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  Business English Textbooks from Cambridge

  The 21st Century ELT(English Language Teaching) Book Showroom is pleased to present an introduction to major titles of New Business English textbooks published by the Cambridge University Press. Interested readers may place orders by mail through our showroom with CNPIEC(China National Publication Import and Export Corporation).

  In Print

  In print is a book for those students of business English who want to develop their ability to deal effectively with the kind of written documents(文件) which they meet or will meet in their day-to-day working lives. All the texts are very good and the 12 units deal with many topics, from Marketing to Legal Contract(合同).

  In print is designed with an answer key at the back and can be used by students working on their own.

  Company to Company

  Company to Company is for anyone studying or working in business, or management who needs to write letters in English.

  The new edition is highly regarded and successful and brings the book up-to-date by including work on writing faxes and other recent developments in written communication technology.

  The task-and-discussion-based methods and structure of the book remain unchanged.

  Business Reports in English

  A task-based method is offered in this course for those who have to read or write reports.

  This six units cover the methods in writing a report, from collecting information, using figures, organizing and presenting material to recommending(推荐) and summarizing(概述).

  The book is connected to any commercial(商业) field, from production to finance(金融) and marketing.

  English for International Banking and Finance

  English for International Banking and Finance develops language skills. It's very useful for those who work in financial institutions and related areas of business.

  Each of the nine units contains listening practice, speaking activities, reading passages and writing tasks designed to match the interests and needs of the learner. The topics include different types of banking organization, international currency(货币) dealing, and electronic banking.

1.If you work in Bank of China, which book will you most probably buy?

[  ]

A.In Print

B.English for International Banking and Finance

C.Company to Company

D.Business Reports in English

2.Which of the following statements is TRUE?

[  ]

A.All the books have an answer key.

B.You can buy all the books in most of the bookstores in china.

C.All the Business English Textbooks are written by foreign writers.

D.Company to Company will tell you how to find a good job in a company.

3.The new edition Company to Company brings the book up-to-date because _____.

[  ]

A.it has more information about writing letters in English

B.you will find more articles in it about how to manage a factory

C.it tries to keep up with the recent developments in written communication technology

D.it is highly regarded by business people and is a great success

4.What is the meaning of the underlined word“match”in the last paragraph?

[  ]

A.It has the same meaning as the word“match”in“the football match was very exciting”.

B.It has the same meaning as the word“match”in“I'm ready to match my strength against yours”.

C.It has the same meaning as the word“match”in“You are no match for him”.

D.It has the same meaning as the word“match”in“The tie should match the coat”.

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Changes in the value of currency help some parts of the economy and hurt others.

    When people go to foreign countries, they have direct experience with the exchange rate (汇率)of money.International travelers must use their own money to buy the currency of the country they are visiting.For example, Americans on holiday in a foreign country can buy more currency when the dollar has a high exchange value.

    So a high exchange value is good for vacationers.It is not so good for exporting.A strong dollar means that American exports are more costly.Other countries are less likely to import products from the United States because they are too costly.American agricultural goods, computers and airplanes all are more costly on the world market when the dollar is strong.

However, sellers of foreign goods within the United States are helped by a strong dollar.A strong dollar means that American companies can buy more with the same amount of money.They can sell goods at a low price in the "United States and still make a profit.

    This helps to increase the American trade deficit(贸易逆差).

    A weak dollar helps American companies that do business overseas.For example, the American computer industry gains because its products are less costly to foreign buyers.Financial magazines report that technology companies like Intel and Microsoft have increased profits because of the weak dollar. Increased trade helps reduce the American trade deficit.

    The United States Department keeps information on America's imports and exports. Information on the third quarter of 2003 shows that America's trade deficit did fall.American exporters should gain the most from the falling dollar.But, the effect of the weakening dollar on the United States trade deficit remains to be seen.

1.American vacationers prefer dollars to be strong so that ______.

     A.they can buy more currency in foreign countries

     B.they can be proud of being Americans

     C.Americans can export more goods

     D.other countries import more products from the United States

2.Other countries are unwilling to import agricultural products from America, because ______.

     A.American businessmen import only a few goods from other countries

     B.American government don't want other countries to import goods from America

     C.American goods are more costly because of the strong dollar

     D.American businessmen make a lot of money by selling foreign products cheaply

3.According to the passage, American trade deficit can be reduced by ______.

     A.increasing the dollar exchange value

B.making the dollar weak in exchange value

     C.forcing foreign countries to open their markets further

     D.buying less costly foreign goods

4.Which best serves as a title for this passage?

     A.American imports and exports

B.Exports between America and other countries

C.Americans enjoying cheap foreign products

     D.The falling of the dollar

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