III 阅读（共两节，满分40分）
第一节 阅读理解（共15小题；每小题2分，满分30分）
阅读下列短文，从每题所给A、B、C和D项中，选出最佳选项，并在答题卡上将该项涂黑。
Advertising in America offers some great advantages to consumers. For example, in order to keep prices low through mass production, companies must have a mass market for their products. Mass advertising creates mass markets. Producers cannot afford to develop new products, put them on the market and wait for customers to discover them. This would take too long. Demand for some products must be created. This is done through advertising.
　　But advertising sometimes makes it difficult for consumers to make wise decisions. The fact is that when people are constantly flooded with messages through the mass media persuading them to buy particular products, many respond by buying them.
　　Advertising is designed to influence an individual to buy a product. Sellers often study human behavior to discover what will convince consumers to buy a certain item. This reason for buying is called a buying motive.
　　Buying motives are usually broken down into two categories: rational and emotional. Rational buying motives include the desire to save money, the desire for comfort, or the desire for good workmanship. Emotional buying motives include buying out of fear, wanting to be liked, and wanting to have something better than your friends have.
　　Emotional appeals are found in most consumer advertising today. Certain cars promise to make the driver feel "younger" and " freer". Shoes promise to make the buyer's whole life "springier". Life insurance policies promise to take the "care out of living".
　　Most consumers believe that they are not easily influenced by emotional appeals. However, corporations that sell consumer products obviously think differently. They spend many millions of dollars every day on radio, television, newspaper and magazine ads that use these appeals.　　
1. It can be inferred from the passage that one of the advantages of advertising for consumers is that ________.
A. it can create a big demand for consumer goods
B. the mass market created by it leads to low prices
　C. producers can introduce new products to consumers
　D. it helps consumers discover new products
2. Consumers sometimes find it difficult to make a sensible decision when buying a particular product     because __________ .
　A. many advertisements are too difficult for them to understand
　B. they are afraid to be taken in by dishonest advertisements
　C. mass advertising offers them a range of good and cheap products
　D. they are confused by the quantity of advertisements promoting it
3. According to the passage, a toothpaste ad promising that people who use the product will make a lot of friends is an example of an ad that appeals to __________ .
　A. rational buying motives                              B. the consumer's commonsense
　C. emotional buying motives                         　D. the desire for a good product
4. The reason why companies spend enormous amounts of money on advertising is that ________ .
　A. they believe people can be influenced to buy a certain produce
B. it takes a lot of advertising to convince people to buy a certain product
　C. most consumers are not easily influenced by emotional appeals
　D. advertising based on emotional appeals are very effective
5. The best title for this passage would be ________ .
　A. Advertising can create demand                  　B. The advantages of advertising
　C. What effective advertising can do              　D. The role of advertising in selling products

III 阅读（共两节，满分40分）

第一节 阅读理解（共15小题；每小题2分，满分30分）

阅读下列短文，从每题所给A、B、C和D项中，选出最佳选项，并在答题卡上将该项涂黑。

Advertising in America offers some great advantages to consumers. For example, in order to keep prices low through mass production, companies must have a mass market for their products. Mass advertising creates mass markets. Producers cannot afford to develop new products, put them on the market and wait for customers to discover them. This would take too long. Demand for some products must be created. This is done through advertising.

　　But advertising sometimes makes it difficult for consumers to make wise decisions. The fact is that when people are constantly flooded with messages through the mass media persuading them to buy particular products, many respond by buying them.

　　Advertising is designed to influence an individual to buy a product. Sellers often study human behavior to discover what will convince consumers to buy a certain item. This reason for buying is called a buying motive.

　　Buying motives are usually broken down into two categories: rational and emotional. Rational buying motives include the desire to save money, the desire for comfort, or the desire for good workmanship. Emotional buying motives include buying out of fear, wanting to be liked, and wanting to have something better than your friends have.

　　Emotional appeals are found in most consumer advertising today. Certain cars promise to make the driver feel "younger" and " freer". Shoes promise to make the buyer's whole life "springier". Life insurance policies promise to take the "care out of living".

　　Most consumers believe that they are not easily influenced by emotional appeals. However, corporations that sell consumer products obviously think differently. They spend many millions of dollars every day on radio, television, newspaper and magazine ads that use these appeals.　　

1. It can be inferred from the passage that one of the advantages of advertising for consumers is that ________.

A. it can create a big demand for consumer goods

B. the mass market created by it leads to low prices

　C. producers can introduce new products to consumers

　D. it helps consumers discover new products

2. Consumers sometimes find it difficult to make a sensible decision when buying a particular product     because __________ .

　A. many advertisements are too difficult for them to understand

　B. they are afraid to be taken in by dishonest advertisements

　C. mass advertising offers them a range of good and cheap products

　D. they are confused by the quantity of advertisements promoting it

3. According to the passage, a toothpaste ad promising that people who use the product will make a lot of friends is an example of an ad that appeals to __________ .

　A. rational buying motives                              B. the consumer's commonsense

　C. emotional buying motives                         　D. the desire for a good product

4. The reason why companies spend enormous amounts of money on advertising is that ________ .

　A. they believe people can be influenced to buy a certain produce

B. it takes a lot of advertising to convince people to buy a certain product

　C. most consumers are not easily influenced by emotional appeals

　D. advertising based on emotional appeals are very effective

5. The best title for this passage would be ________ .

　A. Advertising can create demand                  　B. The advantages of advertising

　C. What effective advertising can do              　D. The role of advertising in selling products

III 阅读（共两节，满分40分）

第一节  阅读理解（共15小题；每小题2分，满分30分）

    阅读下列短文，从每题所给A、B、C和D项中，选出最佳选项，并在答题卡上将该项涂黑。

Advertising in America offers some great advantages to consumers. For example, in order to keep prices low through mass production, companies must have a mass market for their products. Mass advertising creates mass markets. Producers cannot afford to develop new products, put them on the market and wait for customers to discover them. This would take too long. Demand for some products must be created. This is done through advertising.

　　But advertising sometimes makes it difficult for consumers to make wise decisions. The fact is that when people are constantly flooded with messages through the mass media persuading them to buy particular products, many respond by buying them.

　　Advertising is designed to influence an individual to buy a product. Sellers often study human behavior to discover what will convince consumers to buy a certain item. This reason for buying is called a buying motive.

　　Buying motives are usually broken down into two categories: rational and emotional. Rational buying motives include the desire to save money, the desire for comfort, or the desire for good workmanship. Emotional buying motives include buying out of fear, wanting to be liked, and wanting to have something better than your friends have.

　　Emotional appeals are found in most consumer advertising today. Certain cars promise to make the driver feel "younger" and " freer". Shoes promise to make the buyer's whole life "springier". Life insurance policies promise to take the "care out of living".

　　Most consumers believe that they are not easily influenced by emotional appeals. However, corporations that sell consumer products obviously think differently. They spend many millions of dollars every day on radio, television, newspaper and magazine ads that use these appeals.　　

1. It can be inferred from the passage that one of the advantages of advertising for consumers is that ________.

  A. it can create a big demand for consumer goods

  B. the mass market created by it leads to low prices

　C. producers can introduce new products to consumers

　D. it helps consumers discover new products

2. Consumers sometimes find it difficult to make a sensible decision when buying a particular product     because __________ .

　A. many advertisements are too difficult for them to understand

　B. they are afraid to be taken in by dishonest advertisements

　C. mass advertising offers them a range of good and cheap products

　D. they are confused by the quantity of advertisements promoting it

3. According to the passage, a toothpaste ad promising that people who use the product will make a lot of friends is an example of an ad that appeals to __________ .

　A. rational buying motives                               B. the consumer's commonsense

　C. emotional buying motives                          　D. the desire for a good product

4. The reason why companies spend enormous amounts of money on advertising is that ________ .

　A. they believe people can be influenced to buy a certain produce

  B. it takes a lot of advertising to convince people to buy a certain product

　C. most consumers are not easily influenced by emotional appeals

　D. advertising based on emotional appeals are very effective

5. The best title for this passage would be ________ .

　A. Advertising can create demand                   　B. The advantages of advertising

　C. What effective advertising can do               　D. The role of advertising in selling products

Years ago people could hardly accept the ideas of a woman's being a doctor.In order to get into medical school in 1847，Elizabeth Blackwell was asked to keep it a secret that she was a woman.This was contrary to her beliefs，and she refused to do it.After entering medical school，Elizabeth often had to summon(鼓起) all her courage to free the unkindness of teachers and classmates.By her great efforts，she was able to complete her studies.Many people came to her graduation just to have a look at a woman doctor.Doctor Blackwell soon found that most people were not as ready as to go to a woman doctor.She had to struggle to make a living.Then came the great day when she was offered a job as a doctor in a hospital.She did so well that she was asked to organize a new hospital and medical college.The United States can now be proud of thousands of women doctors.

1.How do you think Elizabeth was treated in the medical school?

A．Kindly.            B．Unfairly.　         C．Normally.　        D．Cruelly.

2.Many people came to see Elizabeth when she graduated ______.

A．because they wanted to congratulate her on being a doctor

B．because they didn't believe she would be famous in the future

C．because they wanted to find out the secret of her success

D．because they weren't sure that she could manage to finish her schooling

3.The underlined word “contrary” most probably means______.

A．against           B．familiar           C．wrong            D．similiar

4.When she was at the medical school，Blackwell ______.

A．had to pretend to be a boy student in class

B．was discouraged by the others' critical looks

C．felt sorry that she was a woman

D．made great efforts to do well in her lessons

“Can I see my baby？” the happy new mother asked. When the bundle was in her arms and she moved the fold of cloth to look upon his tiny face, she gasped. The doctor turned quickly and looked out of the tall hospital window. The baby had been born without ears.
Time proved that the baby’ s hearing was perfect. It was only his appearance that was imperfect. When he rushed home from school one day and threw himself into his mother’s arms, she sighed(叹息), knowing that his life was to be misfortunate. He cried to his mum “A boy, a big boy... called me a freak (怪人)．”
He grew up, handsome. A favorite with his fellow students, he might have been class president, but for that. He developed a gift, a talent for literature and music. “But you might communicate with other young people，” his mother blamed him, but felt a kindness in her heart.
Two years went by. One day, his father said to the son, “You’ re going to the hospital, son. Mother and I have someone who will donate the ears you need. But it’ s a secret.” The operation was a great success, and a new person appeared.
Later he married and became a lawyer. One day, he asked his father, “Who gave me the ears? Who gave me so much? I could never do enough for him or her.” “I do not believe you could，” said the father, “but the agreement was that you are not to know... not yet.”
The years kept their secret, but the day did come. He stood with his father over his mother’ s casket棺材. Slowly, tenderly, the father stretched forth a hand and raised the thick, reddish brown hair to show the mother had no outer ears.
“Mother said she was glad she never let her hair be cut，” his father whispered gently, “and nobody ever thought Mother less beautiful, did they？”
【小题1】Why did Mother gasp when she saw her newborn baby?