The appeal of advertising to buying motives can have both negative and positive effects. Consumers may be convinced to buy a product of poor quality or high price because of an advertisement. For example, some advertisers have appealed to people’s desire for better fuel economy for their cars by advertising automotive products that improve gasoline mileage. Some of the products work. Others are worthless and a waste of consumers’ money.
Sometimes advertising is intentionally misleading. A few years ago a brand of
bread was offered to dieters (节食者) with the message that there were fewer calories in every slice. It turned out that the bread was not dietetic (适合于节食的), but just regular bread. There were fewer calories because it was sliced very thin, but there were the same number of calories in every loaf.
　　On the positive side, emotional appeals may respond to a consumer’s real concerns. Consider fire insurance. Fire insurance may be sold by appealing to fear of loss. But fear of loss is the real reason for fire insurance. The security of knowing that property is protected by insurance makes the purchase of fire insurance a worthwhile investment for most people. If consumers consider the quality of the insurance plans as well as the message in the ads, they will benefit from the advertising.
　　Each consumer must evaluate her or his own situation. Are the benefits of the product important enough to justify buying it? Advertising is intended to appeal to consumers, but it does not force them to buy the product. Consumers still control the final buying decision.
56. Advertising can persuade the consumer to buy worthless products by _________.
　 A. stressing their high quality
　 B. convincing him of their low price
　 C. maintaining a balance between quality and price
　 D. appealing to his buying motives
57. The reason why the bread advertisement is misleading is that ________.
　 A. thin slices of bread could contain more calories
　 B. the loaf was cut into regular slices
　 C. the bread was not genuine bread
　 D. the total number of calories in the loaf remained the same
58. The passage tells us that _______.
　 A. sometimes advertisements really sell what the consumer needs
　 B. advertisements occasionally force consumers into buying things they don’t need
　 C. the buying motives of consumers are controlled by advertisements
　 D. fire insurance is seldom a worthwhile investment
59. It can be inferred from the passage that a smart consumer should ________.
　 A. think carefully about the benefits described in the advertisements
　 B. guard against the deceiving nature of advertisements
　 C. be familiar with various advertising strategies
　 D. avoid buying products that have strong emotional appeal
60. The passage is mainly about ________.
　 A. how to make a wise buying decision
　 B. ways to protect the interests of the consumer
　 C. the positive and negative aspects of advertising
　 D. the function of advertisements in promoting sales

Andy was born with a developmental(发展的disorder. The two sides of his brain were not        normally together. The right side of his        could not communicate with the left.  At the age of three, it was      for him to walk, speak, and play. He could only echo (重复) back a few words, and walked        while someone held each of his hands.

Then came the     . He attended an all-day center where he       every unimaginable treatment. He struggled, sometimes in        , to get stronger. Andy hated it when his parents would       him there in the

mornings. However, they       —against all odds(逆境)—that he would grow up to live a       healthy life. They believed it for themselves, and for Andy.

It      .Today Andy is a successful 13-year-old high school student and has won the gold medal for his math competition. His _____ has been nothing short of a wonder. He receives special help with a few things, but _____ his friends in all the activities he loves. Andy overcame a lot of      to move from adversity (逆境) to victory.  

Ask yourself: “What are the seeds of       hidden in my struggles today? If I get up when I      , what will that make possible tomorrow? ”

“Overnight success” is the     of years of tenacity (坚韧)and continued       . 

Victory is possible for those who never give in to whatever bad       to them. They’ll find the path to their dream.      , they will accept adversities as universities that will foster (促进) strength, growth, and skills to attract the victory they seek.  

1.A.touched      B.used     C. mixed       D. joined

2.A.ear　　    B. body　  C. foot　　    D. shoulder

3.A. difficult   B.easy　   C. interesting　D. funny

4.A. fast　     B.strangely　C. strongly　 D. slowly

5.A.power　   B.attention　C. struggles  D. failures

6.A.watched　 B.followed　 C. received　 D. enjoyed

7.A. tears      B. smiles     C.excitement     D.disappointment

8.A.make　    B.leave　   C.forget　    D.put

9.A.doubted　 B.believed　  C.guessed　   D. imagined

10.A.lovely　　 B.rich　　   C.normal　　 D.colorful

11.A.paid off　　B.set out    C.ran out　  D.went off

12.A.story　　  B.problem   C. experience　D. progress

13.A. sees 　   B. visits　   C. invites　   D. joins

14.A.objects　   B.Enemies    C.habits 　  D.difficulties

15.A.flower　　 B.spirit　　 C.strength　　D.pride

16.A.lose　　   B. fail　　  C.fall　　    D.stop

17.A. mark　　   B.result　　 C. symbol　　D. sign

18.A.learning　  B. taking　   C.offering　　 D. refusing

19.A.related　   B. happened　 C.appealed　 D. referred

20.A.However　  B. Otherwise  C. Besides　　D. Rather

The old was sentenced　　  for 10 years but he appealed 　　 another count.

A.in the prison;over　　　　　　　　　B.in prison;to

C.at the prison;against　　　　　　　　D.in a prison;against

The appeal of advertising to buying motives can have both negative and positive effects. Consumers may be convinced to buy a product of poor quality or high price because of an advertisement. For example, some advertisers have appealed to people’s desire for better fuel economy for their cars by advertising automotive products that improve gasoline mileage. Some of the products work. Others are worthless and a waste of consumers’ money.

Sometimes advertising is intentionally misleading. A few years ago a brand of

bread was offered to dieters (节食者) with the message that there were fewer calories in every slice. It turned out that the bread was not dietetic (适合于节食的), but just regular bread. There were fewer calories because it was sliced very thin, but there were the same number of calories in every loaf.

　　On the positive side, emotional appeals may respond to a consumer’s real concerns. Consider fire insurance. Fire insurance may be sold by appealing to fear of loss. But fear of loss is the real reason for fire insurance. The security of knowing that property is protected by insurance makes the purchase of fire insurance a worthwhile investment for most people. If consumers consider the quality of the insurance plans as well as the message in the ads, they will benefit from the advertising.

　　Each consumer must evaluate her or his own situation. Are the benefits of the product important enough to justify buying it? Advertising is intended to appeal to consumers, but it does not force them to buy the product. Consumers still control the final buying decision.

56. Advertising can persuade the consumer to buy worthless products by _________.

　 A. stressing their high quality

　 B. convincing him of their low price

　 C. maintaining a balance between quality and price

　 D. appealing to his buying motives

57. The reason why the bread advertisement is misleading is that ________.

　 A. thin slices of bread could contain more calories

　 B. the loaf was cut into regular slices

　 C. the bread was not genuine bread

　 D. the total number of calories in the loaf remained the same

58. The passage tells us that _______.

　 A. sometimes advertisements really sell what the consumer needs

　 B. advertisements occasionally force consumers into buying things they don’t need

　 C. the buying motives of consumers are controlled by advertisements

　 D. fire insurance is seldom a worthwhile investment

59. It can be inferred from the passage that a smart consumer should ________.

　 A. think carefully about the benefits described in the advertisements

　 B. guard against the deceiving nature of advertisements

　 C. be familiar with various advertising strategies

　 D. avoid buying products that have strong emotional appeal

60. The passage is mainly about ________.

　 A. how to make a wise buying decision

　 B. ways to protect the interests of the consumer

　 C. the positive and negative aspects of advertising

　 D. the function of advertisements in promoting sales

It was in the past two years that Aaron Segura was always sinking at West Mesa High School in Albuquerque, New Mexico. The 16?year?old student was __1__ in golf, but his __2__ was another matter. Aaron was “just walking through the chapters hard” in courses like chemistry, his grades were low, and he was __3__ to dropping out. It was not that Aaron didn't have __4__； it simply didn't exist in his large, impersonal public high school.

Then his mother heard about Albuquerque's Charter Vocational High School(特立职业高中), a place where students __5__ plenty of one?on?one attention. Something else __6__ Aaron even more. His one strong goal was to go into __7__， and Charter Vocational had just the thing for him: an architectural CAD(computer?aided drafting) program.

Aaron __8__ the school at the beginning of his junior year. For the first time, he __9__ himself excited about learning. By the following summer, he had got a(n) __10__ as a draftsman for an architectural firm. His plan was to __11__ drafting professionally after he graduated.

If Aaron has anyone to thank for his __12__ of the fortune, it was Danny Moon, a long?time industrial arts teacher. Moon __13__ a vocational apprenticeship(学徒) program in the mid?1990s, __14__ the Albuquerque school district couldn't pay for any longer.

But two years later, in 2000, Moon's phone rang. The state had recently __15__ a charter school law, and a district official wondered if Moon might be __16__ in opening a vocational charter school. An easy __17__. With this sort of instruction, Moon knew he could __18__ students like Aaron，who might have a __19__ time in traditional high schools. He'd also be filling an increasing __20__ across New Mexico for skilled labor.

1.A.average　　　　　　　 B．excellent　　　 C．curious　　　 D．different

2．A.ability　　　　　 　 B．ideal　　　　　 C．study　　　　 D．mission

3．A.certain 　　　 　　B．close　　　　　 C．cautious 　 D．eager

4．A.ambition 　 　 B．energy　　　　　 C．courage 　　 D．experience

5．A.pay 　 　　　 B．gain　　　　　　 C．draw 　　 D．bring

6．A.appealed 　 　B．attracted　　　　　 C．employed 　 D．comforted

7．A.firm 　　　　 　B．golf　　　　　　　 C．chemistry 　 D．architecture

8．A.applied 　 B．attended　　　　　 C．qualified 　　　 D．admitted

9．A.recognized 　 B．enjoyed　　　　　　 C．found 　 D．devoted

10．A.job 　　　　 B．condition　　　　　 C．situation 　　 D．occasion

11．A.pick up 　　 B．make up　　　　　 C．take up 　 D．set up

12．A.change 　 B．progress　　　　　 C．effort 　 　　　 D．achievement

13．A.realized 　　 B．ran　　　　　　　 C．discovered 　 D．offered

14．A.since 　　 B．until　　　　　　　 C．though 　　　 D．after

15．A.passed 　 B．made　　　　　　 C．proved 　　　　 D．appeared

16．A.crazy 　　 B．fond　　　　　　 C．interested 　　 D．aware

17．A.direction 　 B．answer　　　　　 C．promise 　　 　　 D．success

18．A.create 　 B．worry　　　　　　 C．regret 　　　　 D．target

19．A.royal 　　 B．tough　　　　　 C．free 　　　 D．short

20．A.demand 　　　 B．form　　 C．order 　　　　　　 D．satisfaction