He played the computer games till late last night,____ early this morning.

A. more than   　 B. other than        C. rather than      　 D. or rather

 

Money spent on advertising is money spent as well as any I know of. It serves directly to bring about a rapid sale of goods at reasonable prices, so setting up a firm home market and making it possible to provide for export (出口) at good prices. By drawing attention to new ideas it helps greatly to raise standards of living. By helping to increase demand it causes an increased need for labour, and is therefore a nice way to fight unemployment. It lowers the costs of many services: without advertisements your daily newspaper would cost four times as much, the price of your television program would need to be doubled, and travel by bus or subway would cost more.

　　And perhaps most important of all, advertising provides a promise of reasonable value in the products and services you buy. Besides the fact that twenty-seven Acts of Parliament(国会)govern the terms of advertising, no regular advertiser dare produce anything that fails to live up to the promise of his advertisements. He might fool some people for a little while through misleading advertising. He will not do so for long, for the public has the good sense not to buy the poor goods more than once. If you see product frequently advertised, it is the proof I know that the product does what is promised for it, and that it has good value.

　　Advertising does more for the good of the public than any other force I can think of.

　　There is one more point I feel I ought to touch on. Recently I heard a well-known television person declared that he was against advertising because it persuades rather than informs. He was telling us the real difference. Of course advertising tries to persuade.

　　If its message were nothing but information, that would be difficult to get more people to buy, for even the choice of the colour of a shirt is a bit persuasive (有说服力的)--advertising would be so boring that no one would pay any attention. But perhaps that is what the well-known television person wants.

By the first sentence of the passage the writer means that ___.

　 A. he is fairly familiar with the cost of advertising

　 B. everybody knows well that advertising is a waste of money

　 C. advertising costs more money than everything else

　 D. money on advertising is worth spending

In the passage, which of the following is NOT included in the advantages of advertising?

　 A. Getting greater fame.              B. Providing more jobs.

　 C. Raising living standards.           D. Reducing newspaper cost.

The writer thinks that the well-known TV person is _____.

　 A. quite right in passing his judgment on advertising

　 B. interested in nothing but the buyers' attention

　 C. correct in telling the difference between persuasion and information

　 D. obviously unfair in his views on advertising

In the writer's opinion, ________.

　 A. advertising can seldom bring material interest to man by providing information

　 B. advertising informs people of new ideas rather than wins them over

　 C. there is nothing wrong with advertising in persuading the buyer

　 D. the buyer is not interested in getting information from an advertisement

Most of us spend our lives seeking the natural world. To this end, we walk the dog, play golf, go fishing, sit in the garden, drink outside rather than inside the pub, have a picnic, live in the suburbs, go to the seaside, buy a weekend place in the country. The most popular free time activity in Britain is going for a walk. And when joggers (慢跑者) jog, they don’t run the streets. Every one of them automatically heads to the park or the river. It is my firm belief that not only do we all need nature, but we all seek nature, whether we know we are doing so or not.
But despite this, our children are growing up nature-deprived (丧失). I spent my boyhood climbing trees. These days, children are robbed of these ancient freedoms, due to problems like crime, traffic, the loss of the open spaces and strange new ideas about what is best for children, that is to say, things that can be bought, rather than things that can be found.
The truth is to be found elsewhere. A study in the US: families had moved to better housing and the children were assessed for ADHD (多动症). Those whose housing had more natural views showed an improvement of 19%; those who had the same improvement in material surroundings but no nice view improved just 4%.
A study in Sweden indicated that kindergarten children who could play in a natural environment had less illness and greater physical ability than children used only to a normal playground. A US study suggested that when a school gave children access to a natural environment, the entire school would do better in studies.
Another study found that children play differently in a natural environment. In playgrounds, children create a hierarchy (等级) based on physical abilities, with the tough ones taking the lead. But when a grassy area was planted with bushes, the children got much more into fantasy play, and the social hierarchy was now based on imagination and creativity.
Most bullying (恃强凌弱) is found in schools where there is a tarmac (柏油碎石) playground; the least bullying is in a natural area that the children are encouraged to explore. This reminds me unpleasantly of Sunnyhill School, with its hard tarmac, where I used to hang about in corners dreaming about wildlife.
But children are frequently discouraged from involvement with natural spaces, for health and safety reasons, for fear that they might get dirty or that they might cause damage. So, instead, the damage is done to the children themselves: not to their bodies but to their souls.
One of the great problems of modern childhood is ADHD, now increasingly and expensively treated with drugs. Yet one study after another indicates that contact with nature gives huge benefits to ADHD children. However, we spend money on drugs rather than on green places.
The life of old people is much better when they have access to nature. The most important for the growing population of old people is in quality rather than quantity of years. And study after study finds that a garden is the single most important thing in finding that quality.
In wider and more difficult areas of life, there is evidence to indicate that natural surroundings improve all kinds of things. Even problems with crime and aggressive behaviour are reduced when there is contact with the natural world.
Dr William Bird, researcher from the Royal Society for the Protection of Birds, states in his study, “A natural environment can reduce violent behaviour because its process helps reduce anger and behavior that people might regret later.” Wild places need encouraging for this reason, no matter how small their contribution.
We tend to think human beings are doing nature some kind of favor when we are protecting nature. The error here is far too deep: not only do humans need nature for themselves, but the very idea that humanity and the natural world are separable things is damaging.
Human beings are a species of animals. For seven million years we lived on the planet as part of nature. So we miss the natural world and long for contact with non-human life. Anyone who has patted a dog, stroked a cat, sat under a tree with a glass of beer, given or received a bunch of flowers or chosen to walk through the park on a nice day, understands that.
We need the wild world. It is necessary to our well-being, our health, our happiness. Without other living things around us we are less than human.
【小题1】What is the author’s firm belief?

A．People seek nature in different ways.

B．People should spend most of their lives in the wild.

C．People have quite different ideas of nature.

D．People must make more efforts to study nature.

【小题2】What does the author say people prefer for their children nowadays?

A．Personal freedom.	B．Things that are natural.
C．Urban surroundings.	D．Things that are purchased.

【小题3】What does a study in Sweden show?
　　A. The natural environment can help children learn better.
　　B. More access to nature makes children less likely to fall ill.
　　C. A good playground helps kids develop their physical abilities.
　　D. Natural views can prevent children from developing ADHD.
【小题4】Children who have chances to explore natural areas ________.

A．tend to develop a strong love for science

B．are more likely to dream about wildlife

C．tend to be physically tougher in adulthood

D．are less likely to be involved in bullying

【小题5】What does the author suggest we do to help children with ADHD?

A．Find more effective drugs for them.

B．Provide more green spaces for them.

C．Place them under more personal care.

D．Engage them in more meaningful activities

【小题6】In what way do elderly people benefit from their contact with nature?

A．They look on life optimistically.	B．They enjoy a life of better quality.
C．They are able to live longer.	D．They become good-humored

Most of us spend our lives seeking the natural world. To this end, we walk the dog, play golf, go fishing, sit in the garden, drink outside rather than inside the pub, have a picnic, live in the suburbs, go to the seaside, buy a weekend place in the country. The most popular free time activity in Britain is going for a walk. And when joggers (慢跑者) jog, they don’t run the streets. Every one of them automatically heads to the park or the river. It is my firm belief that not only do we all need nature, but we all seek nature, whether we know we are doing so or not.

But despite this, our children are growing up nature-deprived (丧失). I spent my boyhood climbing trees. These days, children are robbed of these ancient freedoms, due to problems like crime, traffic, the loss of the open spaces and strange new ideas about what is best for children, that is to say, things that can be bought, rather than things that can be found.

The truth is to be found elsewhere. A study in the US: families had moved to better housing and the children were assessed for ADHD (多动症). Those whose housing had more natural views showed an improvement of 19%; those who had the same improvement in material surroundings but no nice view improved just 4%.

A study in Sweden indicated that kindergarten children who could play in a natural environment had less illness and greater physical ability than children used only to a normal playground. A US study suggested that when a school gave children access to a natural environment, the entire school would do better in studies.

Another study found that children play differently in a natural environment. In playgrounds, children create a hierarchy (等级) based on physical abilities, with the tough ones taking the lead. But when a grassy area was planted with bushes, the children got much more into fantasy play, and the social hierarchy was now based on imagination and creativity.

Most bullying (恃强凌弱) is found in schools where there is a tarmac (柏油碎石) playground; the least bullying is in a natural area that the children are encouraged to explore. This reminds me unpleasantly of Sunnyhill School, with its hard tarmac, where I used to hang about in corners dreaming about wildlife.

But children are frequently discouraged from involvement with natural spaces, for health and safety reasons, for fear that they might get dirty or that they might cause damage. So, instead, the damage is done to the children themselves: not to their bodies but to their souls.

One of the great problems of modern childhood is ADHD, now increasingly and expensively treated with drugs. Yet one study after another indicates that contact with nature gives huge benefits to ADHD children. However, we spend money on drugs rather than on green places.

The life of old people is much better when they have access to nature. The most important for the growing population of old people is in quality rather than quantity of years. And study after study finds that a garden is the single most important thing in finding that quality.

In wider and more difficult areas of life, there is evidence to indicate that natural surroundings improve all kinds of things. Even problems with crime and aggressive behaviour are reduced when there is contact with the natural world.

Dr William Bird, researcher from the Royal Society for the Protection of Birds, states in his study, “A natural environment can reduce violent behaviour because its process helps reduce anger and behavior that people might regret later.” Wild places need encouraging for this reason, no matter how small their contribution.

We tend to think human beings are doing nature some kind of favor when we are protecting nature. The error here is far too deep: not only do humans need nature for themselves, but the very idea that humanity and the natural world are separable things is damaging.

Human beings are a species of animals. For seven million years we lived on the planet as part of nature. So we miss the natural world and long for contact with non-human life. Anyone who has patted a dog, stroked a cat, sat under a tree with a glass of beer, given or received a bunch of flowers or chosen to walk through the park on a nice day, understands that.

We need the wild world. It is necessary to our well-being, our health, our happiness. Without other living things around us we are less than human.

1.What is the author’s firm belief?

　　A. People seek nature in different ways.

　　B. People should spend most of their lives in the wild.

　　C. People have quite different ideas of nature.

　　D. People must make more efforts to study nature.

2.What does the author say people prefer for their children nowadays?

　　A. Personal freedom.　　            B. Things that are natural.

　　C. Urban surroundings.　　          D. Things that are purchased.

3.What does a study in Sweden show?

　　A. The natural environment can help children learn better.

　　B. More access to nature makes children less likely to fall ill.

　　C. A good playground helps kids develop their physical abilities.

　　D. Natural views can prevent children from developing ADHD.

4.Children who have chances to explore natural areas ________.

　  A. tend to develop a strong love for science　    

B. are more likely to dream about wildlife

　  C. tend to be physically tougher in adulthood　   

D. are less likely to be involved in bullying

5.What does the author suggest we do to help children with ADHD?

　　A. Find more effective drugs for them.　　   

B. Provide more green spaces for them.

　　C. Place them under more personal care.　　

D. Engage them in more meaningful activities

6. In what way do elderly people benefit from their contact with nature?

　　A. They look on life optimistically.　　    B. They enjoy a life of better quality.

C. They are able to live longer.            D. They become good-humored

 

The visiting professor _____ giving lectures to students ______ invited to meetings at times.

　 A. preferred; to being　　　 B. preferred to; rather than

　 C. preferred; than being 　 D. preferred; to being