题目列表(包括答案和解析)
The total on advertising spent on the Chinese mainland last year rose by 25 per cent over 2003, a survey shows.
Expense reached US$23 3 billion, including television and print media, the survey/vas released by CTR Market Re-search on February 23, 2005.
The cosmetics and toiletries化妆品) sector was ranked No.1 in spending with US＄4.8 billion, an increase of 34 percent.
Advertising can be seen as the "weather glass" of the overall development of the country's economy, said Tian Tao, deputy general manager of CTR..
"The results of the survey reflect strong economic development in the country," Tian said.
"One of the most interesting-findings from the survey is that local and foreign mobile phone manufacturers reacted quite differently in terms of advertising spending," Tian said.
Most local mobile phone manufacturers had decreasing advertising expense while the foreign ones saw significant growth, Tian said.
Researchers also found that advertising on so called functional drink categories(种类) increased while milk makers decreased after a clear increase in advertising spending in 2003.
The survey also includes figures from Hong Kong and Taiwan, advertising expense in Hong Kong reached US $ 4.8 billion, an increase of roughly 15 per Cent from the previous year. Taiwan advertising spending reached US $15 billion, up roughly 27 per cent from the previous year.
In Hong Kong, the top three advertising categories were household and toiletries~ banking and investment services, and cosmetics.
In Taiwan, the top three advertising categories were real estate(房地产) , automobile and financial institutions.
The first largest advertising spending on the Chinese mainland in the year 2004 was .
A. real estate B. household
C. the cosmetics and toiletries D. automobile
Advertising can be seen as the "weather glass" of the overall development of the country's economy because the rise of the advertising spending reflects strong __.
A. agricultural development in the country
B. trade development in the country
C. industrial development in the country
D. economic development in the country
According to the passage, the advertising expense on __ dropped in the year 2004.
A. most foreign mobile phones
B. most local mobile phones
C. so-called functional drink categories
D. banking and investment services
According to the passage, the growth. rate on advertising spending of __ is the fastest.
A. the Chinese mainland B. Hong Kong C. Taiwan D. Macao
If you have a chance to go to Finland, you will probably be surprised to find how “foolish” the Finnish people are.
Take the taxi drivers for example. Taxis in Finland are mostly high-class Benz with a fare of two US dollars a kilometer. You can go anywhere in one, tell the driver to drop you at any place, say that you have some business to attend to, and then walk off without paying your fare. The driver would not show the least sign of anxiety.
The dining rooms in all big hotels not only serve their guests, but also serve outside diners. Hotel guests have their meals free, so they naturally go to the free dining rooms to have their meals. The most they would do to show their good faith is to wave their registration（登记）card to the waiter. With such a loose check, you can easily use any old registration card to take a couple of friends to dine free of charge.
The Finnish workers are paid by the hour. They are very much on their own as soon as they have agreed with the boss on the rate. From then on they just say how many hours they have worked and they will be paid accordingly.
With so many loopholes （漏洞） in everyday life, surely Finland must be a heaven to those who love to take “petty advantages”. But the strange thing is, all the taxi passengers would always come back to pay their fare after they have attended to their business; not a single outsider has ever been found in the free hotel dining rooms. And workers always give an honest account of the exact hours they put in. As the Finns always act on good faith in everything they do, living in such a society has turned everyone into a real “gentleman”.
1. The underlined words in this passage means to “______”.
A. be ready to help others B. make good use of one’s friends
C. be a little ahead of others D. gain something at other’s expense
2. Which of the following is NOT true according to the passage?
A. While taking a taxi in Finland, you can get off without first paying your fare.
B. In a big hotel in Finland, you can enjoy free meals if you’re living in the hotel.
C. The bosses in Finland pay the employees according to registration of their working hours.
D. The workers are always honest with their working hours.
3.We can learn from the passage that ______.
A. the Finnish society is of very high moral （道德） level
B. there are many loopholes in everyday life in Finland
C. in Finland, most taxi drivers will not charge you anything
D. everyone in Finland is like a gentleman, for they have faith in themselves
4.Which of the following is the best title of the passage ?
A. Life in Finland B. A Society with “Foolish” People
C. What a Life D. Honest accounts of the Finns
Americans are proud of their variety and individuality, yet they love and respect few things more than a uniform, whether it is the uniform of an elevator operator or the uniform of a five-star general．Why are uniforms so popular in the United States?
Among the arguments for uniforms, one of the first is that in the eyes of most people they look more professional than civilian（百姓的）clothes．People have become conditioned to expect superior quality from a man who wears a uniform．The television repairman who wears uniform tends to inspire more trust than one who appears in civilian clothes．Faith in the skill of a garage mechanic is increased by a uniform．What easier way is there for a nurse, a policeman, a barber, or a waiter to lose professional identity（身份）than to step out of uniform?
Uniforms also have many practical benefits．They save on other clothes．They save on laundry bills．They are tax-deductible（可减税的）．They are often more comfortable and more durable than civilian clothes.
Primary among the arguments against uniforms is their lack of variety and the consequent loss of individuality experienced by people who must wear them．Though there are many types of uniforms, the wearer of any particular type is generally stuck with it, without change, until retirement．When people look alike, they tend to think, speak, and act similarly, on the job at least.
Uniforms also give rise to some practical problems．Though they are long-lasting, often their initial expense is greater than the cost of civilian clothes．Some uniforms are also expensive to maintain, requiring professional dry cleaning rather than the home laundering possible with many types of civilian clothes.
It is surprising that Americans who worship variety and individuality _______.
A．still judge a man by his clothes
B．hold the uniform in such high regard
C．enjoy having a professional identity
D．will respect an elevator operator as much as a general in uniform
People are accustomed to think that a man in uniform _______.
A．suggests quality work
B．discards his social identity
C．appears to be more practical
D．looks superior to a person in civilian clothes
The chief function of a uniform is to _______.
A．provide practical benefits to the wearer
B．make the wearer catch the public eye
C．inspire the wearer’s confidence in himself
D．provide the wearer with a professional identity
The best title for this passage would be _______.
A．Uniforms and Society
B．The Importance of Wearing a Uniform
C．Practical Benefits of Wearing a Uniform
D．Advantages and Disadvantages of Uniforms
A few months ago, it wasn't unusual for 47-year-old Carla Toebe to spend 15 hours per day online. She'd wake up early, turn on her laptop and chat on Internet dating sites and instant-messaging programs – leaving her bed for only brief breaks. Her household bills piled up, along with the dishes and dirty laundry, but it took constant complaints from her four daughters before she realized she had a problem.
"I was starting to feel like my whole world was falling apart – kind of slipping into a depression," said Carla. "I knew that if I didn't get off the dating sites, I'd just keep going," detaching (使脱离) herself further from the outside world.
Toebe's conclusion: She felt like she was "addicted" to the Internet. She's not alone.
Concern about excessive Internet use isn't new. As far back as 1995, articles in medical journals and the establishment of a Pennsylvania treatment center for overusers aroused interest in the subject. But as reliance on the Web grows, there are signs that the question is getting more serious attention: Last month, a study published in CNS Spectrums claimed to be the first large-scale look at Internet overuse. The American Psychiatric Association may also consider listing Internet addiction in the next edition. And scores of online discussion boards have popped up, on which people discuss negative experiences tied to too much time on the Web.
The new CNS Spectrums study was based on results of a nationwide telephone survey of more than 2,500 adults. Like the latest survey, this one was conducted by Stanford University researchers. About 6% of respondents reported that "their relationships suffered because of excessive Internet use." About 9% attempted to conceal "nonessential Internet use," and nearly 4% reported feeling " still occupied by the Internet when offline."
"The Internet problem is still in its early stage," said Maressa Orzack, a Harvard University professor. No single online activity is to blame for excessive use, he said. "They're online in chat rooms, checking e-mail, or writing blogs. The problem is not limited to porn (色情) or gambling websites.”
“Excessive Internet use should be defined not by the number of hours spent online but in terms of losses.”said Maressa Orzack. "If it's a loss where you're not getting to work, and family relationships are breaking down as a result, then it's too much."
Since the early 1990s, several clinics have been established in the U. S. to treat heavy Internet users. They include the Center for Internet Addiction Recovery and the Center for Internet Behavior.
The website for Orzack's center lists the following among the psychological symptoms of computer addiction:
● Having a sense of happin
ess or excitement while at the computer.
● Longing for more and more time at the computer.
● Neglect of family and friends.
● Feeling empty, depremssed or irritable when not at the computer.
● Lying to employers and family about activities.
● Inability to stop the activity.
● Problems with school or job.
Physical symptoms listed include dry eyes, backaches, skipping meals, poor personal hygiene (卫生) and sleep disturbances.
“People who struggle with Internet overuse maybe depressed or have other mood disorders.” Orzack said. When she discusses Internet habits with her patients, they often report that being online offers a "sense of belonging, and escape, excitement and fun," she said. “Some people say relief…because they find themselves so relaxed.”
Some parts of the Internet seem to draw people in more than others. Internet gamers spend countless hours competing in games against people from all over the world. One such game, called World of Warcraft, is cited on many sites by posters complaining of a "gaming addiction."
Andrew Heidrich, an education network administrator from Sacramento, plays World of Warcraft for about two to four hours every other night, but that's nothing compared with the 40 to 60 hours a week he spent playing online games when he was in college. He cut back only after a full-scale family intervention (干预), in which relatives told him he'd gained weight.
“There's this whole culture of competition that sucks people in with online gaming, ”said Heidrich, now a father of two. People do it at the expense of everything that was a constant in their lives." Heidrich now visits websites that discuss gaming addiction regularly “to remind myself to keep my love for online games in check”.
Toebe also regularly visits a site where posters discuss Internet overuse. In August, when she first realized she had a problem, she posted a message on a Yahoo Internet addiction group with the subject line:“I have an Internet Addiction.”
“I'm self-employed and need the Internet for my work, but I'm failing to accomplish my work, to take care of my home, to give attention to my children,”she wrote in a message sent to the group. “I have no money or insurance to get professional help; I can't even pay my loan and face losing everything.”
Since then, Toebe said, she has kept her promise to herself to cut back on her Internet use. "I have a boyfriend now, and I'm not interested in online dating," she said by phone last week. "It's a lot better now."
【小题1】 What eventually made Carla Toebe realize she was spending too much time on the Internet?
| A．Her daughter's repeated complaints. |
| B．Tiredness resulting from lack of sleep. |
| C．The poorly managed state of her house. |
| D．The high financial costs adding up. |
| A．A study claimed to be the first large-scale look at Internet overuse. |
| B．The American Psychiatric Association plans to list Internet addiction in its edition. |
| C．There are heated discussions about negative experiences over internet overuse. |
| D．There is a growing concern towards internet addiction. |
| A．it seriously affected family relationships |
| B．one visited porn websites frequently |
| C．too much time was spent in chat rooms |
| D．people got involved in online gambling |
| A．discouraged | B．pressured | C．depressed | D．puzzled |
| A．improve his online gaming skills |
| B．control his desire for online gaming |
| C．show how good he is at online gaming |
| D．exchange online gaming experience |
| A．Humorous | B．Ironic | C．Objective | D．Casual |
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