The rise of multinational corporations （跨国公司）, global marketing, new communications technologies, and shrinking cultural differences have led to an unparalleled increase in global public relations or PR．
　　Surprisingly, since modern PR was largely an American invention, America’s relations is being threatened by PR efforts in other countries. Ten years ago, for example, the world’s top five public relations agencies were American-owned． In 1991, only one was． The British in particular are becoming more sophisticated and creative． A recent survey found that more than half of all British companies include PR as part of their corporate （公司的） planning activities, compared to about one-third of U.S. companies．It may not be long before London replaces New York as the capital of PR．
　　Why is America lagging behind in the global PR race? Firstly, Americans as a whole tend to be fairly provincial and take more of an interest in local affairs． Knowledge of world geography, for example, has never been strong in this country． Secondly, Americans lag behind their European and Asian counterparts （相对应的人） in knowing a second language． Less than 5 percent of Burson—Marshall’s U．S．employees know two languages． Ogilvy and Mather have about the same percentage． Conversely, some European firms have half or more of their employees fluent in a second language． Finally, people involved in PR abroad tend to keep a closer eye on international affairs． In the financial PR area, for instance, most Americans read the Wall Street Journal． Overseas, their counterparts read the Journal as well as the Financial Times of London and The Economist, publications not often read in this country．
Perhaps the PR industry might take a lesson from Ted Turner of CNN （Cable News Network）． Turner recently announced that the word “foreign” would no longer be used on CNN news
broadcasts. According to Turner, global communications have made the nations of the world so interdependent that there is no longer any such thing as foreign．
【小题1】Compared with the American PR personnel, what is/are an advantage (s) of the non-Americans involved in PR?
A． They tend to be more internationally minded
B． They speak more and better foreign languages．
C． They usually pay more attention to global financial situation．
D． Both A and B．
【小题2】What is the immediate cause of the downfall of America’s public relations?

The rise of multinational corporations （跨国公司）, global marketing, new communications technologies, and shrinking cultural differences have led to an unparalleled increase in global public relations or PR．
　　Surprisingly, since modern PR was largely an American invention, America’s relations is being threatened by PR efforts in other countries． Ten years ago, for example, the world’s top five public relations agencies were American-owned． In 1991, only one was． The British in particular are becoming more sophisticated and creative． A recent survey found that more than half of all British companies include PR as part of their corporate （公司的） planning activities, compared to about one-third of U．S． companies． It may not be long before London replaces New York as the capital of PR．
　　Why is America lagging behind in the global PR race? First, Americans as a whole tend to be fairly provincial and take more of an interest in local affairs． Knowledge of world geography, for example, has never been strong in this country． Secondly, Americans lag behind their European and Asian counterparts （相对应的人） in knowing a second language． Less than 5 percent of Burson—Marshall’s U．S．employees know two languages． Ogilvy and Mather have about the same percentage． Conversely, some European firms have half or more of their employees fluent in a second language． Finally, people involved in PR abroad tend to keep a closer eye on international affairs． In the financial PR area, for instance, most Americans read the Wall Street Journal． Overseas, their counterparts read the Journal as well as the Financial Times of London and The Economist, publications not often read in this country．
Perhaps the PR industry might take a lesson from Ted Turner of CNN （Cable News Network）． Turner recently announced that the word “foreign” would no longer be used on CNN news broadcasts． According to Turner, global communications have made the nations of the world so interdependent that there is no longer any such thing as foreign．
【小题1】Compared with the American PR personnel, what is/are an advantage（s） of the non-Americans involved in PR?
A． They tend to be more internationally minded
B． They speak more and better foreign languages．
C． They usually pay more attention to global financial situation．
D． Both A and B．
【小题2】What is the immediate cause of the downfall of America’s public relations?

The rise of multinational corporations （跨国公司）, global marketing, new communications technologies, and shrinking cultural differences have led to an unparalleled increase in global public relations or PR．

　　Surprisingly, since modern PR was largely an American invention, America’s relations is being threatened by PR efforts in other countries. Ten years ago, for example, the world’s top five public relations agencies were American-owned． In 1991, only one was． The British in particular are becoming more sophisticated and creative． A recent survey found that more than half of all British companies include PR as part of their corporate （公司的） planning activities, compared to about one-third of U.S. companies．It may not be long before London replaces New York as the capital of PR．

　　Why is America lagging behind in the global PR race? Firstly, Americans as a whole tend to be fairly provincial and take more of an interest in local affairs． Knowledge of world geography, for example, has never been strong in this country． Secondly, Americans lag behind their European and Asian counterparts （相对应的人） in knowing a second language． Less than 5 percent of Burson—Marshall’s U．S．employees know two languages． Ogilvy and Mather have about the same percentage． Conversely, some European firms have half or more of their employees fluent in a second language． Finally, people involved in PR abroad tend to keep a closer eye on international affairs． In the financial PR area, for instance, most Americans read the Wall Street Journal． Overseas, their counterparts read the Journal as well as the Financial Times of London and The Economist, publications not often read in this country．

Perhaps the PR industry might take a lesson from Ted Turner of CNN （Cable News Network）． Turner recently announced that the word “foreign” would no longer be used on CNN news

broadcasts. According to Turner, global communications have made the nations of the world so interdependent that there is no longer any such thing as foreign．

1.Compared with the American PR personnel, what is/are an advantage (s) of the non-Americans involved in PR?

A． They tend to be more internationally minded

B． They speak more and better foreign languages．

C． They usually pay more attention to global financial situation．

D． Both A and B．

2.What is the immediate cause of the downfall of America’s public relations?

A．The number of US public relations agencies had greatly decreased by 1991．

B．Other countries have increased their efforts in public relations．

C．On the global scale, cultural differences have significantly shrunk．

D．The British companies are becoming especially sophisticated and creative in public relations．

3.It could be inferred that the author of the passage is______．

A．an American       B．a Briton           C．Ted Turner         D．an Asian

4.The underlined word “provincial” in paragraph 3 could possibly mean “      ”．

A．strict in thinking                        B．like people from rural areas

C．limited in outlook                       D．interested in geographical knowledge

The rise of multinational corporations （跨国公司）, global marketing, new communications technologies, and shrinking cultural differences have led to an unparalleled increase in global public relations or PR．

　　Surprisingly, since modern PR was largely an American invention, America’s relations is being threatened by PR efforts in other countries． Ten years ago, for example, the world’s top five public relations agencies were American-owned． In 1991, only one was． The British in particular are becoming more sophisticated and creative． A recent survey found that more than half of all British companies include PR as part of their corporate （公司的） planning activities, compared to about one-third of U．S． companies． It may not be long before London replaces New York as the capital of PR．

　　Why is America lagging behind in the global PR race? First, Americans as a whole tend to be fairly provincial and take more of an interest in local affairs． Knowledge of world geography, for example, has never been strong in this country． Secondly, Americans lag behind their European and Asian counterparts （相对应的人） in knowing a second language． Less than 5 percent of Burson—Marshall’s U．S．employees know two languages． Ogilvy and Mather have about the same percentage． Conversely, some European firms have half or more of their employees fluent in a second language． Finally, people involved in PR abroad tend to keep a closer eye on international affairs． In the financial PR area, for instance, most Americans read the Wall Street Journal． Overseas, their counterparts read the Journal as well as the Financial Times of London and The Economist, publications not often read in this country．

Perhaps the PR industry might take a lesson from Ted Turner of CNN （Cable News Network）． Turner recently announced that the word “foreign” would no longer be used on CNN news broadcasts． According to Turner, global communications have made the nations of the world so interdependent that there is no longer any such thing as foreign．

1.Compared with the American PR personnel, what is/are an advantage（s） of the non-Americans involved in PR?

         A． They tend to be more internationally minded

         B． They speak more and better foreign languages．

         C． They usually pay more attention to global financial situation．

         D． Both A and B．

2.What is the immediate cause of the downfall of America’s public relations?

         A． The number of US public relations agencies had greatly decreased by 1991．

         B． Other countries have increased their efforts in public relations．

         C． On the global scale, cultural differences have significantly shrunk．

         D． The British companies are becoming especially sophisticated and creative in public relations．

3.It could be inferred that the author of the passage is______．

         A． an American                                                            B． a Briton                                                     

         C． Ted Turner                                                                D． an Asian

4.The underlined word “provincial” in paragraph 3 could possibly mean “      ”．

         A． strict in thinking                B． like people from rural areas

         C． limited in outlook             D． interested in geographical knowledge

Toddler Teacher
About the Job
November 16, 2011
TITLE: Toddler Teacher
LOCATION: Sinton & Falfurrias, TX . 
REQUIREMENTS: Must have an Associate's or Bachelor’s Degree in Early Childhood Development. Must have a valid driver's license and a safe driving record. Bilingual (English/Spanish) ability is preferred. Three years of prior employment experience in a pre-school program is required. Computer skills, including the use of word processing software, are preferred. Must be able to pass a pr -employment physical, a criminal background check and fingerprint clearance. Since the toddlers are very young,, the teachers should be very patient and help them. GENERAL DUTIES: Responsible for the day-to-day supervision and operation of the assigned classroom.
Application Deadline: Open Until Filled
Apply At:
Community Action Corporation of South Texas P. O. Drawer 1820
Alice, Texas 78332
Teacher
About the Job
Location: Falfurrias & Hebbronville, TX
Requirements: An Associate or Baccalaureate （学士）degree in early childhood or a related field and three years of teaching experience in a licensed public school setting at a grade level no higher than elementary school. If employed with an Associate degree, must obtain a Baccalaureate degree within four years of employment. Bilingual ability (Spanish/English) is preferred. Good communication skills, in written and oral forms, are necessary.
General Duties: Children here are older than toddlers. Their ages are from 4 t0 5. So the teacher will provide activities that support the growth and development of each child in the assigned classroom.
Application Deadline: Open Until Filled
Send Application to:
Community Action Corporation of South Texas P. O- Drawer 1820
Smith, Texas 78333

1. 1.

   If one wants to apply for the Toddler Teacher, he / she________

   1. A.
      must sing and dance well
   2. B.
      must be able to use word processing software
   3. C.
      must have a safe driving record
   4. D.
      must look very young
2. 2.

   It is better but not a must that one, applying for the Toddler Teacher, can                

   1. A.
      pass fingerprint clearance
   2. B.
      have a valid driver's license
   3. C.
      pass a criminal background check
   4. D.
      speaks both English and Spanish
3. 3.

   What is the common requirement of the two jobs?

   1. A.
      Good communication skills
   2. B.
      Good computer software skills!'
   3. C.
      Three years of professional experience
   4. D.
      A valid driver's license and safe record