The rise of multinational corporations （跨国公司）, global marketing, new communications technologies, and shrinking cultural differences have led to an unparalleled increase in global public relations or PR．

　　Surprisingly, since modern PR was largely an American invention, America’s relations is being threatened by PR efforts in other countries． Ten years ago, for example, the world’s top five public relations agencies were American-owned． In 1991, only one was． The British in particular are becoming more sophisticated and creative． A recent survey found that more than half of all British companies include PR as part of their corporate （公司的） planning activities, compared to about one-third of U．S． companies． It may not be long before London replaces New York as the capital of PR．

　　Why is America lagging behind in the global PR race? First, Americans as a whole tend to be fairly provincial and take more of an interest in local affairs． Knowledge of world geography, for example, has never been strong in this country． Secondly, Americans lag behind their European and Asian counterparts （相对应的人） in knowing a second language． Less than 5 percent of Burson—Marshall’s U．S．employees know two languages． Ogilvy and Mather have about the same percentage． Conversely, some European firms have half or more of their employees fluent in a second language． Finally, people involved in PR abroad tend to keep a closer eye on international affairs． In the financial PR area, for instance, most Americans read the Wall Street Journal． Overseas, their counterparts read the Journal as well as the Financial Times of London and The Economist, publications not often read in this country．

Perhaps the PR industry might take a lesson from Ted Turner of CNN （Cable News Network）． Turner recently announced that the word “foreign” would no longer be used on CNN news broadcasts． According to Turner, global communications have made the nations of the world so interdependent that there is no longer any such thing as foreign．

1.Compared with the American PR personnel, what is/are an advantage（s） of the non-Americans involved in PR?

         A． They tend to be more internationally minded

         B． They speak more and better foreign languages．

         C． They usually pay more attention to global financial situation．

         D． Both A and B．

2.What is the immediate cause of the downfall of America’s public relations?

         A． The number of US public relations agencies had greatly decreased by 1991．

         B． Other countries have increased their efforts in public relations．

         C． On the global scale, cultural differences have significantly shrunk．

         D． The British companies are becoming especially sophisticated and creative in public relations．

3.It could be inferred that the author of the passage is______．

         A． an American                                                            B． a Briton                                                     

         C． Ted Turner                                                                D． an Asian

4.The underlined word “provincial” in paragraph 3 could possibly mean “      ”．

         A． strict in thinking                B． like people from rural areas

         C． limited in outlook             D． interested in geographical knowledge

 

She had a guilty________ about not telling the police what had actually happened.

A．consciousness B．conscience                     C．consequence           D．confusion

Roger was a thief，but he wasn't very clever. When he was in school, he stole apples or oranges from other children. Sometimes he stole pencils or books from other children. But he always got caught.
The teacher spoke to Roger's parents and they tried to stop him from stealing things, but Roger wouldn't stop. He kept stealing.
When he was older, he began to steal from stores, but he was still stupid. Once, he went into a store wearing the clothes he had stolen the day before. The still had the price tags（标签） on them, and the store manager called the police. They warned him that he would go to jail if he didn't stop stealing.
Then Roger decided to rob a bank. He planned everything. He got some gloves so that he would not leave fingerprints, and a mask so that no one would recognize him.
" But what if they recognize my voice?" he thought.
He decided to write his message on a piece of paper so that he wouldn't need to speak. He found an old envelope and wrote "give me all the money" on the back of it. He got a toy gun and went to the bank. He put on his mask and his gloves（ and showed the note to the bank clerk. The clerk gave him all the money, and Roger ran out of the bank and went home.
Ten minutes later he heard a knock on the door. It was the police. They had come to arrest him for robbing the bank.
" How did you find me so quickly?" asked Roger
" It was easy," said the police." Your address was on the envelope!"
【小题1】How old was Roger when he started stealing things?

A．10

B．40

C．70

D．22

【小题2】What is something Roger did not steal?

A．money

B．food

C．a shirt

D．a bicycle

【小题3】In this story, the underline word  "recognize"  means __________.

A．know

B．make

C．watch

D．understand

【小题4】How did the police catch Roger?

A．His friend worked in the bank.	B．The clerk knew his voice.
C．They found his picture.	D．They knew his address.

The rise of multinational corporations （跨国公司）, global marketing, new communications technologies, and shrinking cultural differences have led to an unparalleled increase in global public relations or PR．
　　Surprisingly, since modern PR was largely an American invention, America’s relations is being threatened by PR efforts in other countries． Ten years ago, for example, the world’s top five public relations agencies were American-owned． In 1991, only one was． The British in particular are becoming more sophisticated and creative． A recent survey found that more than half of all British companies include PR as part of their corporate （公司的） planning activities, compared to about one-third of U．S． companies． It may not be long before London replaces New York as the capital of PR．
　　Why is America lagging behind in the global PR race? First, Americans as a whole tend to be fairly provincial and take more of an interest in local affairs． Knowledge of world geography, for example, has never been strong in this country． Secondly, Americans lag behind their European and Asian counterparts （相对应的人） in knowing a second language． Less than 5 percent of Burson—Marshall’s U．S．employees know two languages． Ogilvy and Mather have about the same percentage． Conversely, some European firms have half or more of their employees fluent in a second language． Finally, people involved in PR abroad tend to keep a closer eye on international affairs． In the financial PR area, for instance, most Americans read the Wall Street Journal． Overseas, their counterparts read the Journal as well as the Financial Times of London and The Economist, publications not often read in this country．
Perhaps the PR industry might take a lesson from Ted Turner of CNN （Cable News Network）． Turner recently announced that the word “foreign” would no longer be used on CNN news broadcasts． According to Turner, global communications have made the nations of the world so interdependent that there is no longer any such thing as foreign．
【小题1】Compared with the American PR personnel, what is/are an advantage（s） of the non-Americans involved in PR?
A． They tend to be more internationally minded
B． They speak more and better foreign languages．
C． They usually pay more attention to global financial situation．
D． Both A and B．
【小题2】What is the immediate cause of the downfall of America’s public relations?

A．The number of US public relations agencies had greatly decreased by 1991．

B．Other countries have increased their efforts in public relations．

C．On the global scale, cultural differences have significantly shrunk．

D．The British companies are becoming especially sophisticated and creative in public relations．

【小题3】It could be inferred that the author of the passage is______．

A．an American	B．a Briton
C．Ted Turner	D．an Asian

【小题4】The underlined word “provincial” in paragraph 3 could possibly mean “     ”．

A．strict in thinking	B．like people from rural areas
C．limited in outlook	D．interested in geographical knowledge

When　he　realized　the　police　had　spotted　him，the　man＿＿the　exit　as　quickly　as　possible．

A)made　off　         B)made　for　        C)made　out　     D)made　up