The underlined word “happiness in the last sentence refers to . A. the married happiness of the emperor and his wife B. the great pleasure Jehan once found in exercising his power C. the happiness Jehan felt on completing the Taj Mahal D. the pleasure tourists experience when visiting the Taj Mahal 答案 59. A 60. C 61. B 62. A 第3题(2004年普通高等学校夏季招生考试英语上海卷) Holiday Inns and McDonald’s,both saw unmatched growth in the 1960s.Their growth opened another direct business operation—franchising. These operations have the same general pattern.The franchisor,the parent company,first establishes a successful retailbusiness.As it expands,it sees a profit potential in offering others the right to open similar business under its name.The parent company’s methods and means of identification with consumers are included in this right.The parent company supplies skill,and may build and rent stores to franchisees.For these advantages the franchisee pays the franchisor a considerable fee.However,some of the advantages and disadvantages are different. By extending a“proven marketing method,a parent can profit in several ways.First,the franchisee’s purchase price gives the parent an immediate return on the plan.Then the sale of supplies to the franchisee provides a continuing source of profits.As new businesses are added and the company’s reputation spreads,the value of the franchise increases and sales of franchises become easier.The snowballing effect can be dramatic.Such growth,too,brings into play the economies of scale.Regional or national advertising that might be financially impossible for a franchisor with 20 franchises could be profitable for one with 40. The parent,then,finds immediate gains from the opportunity to expand markets on the basis of reputation alone,without having to put up capital or take the risk of owning retail stores.Added to this advantage is a less obvious but material one.Skilled,responsible retail managers are rare.People who invest their capital in franchises,though,probably come closer to the ideal than do paid managers.In fact,the franchisee is an independent store operator working for the franchisor,but without an independent’s freedom to drop supplies at will.Of course the factory’s costs of selling supplies are less.But also certainly the franchisee buying goods that have had broad consumer acceptance will not casually change supplies,even when the contract permits.If the hamburger is not what the customer expected,they may not return.Having paid for the goodwill,the franchisee won’t thoughtlessly destroy it. Franchising may give you the idea that as a franchisor,you need only relax in the rocking chair.Franchising,however,has problems to be solved. 查看更多

 

题目列表(包括答案和解析)

Say yon are a 17th century construction worker who’s worked long and hard to build a splendid tower for the dead wife of your emperor.

Now say that the emperor orders your fingertips cut off so you can never build another one. Yes, that is the Taj Mahal, one of the most famous buildings in the world. And the tale behind the construction is just as impressive(印象深刻的)as the building itself.

First, there’s the emperor of northern India, Shah Jehan, also called the King of the World. In 1612, Shah Jehan married Mumtaz Mahal. Madly in love, they had 14 children over the next 20 years. But than sadness came. As Mumtaz was about to give birth to child number 14, she said she had heard her unborn baby cry out. It was a sign of death. And as Mumtaz lay dying, she asked Jehan to build a lasting memorial(纪念物)to celebrate their love.

When the heartbroken Jehan appeared eight days after his wife’s death, his people were shocked to see that his coal-black hair had turned snow-white. Putting away his sadness, Jehan ordered his wife’sdying wish becarried out. More than 20 000 workers labored nearly 22 years to complete the construction. In 1653, Jehan placed Mumtaz’s remains in the center under the building.

And than, son number five, Aurangzeb, murdered his brothers and took over the power from his aging father. Jehan lived the rest of his days—eight years, to be exact—imprisoned not far from the Taj Mahal. Jehan was only allowed to climb onto the top of his prison to see the timeless treasure from a distance. But never again would he be allowed to visit it—until he was buried next to his wife.

Today 25 000 people visit the Taj Mahal each day. Though the reason for building the tower was a strange, sad story, those who see its breath-taking beauty are reminded of the happiness that inspired(激发……的灵感) its construction.

1. The first two paragraphs were written to show that________.

A. the Taj Mahal is an unusual historic building

B. ancient Indian emperors were cruel

C. construction workers led a hard life in ancient India

D. India has some of the most famous buildings in the world

2. The Taj Mahal was first built as ________.

A. a prison

B. a gift to Mumtaz

C. a memorial building

D. a tourist attraction

3. We learn from the text that Mumtaz probably died in ________.

A. 1626

B. 1632

C. 1634

D. 1653

4. The underlined word “happiness” in the last sentence refers to ________.

A. the married happiness of the emperor and his wife

B. the great pleasure Jehan once found in exercising his power

C. the happiness Jehan felt on completing the Taj Mahal

D. the pleasure tourists experience when visiting the Taj Mahal

 

查看答案和解析>>

Say yon are a 17th century construction worker who’s worked long and hard to build a splendid tower for the dead wife of your emperor.

Now say that the emperor orders your fingertips cut off so you can never build another one. Yes, that is the Taj Mahal, one of the most famous buildings in the world. And the tale behind the construction is just as impressive(印象深刻的)as the building itself.

First, there’s the emperor of northern India, Shah Jehan, also called the King of the World. In 1612, Shah Jehan married Mumtaz Mahal. Madly in love, they had 14 children over the next 20 years. But than sadness came. As Mumtaz was about to give birth to child number 14, she said she had heard her unborn baby cry out. It was a sign of death. And as Mumtaz lay dying, she asked Jehan to build a lasting memorial(纪念物)to celebrate their love.

When the heartbroken Jehan appeared eight days after his wife’s death, his people were shocked to see that his coal-black hair had turned snow-white. Putting away his sadness, Jehan ordered his wife’sdying wish becarried out. More than 20 000 workers labored nearly 22 years to complete the construction. In 1653, Jehan placed Mumtaz’s remains in the center under the building.

And than, son number five, Aurangzeb, murdered his brothers and took over the power from his aging father. Jehan lived the rest of his days—eight years, to be exact—imprisoned not far from the Taj Mahal. Jehan was only allowed to climb onto the top of his prison to see the timeless treasure from a distance. But never again would he be allowed to visit it—until he was buried next to his wife.

Today 25 000 people visit the Taj Mahal each day. Though the reason for building the tower was a strange, sad story, those who see its breath-taking beauty are reminded of the happiness that inspired(激发……的灵感) its construction.

1. The first two paragraphs were written to show that________.

A. the Taj Mahal is an unusual historic building

B. ancient Indian emperors were cruel

C. construction workers led a hard life in ancient India

D. India has some of the most famous buildings in the world

2. The Taj Mahal was first built as ________.

A. a prison

B. a gift to Mumtaz

C. a memorial building

D. a tourist attraction

3. We learn from the text that Mumtaz probably died in ________.

A. 1626

B. 1632

C. 1634

D. 1653

4. The underlined word “happiness” in the last sentence refers to ________.

A. the married happiness of the emperor and his wife

B. the great pleasure Jehan once found in exercising his power

C. the happiness Jehan felt on completing the Taj Mahal

D. the pleasure tourists experience when visiting the Taj Mahal

 

查看答案和解析>>

  Say you are a 17th century construction worker who's worked long and hard to build a splendid tower for the dead wife of your emperor.

  Now say that the emperor orders your fingertips cut off so you can never build another one.Yes,that is the Taj Mahal,one of the most famous buildings in the world.

And the tale behind the construction is just as impressive(印象深刻的)as the building itself.

  First,there's the emperor of northern India,Shah Jehan,also called the King of the World.In 1612,Shah Jehan married Mumtaz Mahal.Madly in love,they had 14 children over the next 20 years.But then sadness camde.As Mumtaz was about to give birth to child number 14,she said she had heard her unborn baby cry out.It was a sign of death.And as Mumtaz lay dying,she asked Jehan to build a lasting memorial(纪念物)to celebrate their love.

  When the heartbroken Jehan appeared eight days after his wife's death,his people were shocked to see that his coalblack hair had turned snow-white.

  Putting away his sadness,Jehan ordered his wife's dying wish carried out.More than 20,000 workers labored nearly 22 years to complete the construction.In 1653,Jehan placed Mumtaz's remains in the center under the building.

  And then,son number five,Aurangzeb,murdered his brothers and took over the power from his aging father.Jehan lived the rest of his days— eight years,to be exact— imprisoned not far from the Taj Mahal.Jehan was only allowed to climb onto the top of his prison to see the timeless treasure from a distance.But never again would he be allowed to visit it— until he was buried next to his wife.

  Today 25,000 people visit the Taj Mahal each day.Though the reason for building the tower was a strange,sad story,those who see its breath-taking beauty are reminded of the happiness that inspired(激发…的灵感)its construction.

(1)

The first two paragraphs were written to show that ________

[  ]

A.

the Taj Mahat is an unusual historic building

B.

ancient Indian emperors were cruel

C.

construction workers led a hard life in ancient India

D.

India has some of the most famous buildings in the world

(2)

The Taj Mahal was first built as ________

[  ]

A.

a prison

B.

a gift to Mumtaz

C.

a memoral building

D.

a tourist attraction

(3)

We learn from the text that Mumtaz probably died in ________

[  ]

A.

1626

B.

1632

C.

1634

D.

1653

(4)

The underlined word“happiness”in the last sentence refers to ________

[  ]

A.

the married happiness of the emperor and his wife

B.

the great pleasure Jehan once found in exercising his power

C.

the happiness Jehan felt on completing the Taj Mahal

D.

the pleasure tourists experience when visiting the Taj Mahal

查看答案和解析>>

阅读理解。
     Say you are a 17th century construction worker who's worked long and hard to build a splendid tower
for the dead wife of your emperor.
     Now say that the emperor orders your fingertips cut off so you can never build another one. Yes, that is
the Taj Mahal, one of the most famous buildings in the world. And the tale behind the construction is just as
impressive (印象深刻的) as the building itself.
     First, there's the emperor of northern India, Shah Jehan, also called the King of the World. In 1612, Shah
Jehan married Mumtaz Mahal. Madly in love, they had 14 children over the next 20 years. But then sadness
came. As Mumtaz was about to give birth to child number 14, she said she had heard her unborn baby cry out.
It was a sign of death. And as Mumtaz lay dying, she asked Jehan to build a lasting memorial (纪念物) to
celebrate their love.
     When the heartbroken Jehan appeared eight days after his wife's death, his people were shocked to see that
his coal-black hair had turned snow-white. Putting away his sadness, Jehan ordered his wife's dying wish
carried out. More than 20,000 workers labored nearly 22 years to complete the construction. In 1653, Jehan
placed Mumtaz's remains in the center under the building.
     And then, son number five, Aurangzeb, murdered his brothers and took over the power from his aging
father. Hehan lived the rest of his days-eight years, to be exact-imprisoned not far from the Taj Mahal.
Jehan was only allowed to climb onto the top of his prison to see the timeless treasure from a distance. But
never again would he be allowed to visit it-until he was buried next to his wife.
     Today 25,000 people visit the Taj Mahal each day. Though the reason for building the tower was a strange,
sad story, those who see its breath-taking beauty are reminded of the happiness that inspired (激发……的灵感)
its construction.
1. The first two paragraphs were written to show that _____.
A. the Taj Mahal is an unusual historic building
B. ancient Indian emperors were cruel
C. construction workers led a hard life in ancient India
D. India has some of the most famous buildings in the world
2. The Taj Mahal was first built as _____.
A. a prison
B. a gift to Mumtaz
C. a memorial building
D. a tourist attraction
3. We learn from the text that Mumtaz probably died in _____.
A. 1626
B. 1632
C. 1634
D. 1653
4. The underlined word "happiness" in the last sentence refers to _____.
A. The married happiness of the emperor and his wife 
B. The great pleasure jehan once found in excercising his power 
C. The happiness jehan found on  completing the Taj Mahai 
D. The pleasure tourists experience when visiting the Taj Mahai 

查看答案和解析>>

阅读理解

  Say you are a 17th century construction worker who's worked long and hard to build a splendid tower for the dead wife of your emperor.

  Now say that the emperor orders your fingertips cut off so you can never build another one. Yes, that is the Taj Mahal, one of the most famous buildings in the world. And the tale behind the construction is just as impressive(印象深刻的) as the building itself.

  First, there's the emperor of northern India Shah Jehan, also called the King of the World. In 1612, Shah Jehan married Mumtaz Mahal. Madly in love, they had 14 children over the next 20 years. But then sadness came. As Mumtaz was about to give birth to child number 14, she said she had heard her unborn baby cry out. It was a sign of death. And as Mumtaz lay dying, she asked Jehan to build a lasting memorial(纪念物) to celebrate their love.

  When the heartbroken Jehan appeared eight days after his wife's death, his people were shocked to see that his coal-black hair had turned snow-white.

  Putting away his sadness. Jehan ordered his wife's dying wish carried out. More than 20,000 workers labored nearly 22 years to complete the construction. In 1653, Jehan placed Mumtaz's remains in the center under the building.

  And then, son number five, Aurangzeb, murdered his brothers and took over the power from his aging father. Jehan lived the rest of his days-eight years, to be exact-imprisoned not far from the Taj Mahal. Jehan was only allowed to climb onto the top of his prison to see the timeless treasure from a distance. But never again would he be allowed to visit it-until he was buried next to his wife.

  Today 25,000 people visit the Taj Mahal each day. Though the reason for building the tower was a strange, sad story, those who see its breath-taking beauty are reminded of the happiness that inspired(激发……的灵感) its construction.

1.The first two paragraphs were written to show that ________.

[  ]

A.the Taj Mahal is an unusual historic building

B.ancient Indian emperors were cruel

C.construction workers led a hard life in ancient India

D.India has some of the most famous buildings in the world

2.The Taj Mahal was first built as ________.

[  ]

A.a prison
B.a gift to Mumtaz
C.a memorial building
D.a tourist attraction

3.The underlined word “happiness” in the last sentence refers to ________.

[  ]

A.the married happiness of the emperor and his wife

B.the great pleasure Jehan once found in exercising his power

C.the happiness Jehan felt on completing the Taj Mahal

D.the pleasure tourists experience when visiting the Taj Mahal

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