Ottawa is the capital of Canada. It is the second largest city in Ontario and the fourth largest city in the country.

The Centre Block is the main building on Parliament Hill (国会山). It is also the location of several ceremonial spaces, such as the Hall of Honor and the Memorial Chamber. The present Centre Block is the second iteration of the building，after the first was destroyed by fire in 1916，and it is one of the most recognizable buildings in Canada.

Downtown Ottawa is the commercial and economic centre of the city. Most of the buildings are office towers. While most of Ottawa’s high tech industry is based elsewhere, it has a significant presence in the downtown core. The downtown also contains a number of apartments, hotels, and the older single family homes and townhouses along its edges.

The National Gallery of Canada is one of Canada，s premier art galleries. The Gallery has a large and varied collection of paintings, drawings, sculpture and photographs. Although its focus is on Canadian art, it also holds works by some noted American and European artists.

The Rideau Canal is the oldest continuously operated canal system in North America. At the very beginning，the purpose of the Rideau Canal was military, as it was intended to provide a secure supply and communication route between Montreal and the British naval base in Kingston. It remains in use today primarily for pleasure boating, with most of its original structures remained. The locks on the system open for navigation in mid-May and close in mid-October.
【小题1】What does "iteration" probably mean in the 2nd paragraph? _____.

Ottawa is the capital of Canada. It is the second largest city in Ontario and the fourth largest city in the country.

The Centre Block is the main building on Parliament Hill (国会山). It is also the location of several ceremonial spaces, such as the Hall of Honor and the Memorial Chamber. The present Centre Block is the second iteration of the building，after the first was destroyed by fire in 1916，and it is one of the most recognizable buildings in Canada.

Downtown Ottawa is the commercial and economic centre of the city. Most of the buildings are office towers. While most of Ottawa’s high tech industry is based elsewhere, it has a significant presence in the downtown core. The downtown also contains a number of apartments, hotels, and the older single family homes and townhouses along its edges.

The National Gallery of Canada is one of Canada，s premier art galleries. The Gallery has a large and varied collection of paintings, drawings, sculpture and photographs. Although its focus is on Canadian art, it also holds works by some noted American and European artists.

The Rideau Canal is the oldest continuously operated canal system in North America. At the very beginning，the purpose of the Rideau Canal was military, as it was intended to provide a secure supply and communication route between Montreal and the British naval base in Kingston. It remains in use today primarily for pleasure boating, with most of its original structures remained. The locks on the system open for navigation in mid-May and close in mid-October.

1.What does "iteration" probably mean in the 2nd paragraph? _____.

A．Repair            B．Design            C．Copy             D．Landmark

2.In the core of Downtown Ottawa, we could see _____.

A．a large number of tall towers

B．head offices of Ottawa’ s high tech industry

C．a number of apartments and hotels

D．the older single family homes and townhouses

3.Collections in the National Gallery of Canada are mainly _____.

A．paintings and drawings                   B．sculpture and photographs

C．works by Canadian artists                  D．artwork by Americans and European

4.Which of the following is true about the Rideau Canal? _____.

A．It is the oldest canal system in North America

B．It was originally for the military purpose

C．The original structures remain never changed

D．People can only go boating from May to October

Ottawa is the capital of Canada. It is the second largest city in Ontario and the fourth largest city in the country.

The Centre Block is the main building on Parliament Hill (国会山). It is also the location of several ceremonial spaces, such as the Hall of Honor and the Memorial Chamber. The present Centre Block is the second iteration of the building，after the first was destroyed by fire in 1916，and it is one of the most recognizable buildings in Canada.

Downtown Ottawa is the commercial and economic centre of the city. Most of the buildings are office towers. While most of Ottawa’s high tech industry is based elsewhere, it has a significant presence in the downtown core. The downtown also contains a number of apartments, hotels, and the older single family homes and townhouses along its edges.

The National Gallery of Canada is one of Canada，s premier art galleries. The Gallery has a large and varied collection of paintings, drawings, sculpture and photographs. Although its focus is on Canadian art, it also holds works by some noted American and European artists.

The Rideau Canal is the oldest continuously operated canal system in North America. At the very beginning，the purpose of the Rideau Canal was military, as it was intended to provide a secure supply and communication route between Montreal and the British naval base in Kingston. It remains in use today primarily for pleasure boating, with most of its original structures remained. The locks on the system open for navigation in mid-May and close in mid-October.

56. What does "iteration" probably mean in the 2nd paragraph? _____.

A. Repair                  B. Design                     C. Copy                       D. Landmark

57. In the core of Downtown Ottawa, we could see _____.

A. a large number of tall towers               B. head offices of Ottawa’ s high tech industry

C. a number of apartments and hotels             D. the older single family homes and townhouses

58. Collections in the National Gallery of Canada are mainly _____.

A. paintings and drawings                             B. sculpture and photographs

C. works by Canadian artists                  D. artwork by Americans and European

59. Which of the following is true about the Rideau Canal? _____.

A. It is the oldest canal system in North America

B. It was originally for the military purpose

C. The original structures remain never changed

D. People can only go boating from May to October

Ottawa is the capital of Canada. It is the second largest city in Ontario and the fourth largest city in the country.

The Centre Block is the main building on Parliament Hill (国会山). It is also the location of several ceremonial spaces, such as the Hall of Honor and the Memorial Chamber. The present Centre Block is the second iteration of the building，after the first was destroyed by fire in   
1916，and it is one of the most recognizable buildings in Canada.

Downtown Ottawa is the commercial and economic centre of the city. Most of the buildings are office towers. While most of Ottawa’s high tech industry is based elsewhere, it has a significant presence in the downtown core. The downtown also contains a number of apartments, hotels, and the older single family homes and townhouses along its edges.

The National Gallery of Canada is one of Canada’s premier art galleries. The Gallery has a large and varied collection of paintings, drawings, sculpture and photographs. Although its focus is on Canadian art, it also holds works by some noted American and European artists.

The Rideau Canal is the oldest continuously operated canal system in North America. At the very beginning，the purpose of the Rideau Canal was military, as it was intended to provide a secure supply and communication route between Montreal and the British naval base in Kingston. It remains in use today primarily for pleasure boating, with most of its original structures undamaged. The locks on the system open for navigation in mid-May and close in mid-October

1. 1.

   What does "iteration" probably mean in the 2nd paragraph? _____

   1. A.
      repair
   2. B.
      copy
   3. C.
      design
   4. D.
      landmark
2. 2.

   In the core of Downtown Ottawa, we could see _____

   1. A.
      a large number of tall towers
   2. B.
      a number of apartments and hotels
   3. C.
      head offices of Ottawa’s high tech industry
   4. D.
      the older single family homes and townhouses
3. 3.

   Collections in the National Gallery of Canada are mainly _____

   1. A.
      paintings and drawings
   2. B.
      sculpture and photographs
   3. C.
      artwork by Americans and European
   4. D.
      works by Canadian artists
4. 4.

   Which of the following is true about the Rideau Canal? _____

   1. A.
      It was originally for the military purpose
   2. B.
      It is the oldest canal system in North America
   3. C.
      The original structures remain never changed
   4. D.
      People can only go boating from May to October

Sparrow is a fast-food chain with 200 restaurants. Some years ago, the group to which Sparrow belonged was taken over by another company. Although Sparrow showed no sign of declining, the chain was generally in an unhealthy state. With more and more fast-food concepts reaching the market, the Sparrow menu had to struggle for attention. And to make matters worse, its new owner had no plans to give it the funds it required.
Sparrow failed to grow for another two years. Until a new CEO, Carl Pearson, decided to build up its market share. He did a survey, which showed that consumers who already used Sparrow restaurants were extremely positive about the chain, while customers of other fast-food chains were unwilling to turn away from them. Sparrow had to develop a new promotional campaign.
Pearson faced a battle over the future of the Sparrow brand. The chain’s owner now favored rebranding Sparrow as Marcy’s restaurants. Pearson resisted, arguing for an advertising campaign designed to convince customers that visits to Sparrow restaurants were fun. Such an attempt to establish a positive relationship between a company and the general public was unusual for that time. Pearson strongly believed that numbers were the key to success, rather than customers’ speeding power. Finally, the owner accepted his idea.
The campaign itself changed the traditional advertising style of the fast-food industry. The TV ads of Sparrow focused on entertainment and featured original songs performed by a variety of stars. Instead of showing the superiority of a specific product, the intention was to put Sparrow in the hearts of potential customers.
Pearson also made other decisions which he believed would contribute to the new Sparrow image. For example, he offered to lower the rent of any restaurants which achieved a certain increase in their turnover (营业额) .
These efforts paid off, and Sparrow soon became one of the most successful fast-food chains in the regions where it operated.
【小题1】Which was one of the problems Sparrow faced before Pearson became CEO?