SHANG HAI :Slim 21-year-old Huang Wenxian is a woman of many talents. She is not merely beautiful and clever ,she also knows the correct way to eat a banana.First you take the fruit, cut it open with a knife and then slice it into small pieces which you eat with a fork.“You would do this on a formal occasion or in front of somebody that you respect,” she says. Huang is one of an elite group of girls at the Shanghai Normal University Women's College ,who have been admitted to study Chinese Literature or Public Relations at China's first State funded finishing school.

The curriculum includes ordinary coursework as well as Japanese, English, embroidery(刺绣),the tea ceremony and Chinese and Western table manners.?

Many of the finer points of femininity(妇女气质) lapsed when women were urged to strive for equal rights and forget their feudal traditions, said course director Professor Sun Xun.

“After 1949,government policies emphasized women's rights so there were no women's colleges; they went to ordinary colleges,”he said.?

　　In the 1990s,the idea of all female colleges resurfaced. However, the new breed of women's colleges are not aiming to be centers of academic excellence modelled on Girton at Cambridge or Radcliffe on the U.S. east coast.?

　　Rather, these ,new finishing schools are modeled on the Swiss ideal of turning out young ladies who know how best to get out of a car, or arrange a bunch of flowers.? “We started the women's college because although there is emphasis on women's equality in society ,women's special talents are different,” said Sun.?

　　With China entering the World Trade Organization and the country's big cities becoming more cosmopolitan(世界性的),young people need to grasp international manners to succeed in business.?

　　Suggestions that these schools will merely turn out “Flower vases”—Chinese slang for trophy women who are empty but beautiful—are denied by the administration and students.“I can answer that accusation with facts, we are very capable. There is one girl in my course who already has written her first novel. Perhaps other people are just jealous,” said Huang.?

　　One woman who is sure that finishing schools will gain ground in China is June Yamada ,a Japanese entrepreneur who aims to set up a “Style Academy” in partnership with the Jinmao Group that co-owns Shanghai's Grand Hyatt hotel.?

　　Yamada hopes to sell training courses to corporations or aspiring career girls who want to work for international firm but still spit their chicken bones onto the table.?

“People need elegance .They need manners, and that is not the kind of thing that you find in university,” she explains.?

　　Shanghai Normal University, accepts only girls over 1.62 meters for Women's College courses because many companies place an emphasis on women being tall and pretty before considering them for jobs.?

　　But while many Chinese films do set height standards, the idea is unknown at multinationals.“I've seldom seen that kind of thing. As I recall, my secretary was quite short,” says Shah Olynik ,a public relations consultant who formerly worked for a major U.S.PR firm.?

1.When you want to eat banana at home, you'd better _______.?

A.cut it open?　　　　　　 B.eat after peeling off the skin?

C.slice into pieces?　　 D.eat with a fork

2.We started women's college because_______.?

A.it is necessary to know women's the correct way to eat a banana?

B.woman should know how to get out of a car or arrange a bunch of flowers?

C.we wanted to emphasize women's rights?

D.it is necessary to own woman's special talents

3.According to the text, we can know _______.?

A.the women at the Shanghai Normal University must be over one point and six two metersB.the students in the Normal University must be good at embroidery?

C.it's wrong to think girls in women's colleges are empty but beautiful.?

D.many international companies attend to pay more attention to the women's appearance

4.Which of the following statements is NOT true??

A.In 1976,most woman would be possibly accepted by ordinary colleges.?

B.In 1993,maybe female colleges aimed to be centers of academic centers excellence centers.?

C.As a member of the World Trade Organization, oung people should grasp international manners.?

D.Some companies don't set height standards.

5.The best title would be _______.?

A.Female Grace Returns?

B.Shanghai Normal University?

C.Women's Equality in Society?

D.Women Need Elegance

The rise of multinational corporations （跨国公司）, global marketing, new communications technologies, and shrinking cultural differences have led to an unparalleled increase in global public relations or PR．
　　Surprisingly, since modern PR was largely an American invention, America’s relations is being threatened by PR efforts in other countries． Ten years ago, for example, the world’s top five public relations agencies were American-owned． In 1991, only one was． The British in particular are becoming more sophisticated and creative． A recent survey found that more than half of all British companies include PR as part of their corporate （公司的） planning activities, compared to about one-third of U．S． companies． It may not be long before London replaces New York as the capital of PR．
　　Why is America lagging behind in the global PR race? First, Americans as a whole tend to be fairly provincial and take more of an interest in local affairs． Knowledge of world geography, for example, has never been strong in this country． Secondly, Americans lag behind their European and Asian counterparts （相对应的人） in knowing a second language． Less than 5 percent of Burson—Marshall’s U．S．employees know two languages． Ogilvy and Mather have about the same percentage． Conversely, some European firms have half or more of their employees fluent in a second language． Finally, people involved in PR abroad tend to keep a closer eye on international affairs． In the financial PR area, for instance, most Americans read the Wall Street Journal． Overseas, their counterparts read the Journal as well as the Financial Times of London and The Economist, publications not often read in this country．
Perhaps the PR industry might take a lesson from Ted Turner of CNN （Cable News Network）． Turner recently announced that the word “foreign” would no longer be used on CNN news broadcasts． According to Turner, global communications have made the nations of the world so interdependent that there is no longer any such thing as foreign．
【小题1】Compared with the American PR personnel, what is/are an advantage（s） of the non-Americans involved in PR?
A． They tend to be more internationally minded
B． They speak more and better foreign languages．
C． They usually pay more attention to global financial situation．
D． Both A and B．
【小题2】What is the immediate cause of the downfall of America’s public relations?

A．The number of US public relations agencies had greatly decreased by 1991．

B．Other countries have increased their efforts in public relations．

C．On the global scale, cultural differences have significantly shrunk．

D．The British companies are becoming especially sophisticated and creative in public relations．

【小题3】It could be inferred that the author of the passage is______．

A．an American	B．a Briton
C．Ted Turner	D．an Asian

【小题4】The underlined word “provincial” in paragraph 3 could possibly mean “     ”．

A．strict in thinking	B．like people from rural areas
C．limited in outlook	D．interested in geographical knowledge

The rise of multinational corporations （跨国公司）, global marketing, new communications technologies, and shrinking cultural differences have led to an unparalleled increase in global public relations or PR．

　　Surprisingly, since modern PR was largely an American invention, America’s relations is being threatened by PR efforts in other countries． Ten years ago, for example, the world’s top five public relations agencies were American-owned． In 1991, only one was． The British in particular are becoming more sophisticated and creative． A recent survey found that more than half of all British companies include PR as part of their corporate （公司的） planning activities, compared to about one-third of U．S． companies． It may not be long before London replaces New York as the capital of PR．

　　Why is America lagging behind in the global PR race? First, Americans as a whole tend to be fairly provincial and take more of an interest in local affairs． Knowledge of world geography, for example, has never been strong in this country． Secondly, Americans lag behind their European and Asian counterparts （相对应的人） in knowing a second language． Less than 5 percent of Burson—Marshall’s U．S．employees know two languages． Ogilvy and Mather have about the same percentage． Conversely, some European firms have half or more of their employees fluent in a second language． Finally, people involved in PR abroad tend to keep a closer eye on international affairs． In the financial PR area, for instance, most Americans read the Wall Street Journal． Overseas, their counterparts read the Journal as well as the Financial Times of London and The Economist, publications not often read in this country．

Perhaps the PR industry might take a lesson from Ted Turner of CNN （Cable News Network）． Turner recently announced that the word “foreign” would no longer be used on CNN news broadcasts． According to Turner, global communications have made the nations of the world so interdependent that there is no longer any such thing as foreign．

1.Compared with the American PR personnel, what is/are an advantage（s） of the non-Americans involved in PR?

         A． They tend to be more internationally minded

         B． They speak more and better foreign languages．

         C． They usually pay more attention to global financial situation．

         D． Both A and B．

2.What is the immediate cause of the downfall of America’s public relations?

         A． The number of US public relations agencies had greatly decreased by 1991．

         B． Other countries have increased their efforts in public relations．

         C． On the global scale, cultural differences have significantly shrunk．

         D． The British companies are becoming especially sophisticated and creative in public relations．

3.It could be inferred that the author of the passage is______．

         A． an American                                                            B． a Briton                                                     

         C． Ted Turner                                                                D． an Asian

4.The underlined word “provincial” in paragraph 3 could possibly mean “      ”．

         A． strict in thinking                B． like people from rural areas

         C． limited in outlook             D． interested in geographical knowledge