题目列表(包括答案和解析)
Amtrak（美国铁路客运公司）was experiencing a downswing in ridership（客运量）along the lines comprising its rail system. Of major concern to Amtrak and its advertising agency DDB Needham, were the long-distance western routes where ridership had been declining significantly.
At one time, trains were the only practical way to cross the vast areas of the west. Trains were fast, very luxurious, and quite convenient compared to other forms of transportation existing at the time. However, times change and the automobile became America's standard of convenience. Also, air travel had easily established itself as the fastest method of traveling great distances. Therefore, the task for DDB Needham was to encourage consumers to consider other aspects of train travel in order to change their attitudes and increase the likelihood that trains would be considered for travel in the west.
Advertisements showed pictures of the beautiful scenery that could be enjoyed along some of the more famous western routes and emphasized the romantic names of some of these trains (Empire Builder, etc.). These ads were strategically placed among family-oriented TV shows and programs involving nature and America in order to most effectively reach target audiences. Results were impressive, the Empire Builder, which was focused on in one ad, enjoyed a 15 percent increase in profits on its Chicago to Seattle route.
(1) What's the author's purpose in writing this passage?
[ ]
A．To show the inability of trains to compete with planes with respect to speed and convenience.
B．To stress the influence of the automobile on America's standard of convenience.
C．To emphasize the function of travel agencies in market promotion.
D．To illustrate the important role of persuasive communication in changing consumer attitudes.
(2) It can be inferred from the passage that the drop in Amtrak ridership was due to the fact that ________.
[ ]
A．trains were not suitable for short distance passenger transportation
B．trains were not the fastest and most convenient form of transportation
C．trains were not as fast and convenient as they used to
D．trains could not compete with planes in terms of luxury and convenience
(3) To encourage consumers to travel by train, DDB Needham emphasized ________.
[ ]
A．the freedom and convenience provided on trains
B．the practical aspects of train travel
C．the adventurous aspects of train trips
D．the safety and cleanliness of train trips
(4) The train ads were placed among family-oriented TV programs involving nature and America because ________.
[ ]
A．they could focus on meaningful travel experiences
B．they could increase the effectiveness of the TV programs
C．their profits could be increased by some 15 percent
D．most travel-lovers and nervous fliers were believed to be among the audiences
Amtrak（美国铁路客运公司）was experiencing a downswing in ridership（客运量）along the lines comprising its rail system. Of major concern to Amtrak and its advertising agency DDB Needham, were the long-distance western routes where ridership had been declining significantly.
At one time, trains were the only practical way to cross the vast areas of the west. Trains were fast, very luxurious, and quite convenient compared to other forms of transportation existing at the time. However, times change and the automobile became America's standard of convenience. Also, air travel had easily established itself as the fastest method of traveling great distances. Therefore, the task for DDB Needham was to encourage consumers to consider other aspects of train travel in order to change their attitudes and increase the likelihood that trains would be considered for travel in the west.
Advertisements showed pictures of the beautiful scenery that could be enjoyed along some of the more famous western routes and emphasized the romantic names of some of these trains (Empire Builder, etc.). These ads were strategically placed among family-oriented TV shows and programs involving nature and America in order to most effectively reach target audiences. Results were impressive, the Empire Builder, which was focused on in one ad, enjoyed a 15 percent increase in profits on its Chicago to Seattle route.
(1) What's the author's purpose in writing this passage?
[ ]
A．To show the inability of trains to compete with planes with respect to speed and convenience.
B．To stress the influence of the automobile on America's standard of convenience.
C．To emphasize the function of travel agencies in market promotion.
D．To illustrate the important role of persuasive communication in changing consumer attitudes.
(2) It can be inferred from the passage that the drop in Amtrak ridership was due to the fact that ________.
[ ]
A．trains were not suitable for short distance passenger transportation
B．trains were not the fastest and most convenient form of transportation
C．trains were not as fast and convenient as they used to
D．trains could not compete with planes in terms of luxury and convenience
(3) To encourage consumers to travel by train, DDB Needham emphasized ________.
[ ]
A．the freedom and convenience provided on trains
B．the practical aspects of train travel
C．the adventurous aspects of train trips
D．the safety and cleanliness of train trips
(4) The train ads were placed among family-oriented TV programs involving nature and America because ________.
[ ]
A．they could focus on meaningful travel experiences
B．they could increase the effectiveness of the TV programs
C．their profits could be increased by some 15 percent
D．most travel-lovers and nervous fliers were believed to be among the audiences
Everyone makes mistakes in life, but for whales and dolphins, the “mistake” of landing on the shore costs the highest price---their lives.
People living along the coast of Australia and New Zealand have been shocked and saddened by the number of whales and dolphins that they have found on their beaches recently. Since November 28th, 96 whales and dolphins have died in Australia and 53 whales died in New Zealand. Although 20 whales were saved, some of these were not expected to live, as they were too weak to swim with the others back to sea.
Bob Brown, leader of Australia’s Green party, said the mass beaching was caused by the recent “sound bombing” of the ocean floor between the two countries. This is a method of testing for oil and gas reserves (储藏量).
But mass beaching of whales has long puzzled scientists. Typically most members of the stranded (搁浅) group will appear to be perfectly healthy. “Some researchers believe that close relationship within the group causes the problem, if one gets into trouble, the others will not leave” said Shery Gibney, a leading biologist in New Zealand. “Some will come in and try and assist it; if they get trapped on the beach, then more will come.”
Another common theory is that the whales’ navigation (导航) system are thought to break down in some way. It has been said that whales follow electromagnetic (电磁的) patterns in the sea-bed. The whales can get confused because these patterns sometimes change. That would be a bit like a new roundabout (环状交叉路) being built on a road you were used to driving on. You might be confused for a minute when you come to it for the first time, and you might even take a wrong turning before getting back on your route.
A different idea is that when whales chase fish for food they end up in shallow waters because they are not paying attention to where they are going.
And yet, from time to time a group will swim on purpose into shallow waters and end up on the beach, where they die. If returned to the sea, some whales often show great determination in restraining themselves.
________ whales and dolphins would probably die in this mass beaching along the coast of Australia and New Zealand.
A. Less than 100 B. Less than 150 C. More than 150 D. 149
Which of the following can be used to explain the term “sound bombing”?
A. The terrible sound that is caused in the war between two countries.
B. Human activities that aim to explore the ocean floor.
C. The loud sound that whales and dolphins make.
D. The earthquakes that happen on the ocean floor.
Which of the following couldn’t probably lead to the mass beaching of whales?
A. A change in the electromagnetic patterns that whales follow.
B. New roundabout being built on a road.
C. Their full attention to the search for food.
D. Exploiting natural resources in oceans.
The passage is mainly about _______.
A. that whales and dolphins may make mistakes as well as human beings
B. how scientists have found the reasons for the mass beaching of whales
C. how human beings make use of the ocean resources
D. why the mass beaching of whales happens
Everyone makes mistakes in life, but for whales and dolphins, the “mistake” of landing on the shore costs the highest price---their lives.
People living along the coast of Australia and New Zealand have been shocked and saddened by the number of whales and dolphins that they have found on their beaches recently. Since November 28th, 96 whales and dolphins have died in Australia and 53 whales died in New Zealand. Although 20 whales were saved, some of these were not expected to live, as they were too weak to swim with the others back to sea.
Bob Brown, leader of Australia’s Green party, said the mass beaching was caused by the recent “sound bombing” of the ocean floor between the two countries. This is a method of testing for oil and gas reserves (储藏量).
But mass beaching of whales has long puzzled scientists. Typically most members of the stranded (搁浅) group will appear to be perfectly healthy. “Some researchers believe that close relationship within the group causes the problem, if one gets into trouble, the others will not leave” said Shery Gibney, a leading biologist in New Zealand. “Some will come in and try and assist it; if they get trapped on the beach, then more will come.”
Another common theory is that the whales’ navigation (导航) system are thought to break down in some way. It has been said that whales follow electromagnetic (电磁的) patterns in the sea-bed. The whales can get confused because these patterns sometimes change. That would be a bit like a new roundabout (环状交叉路) being built on a road you were used to driving on. You might be confused for a minute when you come to it for the first time, and you might even take a wrong turning before getting back on your route.
A different idea is that when whales chase fish for food they end up in shallow waters because they are not paying attention to where they are going.
And yet, from time to time a group will swim on purpose into shallow waters and end up on the beach, where they die. If returned to the sea, some whales often show great determination in restraining themselves.
【小题1】________ whales and dolphins would probably die in this mass beaching along the coast of Australia and New Zealand.
| A．Less than 100 | B．Less than 150 | C．More than 150 | D．149 |
| A．The terrible sound that is caused in the war between two countries. |
| B．Human activities that aim to explore the ocean floor. |
| C．The loud sound that whales and dolphins make. |
| D．The earthquakes that happen on the ocean floor. |
| A．A change in the electromagnetic patterns that whales follow. |
| B．New roundabout being built on a road. |
| C．Their full attention to the search for food. |
| D．Exploiting natural resources in oceans. |
| A．that whales and dolphins may make mistakes as well as human beings |
| B．how scientists have found the reasons for the mass beaching of whales |
| C．how human beings make use of the ocean resources |
| D．why the mass beaching of whales happens |
Everyone makes mistakes in life, but for whales and dolphins, the “mistake” of landing on the shore costs the highest price---their lives.
People living along the coast of Australia and New Zealand have been shocked and saddened by the number of whales and dolphins that they have found on their beaches recently. Since November 28th, 96 whales and dolphins have died in Australia and 53 whales died in New Zealand. Although 20 whales were saved, some of these were not expected to live, as they were too weak to swim with the others back to sea.
Bob Brown, leader of Australia’s Green party, said the mass beaching was caused by the recent “sound bombing” of the ocean floor between the two countries. This is a method of testing for oil and gas reserves (储藏量).
But mass beaching of whales has long puzzled scientists. Typically most members of the stranded (搁浅) group will appear to be perfectly healthy. “Some researchers believe that close relationship within the group causes the problem, if one gets into trouble, the others will not leave” said Shery Gibney, a leading biologist in New Zealand. “Some will come in and try and assist it; if they get trapped on the beach, then more will come.”
Another common theory is that the whales’ navigation (导航) system are thought to break down in some way. It has been said that whales follow electromagnetic (电磁的) patterns in the sea-bed. The whales can get confused because these patterns sometimes change. That would be a bit like a new roundabout (环状交叉路) being built on a road you were used to driving on. You might be confused for a minute when you come to it for the first time, and you might even take a wrong turning before getting back on your route.
A different idea is that when whales chase fish for food they end up in shallow waters because they are not paying attention to where they are going.
And yet, from time to time a group will swim on purpose into shallow waters and end up on the beach, where they die. If returned to the sea, some whales often show great determination in restraining themselves.
1.________ whales and dolphins would probably die in this mass beaching along the coast of Australia and New Zealand.
A. Less than 100 B. Less than 150 C. More than 150 D. 149
2.Which of the following can be used to explain the term “sound bombing”?
A. The terrible sound that is caused in the war between two countries.
B. Human activities that aim to explore the ocean floor.
C. The loud sound that whales and dolphins make.
D. The earthquakes that happen on the ocean floor.
3.Which of the following couldn’t probably lead to the mass beaching of whales?
A. A change in the electromagnetic patterns that whales follow.
B. New roundabout being built on a road.
C. Their full attention to the search for food.
D. Exploiting natural resources in oceans.
4.The passage is mainly about _______.
A. that whales and dolphins may make mistakes as well as human beings
B. how scientists have found the reasons for the mass beaching of whales
C. how human beings make use of the ocean resources
D. why the mass beaching of whales happens
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