To understand the marketing concept, it is only necessary to understand the difference between marketing and selling．Not too many years ago, most industries concentrated primarily on the efficient production of goods, and then relied on "persuasive salesmanship" to move as much of these goods as possible．Such production and selling focuses on the needs of the seller to produce goods and then convert them into money.

Marketing, on the other hand, focuses on the wants of consumers．It begins with first analyzing the preferences and demands of consumers and then producing goods that will satisfy them．This eye - on - the - consumer approach is known as the marketing concept, which simply means that instead of trying to sell whatever is easiest to produce or buy for resale, the makers and dealers first endeavor to find out what the consumer wants to buy and then go about making it available for purchase.

This concept（理念） does not imply that business is benevolent（慈善的） or that consumer satisfaction is given priority over profit in a company．There are always two sides to every business transaction -- the firm and the customer -- and each must be satisfied before trade occurs．Successful merchants and producers, however, recognize that the surest route to profit is through understanding and meeting to customers．A striking example of the importance of meeting to the consumer presented itself in mid - 1985, when Coca Cola changed the flavor of its drink．The non - acceptance of the new flavor by a significant part of the public brought about a prompt（果断的） restoration（恢复） of the Classic Coke, which was then marketed alongside new．King Customer ruled!

1.The marketing concept discussed in the passage is, in fact, __________.

       A．the practice of turning goods into money

       B．making goods available for purchase

       C．the customer- centered approach

       D．a form of persuasive salesmanship

2.What was the main concern of industrialists before the marketing concept was widely accepted?

       A．The needs of the market．             B．The efficiency of production.

       C．The satisfaction of the user．           D．The preferences of the dealer.

3.According to the passage, the underlined part "to move as much of these goods as possible" （Para．1） means _________.

     A．to sell the largest possible amount of goods

       B．to transport goods as efficiently as possible

       C．to dispose of these goods in large quantities

       D．to redesign these goods for large - scale production[来源:学_科_网Z_X_X_K]

4.What does the restoration of the Classic Coke best illustrate?

       A．Traditional goods have a stronger appeal to the majority of people.

       B．It takes time for a new product to be accepted by the public.

       C．Consumers with conservative tastes are often difficult to please.

         D．Products must be designed to suit the taste of the consumer.

 

I’ve been writing for most of my life. The book Writing Without Teachers introduced me to one distinction(区别)and one practice that has helped my writing processes tremendously. The distinction is between the creative mind and the critical mind. While you need to employ both to get to a finished result, they cannot work in parallel no matter how much we might like to think so.

Trying to criticize writing on the fly is possibly the single greatest barrier to writing that most of us encounter. If you are listening to that 5th grade English teacher correct your grammar while you are trying to capture a fleeting (稍纵即逝的) thought, the thought will die. If you capture the fleeting thought and simply share it with the world in raw form, no one is likely to understand. You must learn to create first and then criticize if you want to make writing the tool for thinking that it is.

The practice that can help you past your learned bad habits of trying to edit as you write is what Elbow calls “free writing.” In free writing, the objective is to get words down on paper non-stop, usually for 15-20 minutes. No stopping, no going back, no criticizing. The goal is to get the words flowing. As the words begin to flow, the ideas will come from the shadows and let themselves be captured on your notepad or your screen.

Now you have raw materials that you can begin to work with using the critical mind that you’ve persuaded to sit on the side and watch quietly. Most likely, you will believe that this will take more time than you actually have and you will end up staring blankly at the pages as the deadline draws near.

Instead of staring at a blank start filling it with words no matter how bad. Halfway through your available time, stop and rework your raw writing into something closer to finished product. Move back and forth until you run out of time and the final result will most likely be far better than your current practices.

1.When the author says the creative mind and the critical mind “cannot work in parallel” in the writing process, he means                .

A. one cannot use them at the same time             B. they cannot be regarded as equally important

C. they are in constant conflict with each other        D. no one can be both creative and critical

2.What prevents people from writing on is                .

A. putting their ideas in raw form                  B. ignoring grammatical soundness

C. attempting to edit as they write                     D. trying to capture fleeting thoughts

3.What is the chief objective of the first stage of writing?

A. To organize one’s thoughts logically.            B. To get one’s ideas down.

C. To choose an appropriate topic.                  D. To collect raw materials.

4.One common concern of writers about “free writing” is that                .

A. it overstresses the role of the creative mind        B. it does not help them to think clearly

C. it may bring about too much criticism                D. it takes too much time to edit afterwards

5.In what way does the critical mind help the writer in the writing process?

A. It allows him to sit on the side and observe.        B. It helps him to come up with new ideas.

C. It saves the writing time available to him.          D. It improves his writing into better shape.

 

With rising temperatures there’s concern for some freshwater fish. If the water gets too warm , then it can change their living activities .For some species in UK the river water needs to stay below 20℃. The problem is as the climate gets warmer so do the streams and rivers .The problem is particularly of concern for the smaller streams and rivers which respond to air temperature changes much more than the deeper and larger rivers .

The method to keep the temperatures of rivers down could be as simple as planting woodlands along the river course .Research has shown that trees cover lowland streams can keep water temperatures 5 ℃ lower than streams running through treeless environments .That 5 ℃  can make the difference between the water temperature being habitable for fish or being too warm for their living .

While it looks like a good method to a problem , there are things that need to be considered . We need to remember that trees are not the favorite habitat of all animals . Some of the habitats need open countryside . Trees can also bring their own problems .A nutrient  poor stream has its own life . Plant trees alongside it and leaves fall in the stream. Falling leaves can change the nutritional makeup of the stream , which will affect the stream and local species of the stream . You have to be careful with this type of management, but his method does offer a real chance to help freshwater living things against climate changes and increasing temperatures.

1.It can be inferred from the text that some freshwater fish ______.

A．have to live in the small streams and rivers

B．never need to change their living activities

C．are threatened by increasing temperature s

D．are becoming rare and expensive in the UK.

2.An easy method to protect freshwater fish is to ________ .

A．develop more different fish species

B．explore lots of fish protection areas

C．make streams run into the deeper rivers

D．plant trees around the streams and rivers

3.Which of the following statements is TRUE about the method ?

A．It brings problems if the water grows warmer

B．It needs little management .

C．It has its advantages and disadvantages

D．It is green but costs a great deal of money

4.What’s the main purpose of the text ?

A．To help people know more about freshwater fish

B．To introduce a method to protect freshwater fish

C．To explain why freshwater fish lost their habitat

D．To show how the weather affects freshwater fish .

 

第三部分：阅读理解（共20小题；每小题2分，满分40分）

阅读下列短文，从每题所给的四个选项（A、B、C和D）中，选出最佳选项，并在答题

卡上将该项涂黑。

The 2009 outbreak of HINI is a new kind of influenza virus, commonly referred to as “swine flu”. It is thought to be a break of four known kinds of influenza. A virus subtype H1N1: one endedmic(流行病) in humans, one endemic in birds, and two endemic in pigs (swine). The source of the outbreak in humans is still unknown, but cases were first discovered in the U.S. and soon after in Mexico.

According to the U.S. Centers for Disease Control and Prevention(CDC)，it is not yet clear how serious this new virus actually is compared with other influenza viruses, although on May 26 they stated that new cases in the U.S. have probably reached the hightest point, and most cases have so far been mild relative to “seasonal flus”. But because this is a new virus, most people will not have immunity(免疫性) to it, and illness may eventually become more severe and widspread. The H1N1 flu mainly spreads in the same way that regular “seasonal influenza” spreads through the air from coughs and sneezes or touching those infected. It cannot be transmitted from eating cooked pork or by being in close contact with pigs.

As yet there is no vaccine(疫苗) available to prevent infection although companies are in the planning stages for having one available later this year. But there is concern that the virus could vary again over the coming months, leading to a new and potentially more dangerous flu outbreak later in the year, and a vaccine that will be less effective in preventing its spread.

As of May 27, the virus had spread to more than 50 countries; however, over 80% of reported deaths have taken place in Mexico. According to the CDC, the fact that the flu’s infection activity is now monitored more closely may help explain why more flu cases than normal are being recorded in Mexico, the United States and other countries.    

1. The 2009 outbreak of H1N1 is thought to      .

A.be concerned with four endmics                                             

B.have come from the virus from pigs

C.occur because of unknown virus in Mexico

D.be caused because of people without immunity

2.According to the U.S. Centers for Disease Control and Prevention, ______.

A.most people won’t be infected with the flu                                           

B.the H1N1 will not be too mild to cause many deaths in the world

C.the present situation allows of no optimist

D.H1N1 can be transmitted by touching pigs                             

3.To make people worried more is that      .

A.no effective vaccine can prevent the virus from spreading

B.the virus will mutate in the following months

C.a seasonal influenza will break out

D.the newly-developed vaccine will lose effectiveness

4.From the passage we can learn that      .

A.every country is watching closely the spreading of the H1N1                        

B.more than one-fourth of the deaths from the H1N1 are in Mexico                          

C.only the United States and Mexico recorded the cased of influenza                                                                     

D.effective medicine has been produced to cure the H1N1         

 

One silly question I simply can’t stand is “How do you feel?” Usually the question is asked of a man in action — a man on the go, walking along the street, or busily working at his desk. So what do you expect him to say? He’ll probably say, “Fine, I’m all right,” but “you’ve put a bug in his ear” — maybe now he’s not sure. If you’re a good friend, you may have seen something in his face, or his walk, that he overlooked that morning. It starts him worrying a little. First thing you know, he looks in a mirror to see if everything is all right, while you go merrily on your way asking someone else, “How do you feel?”

Every question has its time and place. It’s perfectly acceptable, for instance, to asked “How do you feel?” if you’re visiting a close friend in the hospital. But if the fellow is walking on both legs, hurrying to catch a train, or sitting at his desk working, it’s no time to ask him that silly question.

When George Bernard Shaw, the famous writer of plays, was in his eighties, someone asked him, “How do you feel?” Shaw put him in his place. “When you reach my age,” Shaw said, “either you feel all right or you’re dead.”

26. The passage tells us that some greetings such as “How do you feel?” __________.

A. show one’s consideration for others     

B. are a good way to make friends

C. are proper to ask a man in action       

D. generally make one feel uneasy

27. The question “How do you feel?” seems to be correct and suitable when asked of _________________________.

A. a man working at his work                 B. a person having lost a close friend

C. a stranger who looks somewhat worried   D. a friend who is ill

28. The writer seems to feel that a busy man should _________________.

A. be praised for his efforts             

B. never be asked any questions

C. not be troubled                    

D. be discouraged from working so hard

29. “You’ve put a bug in his ear” means that you’ve _________________.

A. made him laugh merrily              

B. given him some kind of warning

C. shown much concern for him          

D. played a joke on him

30. George Bernard Shaw’s reply in the passage shows his __________.

A. cleverness         B. cheerfulness              C. power and skills        D. politeness