When you turn on the radio, you hear an advertisement. When you watch television, you hear and see an advertisement. If you turn the pages of a newspaper or magazine, again you find an advertisement. If you walk down the street, you see one advertising board after another. All day, every day, people who want to sell you something compete to catch your attention. As a result, advertisements are almost everywhere.
In the West, advertisements are the fuel that makes mass media work. Many TV stations, newspapers, magazines, radio stations are privately owned. The government does not give them money. So where does the money come from? From advertisements. Without advertisements, there would not be these private businesses.
Have you ever asked yourself what advertising is? Through the years, people have given different answers to the question. For some time it was felt that advertising was a means of “keeping your name before the public”. And some people thought that advertising was “truth well told”. Now more and more people describe it in this way: Advertising is the paid , nonpersonal, and usually persuasive description of goods, services and ideas by identified sponsors(出资者) through various media.
First, advertising is usually paid for. Various sponsors pay for the advertisements we see, read, and hear over the various media. Second, advertising is nonpersonal. It is not face to face communication. Although you may feel that a message in a certain advertisement is aimed directly at you. In reality, it is directed at large groups of people. Third, advertising is usually persuasive. Directly or indirectly it tells people to do something. All advertisements try to make people believe that the product, idea, or service advertised can do good to them. Fourth, the sponsor of the advertisement must be identified. From the advertisement, we can see if the sponsor is a company, or an organization, or an individual. Fifth, advertising reaches us through traditional and nontraditional mass media. Included in the traditional media are newspapers, magazines, radio, television, and films. Nontraditional media includes the mail, matchbox covers and billboards.
【小题1】According to the passage, who are most probably paying for the advertisements?

Have you ever seen people dance? Some dances are fast and others are slow. People’s feet always move when they dance. They keep on moving until the music stops.

People have enjoyed dancing for a very long time. This story is of a different kind of dance. It is a dance without people or music. Yet this dance is one of the oldest in the world. It is the dance of bees.

If you have ever watched bees, you know that they are very clever. They also work hard looking for food and bringing it back to their home.

The home of the bees is called a bee hive. Here hundreds even thousand of bees live. They work day and night building small walls. There they make their honey. This is the same honey that we eat.

Where does the honey come from? Bees live on food from flowers. Have you seen bees flying around a flower garden? When a bee rests on a flower, it tries to go to the centre of it. There it takes in as much food as its body can hold. Then it flies to take the food back to the hive.

At the hive, bees change flower food into honey. Then they fly away for more food.

How do the bees know where to find the best food in the sweetest flowers? One bee acts as a guide. When it discovers good flowers, it flies back to the hive and tells the others. It does this by dancing for them.

The bee dances on one side. This tells the other bees which way to go to find the flowers. But that is not all. The bee dances for some time. And the length of its dance tells the other bees how far they must fly to reach the flowers.

When the bees see the dance, they know where the flowers are. They fly away and return with more food for the hive.

Sometimes we hear the music of the bees as they fly around. But few people have ever seen them dance. Yet without that dance we might never have sweet honey to eat.

1. The writer believes that_________.

A. people dance better than bees

B. people learned dance from bees

C. bees dance more often than people

D. bees don’t like music

2. From this passage we know that the dance of bees means_______.

A. They are good at dancing

B. they want to show their beauty

C. they communicate with each other

D. they have nothing to do

3. Which of the following is true?

A. People get honey from flowers directly.

B. People draw honey from bees’ bodies.

C. People produce honey in a secret place.

D. People get honey from bees indirectly.

4. What character do bees have?

A. dance-loving           B. hard-working        C. music-loving        D. active

In the West, advertisements are the fuel that makes mass media work. Many TV stations, newspapers, magazines, radio stations are privately owned. The government does not give them money. So where does the money come from? From advertisements. Without advertisements, there would not be these private businesses.

Have you ever asked yourself what advertising is? Through the years, people have given different answers to the question. For some time it was felt that advertising was a means of “Keeping your name before the public”. And some people thought that advertising was “truth well told”. Now more and more people consider it in this way: Advertising is the paid, non-personal, and usually persuasive presentation of goods, services and ideas by some certain sponsors (发起人) through various media.

First, advertising is usually paid for. Various sponsors pay for the advertisements we see, read, and hear over the various media. Second, advertising is non-personal. It is not face-to-face communi­cation. Although you may feel that a message in a certain advertisement is aimed directly at you, in reality, it is directed at large groups of people. Third, advertising is usually persuasive. Directly or indirectly it asks people to do something. All advertisements try to make people believe that the product, idea, or service advertised can benefit them. Fourth, the sponsors of the advertisement must show their names. From the advertisement, we can see if the sponsor is a company, or a single person. Fifth, advertising reaches us through old and modern mass media. Included in the old media are newspapers. magazines, radio, television, and films. Modern media include emails, matchbox covers, and boards on top of buildings.

1.The existence of the privately owned mass media depends on the support of_________.

    A. the government                            B. advertisements

    C. their owners’ families                     D. the TV stations

2.The passage seems to say that different ideas of advertising are given due to __________.

    A. the subject of the advertisements    B. the change of time

    C. people's age difference              D. peoples’ different opinions

3.Which of the following is considered modern mass media?

    A. Emails.     B.   Newspapers        C. Magazines.         D. Films.

4. According to the passage, which of the following statements about advertisements is NOT true?

A. The sponsors are always mentioned.   

B. Advertising is meant for large groups of people.

C. There is the description of things advertised

D. Advertising must be honest and humorous

Have you ever seen people dance? Some dances are fast and others are slow. People’s feet always move when they dance. They keep on moving until the music stops.
People have enjoyed dancing for a very long time. This story is of a different kind of dance. It is a dance without people or music. Yet this dance is one of the oldest in the world. It is the dance of bees.
If you have ever watched bees, you know that they are very clever. They also work hard looking for food and bringing it back to their home.
The home of the bees is called a bee hive. Here hundreds even thousand of bees live. They work day and night building small walls. There they make their honey. This is the same honey that we eat.
Where does the honey come from? Bees live on food from flowers. Have you seen bees flying around a flower garden? When a bee rests on a flower, it tries to go to the centre of it. There it takes in as much food as its body can hold. Then it flies to take the food back to the hive.
At the hive, bees change flower food into honey. Then they fly away for more food.
How do the bees know where to find the best food in the sweetest flowers? One bee acts as a guide. When it discovers good flowers, it flies back to the hive and tells the others. It does this by dancing for them.
The bee dances on one side. This tells the other bees which way to go to find the flowers. But that is not all. The bee dances for some time. And the length of its dance tells the other bees how far they must fly to reach the flowers.
When the bees see the dance, they know where the flowers are. They fly away and return with more food for the hive.
Sometimes we hear the music of the bees as they fly around. But few people have ever seen them dance. Yet without that dance we might never have sweet honey to eat.
1. The writer believes that_________.
A. people dance better than bees
B. people learned dance from bees
C. bees dance more often than people
D. bees don’t like music
2. From this passage we know that the dance of bees means_______.
A. They are good at dancing
B. they want to show their beauty
C. they communicate with each other
D. they have nothing to do
3. Which of the following is true?
A. People get honey from flowers directly.
B. People draw honey from bees’ bodies.
C. People produce honey in a secret place.
D. People get honey from bees indirectly.
4. What character do bees have?
A. dance-loving           B. hard-working        C. music-loving        D. active

C
8:30 PM
Outlook
Outlook is back with a new series of reports to keep you up date with all that’s new in the world of entertainment. Stories go all the way from the technical to the romantic from stage to screen. There will be reports of the stars of the moment, the stars of the future and the stars of the past. The director with his new film, the designer with the latest fashion, and the musician with the popular song are part of the new Outlook. The program is introduced by Fran Levine.
9:00 PM
Discovery
When a 10-year-old boy gets a first class degree in mathematics or an 8-year-old plays chess like a future grand master, they are considered as geniuses. Where does the quality of genius come from? Is it all in the genes（基因）or can any child be turned into a genius in the future, what should they do? In this 30-minute film, Barry Johnson, the professor at School of Medicine, New York University will help you discover the answer.
10:00 PM
Science/ Health
Is it possible to beat high blood pressure without drugs? The answer is “yes”, according to the researchers at Johns Hopkins and three other medical centers. After a study of 800 persons with high blood pressure, they found that after 6 months, these devoted to weigh loss-exercise and eating a low-salt, low-fat food lost about 13 pounds and became fitter. Plus 35% of them dropped into the “normal” category(范畴). This week, Dr. Alan Duckworth will tell you how these people reduce their blood to a level similar to what’s achieved with Hypertension drugs.
64. The main purpose of writing these three texts is _____
A. to invite people to see films 
B. to invite people to topic discussions
C. to attract more students to attend lectures
D. to attract more people to watch TV programs
65. Who will be most probably interested in Discovery?
A. Parents who to send their children to school of medicine.
B. Children who are good at mathematics.
C. Parents who want their child to become another Albert Einstein.
D. Children who are interested in playing chess.
66. According to the third text, which of the following has almost the same effect as hypertension drugs?
A. Exercise plus a healthy diet.                      B. Loss of thirteen pounds in weight.
C. Six months of exercise without drugs.         D. Low-salt and low-fat food.