. correct in telling the difference between persuasion and information
D. obviously unfair in his views on advertising
In the writer's opinion, ________.
A. advertising can seldom bring material interest to man by providing information
B. advertising informs people of new ideas rather than wins them over
C. there is nothing wrong with advertising in persuading the buyer
D. the buyer is not interested in getting information from an advertisement
He lost his arms in an accident that took his father’s life. Since then，he has had to depend on the __31__ of his younger brother.__32__ writing with his toes，he was completely unable to do anything in his life. But when the two brothers grew up，his younger brother __33__ to separate from him，living his own life，as many normal people do. So he was __34__ and didn’t know what to do.
A __35__ disaster befell (降临) a girl，too. One night her mother，who __36__ from mental illness disappeared. So her father went out looking for her mother，__37__ her alone at home. She tried to prepare meals for her parents，__38__ to overturn the kerosene light (煤油灯) on the stove，__39__ in a fire which took her hands away.
Though her elder sister showed her __40__ to take care of her，she was determined to be completely __41__.At school，she always studied hard. Once she wrote the following in her composition: “I am __42__.Though I lost my arms，I still have legs; I am lucky.__43__ my wings are broken，my heart can still fly.”
One day，the boy and the girl were both invited to __44__ on a television interview program. The boy told the TV host about his uncertain __45__ at being left on his own.__46__，the girl was full of hope for her life. They both were __47__ to write something on a piece of paper with their toes. The boy wrote: My younger brother’s arms are my arms while the girl wrote: Broken wings，__48__ heart.
It is true that __49__ can strike at any time. But if you decide to be strong，the hardship will __50__ to be a fortune on which new hopes will arise.
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How men first learned to invent words is unknown, in other words, the origin of language is a mystery. All we really know is that men, unlike animals, somehow invented certain sounds to express thoughts and feelings, actions and things, so that they could communicate with each other; and that later they agreed upon certain signs, called letters, which could be combined to represent those sounds and which could be written down. Those sounds, whether spoken, or written in letters, we call words.
The power of words, then, lies in their association-the thing they bring up before our minds. Words become filled with meaning for us by experience; and the longer we live, the more certain words recall to us the glad and the sad events of our past; and the more we read and learn, the more the number of words that mean something to us increase.
Great writers are those who not only have great thoughts but also express these thoughts in words which appeal powerfully to our minds and emotions. This charming and telling use of words is what we call literary style. Above all, the real poet is a master of words. He can convey （表达，传递）his meaning in words which sing like music, and which by their position and association can move men to tears. We should, therefore, learn to choose our words carefully and use them accurately, or they make our speech silly and vulgar.（粗俗的）
Which of the following about a real poet is NOT true?
A．He is less than a master of words.
B．His style is always charming.
C．His poem can move men to tears.
D．He can express his ideas in words that sing like music.
Where does the real power of the words come from?
A．From the words themselves.
B．From their characteristics.
C．From their curiosity.
D．From their association.
What is the main idea of the passage?
A．The importance of choosing words.
B．Where the real power of words come from.
C．What great writers are like.
D．We should learn to choose words carefully.
B
Fever has usually been regarded as a threat to health.However,no one has actually proved that fever is dangerous.This fact attracted the attention of Matthew J.Kluger.Imagining that fever might not be as harmful as it had been supposed,Kluger set up a series of experiments with lizards(蜥蜴).
What Kluger and his team did his team did in their first experiment was simple.They put some lizards in a sand-box,one end of which was heated to 44℃,while the other was at a room temperature.It was found that the lizards moved form one part of the box to the other in order to keep a constant temperature of about 38℃.Having shown that normal lizards regulate(调节) their own temperature,Kuger,in a second experiment,then set out to show that lizards,like most other animals,develop fever when infected.This was done by making lizards infected with bacteria (细菌) that were known to cause disease.As the team expected,the infected lizards remained longer in the heated part of the box,until they had raised their body temperatures to two or three degrees above normal.In other words,the sick lizards gave themselves fever.
In a third experiment,the team observed the effect of temperature on the survival of the lizards.One group of infected lizards was given a fever - suppressing(退烧) drug.The other group was given no drug and ran a fever,that is to say,they kept a highter temperature for four or five days before seeking a cooler environment.The results were impressive.Of those which raised their body temperature,all but one remained alive.Of those given the fever - suppressing drug,more than half died.Similar results have since been produced in other animals.For example,infeced fish swim to warmer water,and will die if not allowed to do so.
An important conclusion can be drawn from these experiments.As Kluger points out,lizards have been on earth for hundreds of millions of years.It is reasonable to suppose that a response that is so old has been kept by nature for some purpose.It would appear, therefore, that fever does not make disease worse.Rather it its part of the mechanism(机能) by which infection is controlled.
60.In his experiments,Kluger was hoping to prove that fever ________.
A.is not harmful to lizards
B.is not necessarily bad
C.is necessary for both humans and animals
D.has the same effect on humans and animals
61.The lizards put in the sand - box in the first experiment _____.
A.had a fever B.were not sick C.recovered from disease D.died of heat
62.In the third experiment,the lizards given a fever - suppressing drug died because _____.
A.they had no more fever that they needed
B.they were normal ones and had no fever
C.the drug had no iffect on sick lizards
D.the drug made their body temperature too low
63.How would you understand the underlined words"a response" in the last paragraph?
A.Gause of disease. B.Recovery from disease.
C.Relationship between living D.Natural defense in the body against disease.
To be a good teacher, you need some of the gifts of a good actor; you must be able to hold the attention and interest of your students, you must be ? 36 ?—speaking, with a good, strong,? 37 ? voice which is fully under your control; and you must be able to ? 38 ? what you are teaching, in order to make its meaning clear.
? 39 ? a good teacher, and you will see that he does not sit still before his class; he ? 40 ? the whole time he is teaching; he walks about, using his ? 41 ?,hands and fingers to help him in his explanations, and his face to express his ? 42 ?.Listen to him, and you will ? 43 ? the loudness, the quality and the musical note of his voice always ? 44 ? according to what he is talking about. The fact that a good teacher has some of the gifts of a good actor doesn't ? 45 that he will indeed be able to act well on the stage, for there are very important ? 46 ? between the teacher's work and the actor's. The ? 47 ? has to speak words which he has learnt by heart; he has to repeat exactly the ? 48 ? words each time he plays a certain part, even his movements and the ways in which he uses his voice are usually ? 49 ? beforehand. What he has to do is to make all these carefully learnt words and actions seem ? 50 ? on the stage.?
A good teacher ? 51 ? in quite a different way. His students take an active part in his ? 52 ?:they ask and answer questions, they obey orders, and if they don't ? 53 ? something, they will say no. The teacher therefore has to suit his act to the needs of his students, which is in his class. He cannot learn his part by heart, but must ? 54 ? it as he goes along.
I have known many teachers who were fine ? 55 ? in class but unable to take part in a stage play because their brains wouldn't keep discipline: they could not keep strictly to what another had written.
36. A. clear B. slow C. small D. low ?
37. A. frightening B. fearing C. exciting D. pleasing ?
38. A. act out B. talk C. say D. repeat ?
39. A. Listen B. Look C. Watch D. Learn ?
40. A. stands B. sits C. lies D. talks ?
41 A. tongue B. words C. legs D. arms?
42. A. attention B. thanks C. feelings D. sentences ?
43. A. hear B. see C. think D. guess ?
44. A. making B. changing C. expressing D. giving ?
45. A. tell B. express C. show D. mean ?
46. A. things B. differences C. points D. jobs
47. A. actor B. teacher C. boy D. student ?
48. A. different B. same C. above D. following ?
49. A. read B. known C. fixed D. written ?
50. A. natural B. bad C. false D. clear ?
51. A. is B. works C. has D. teaches ?
52. A. group B. party C. class D. play ?
53. A. give B. place C. obey D. hear ?
54. A. invent B. discover C. teach D. continue ?
55. A. learners B. watchers C. actors D. listeners
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