Online advertising is simply advertising that is done over the Internet．For those interested in such a strategy, there are a number of options and some have found a way to advertise online through things that do not appear to be traditional advertising mediums．While the effects of online advertising are still being studied, it is a rapidly-growing segment of the advertising dollar.

As more people turn to the Internet as a source for daily news, socialization and communication, more advertising dollars are likely to be spent．In fact, in a period of five years, from 2006 to 2010, online advertising is expected to increase from 6 percent of all money spent for advertising, to 12 percent or more．That could signify the beginning of a fundamental shift in how all advertising dollars are spent.

Online advertising is also quickly becoming a serious force for other types of advertising media to deal with．Newspapers and magazines all over the world are facing a number of different challenges, including loss of ad revenue．Many attribute some of those struggles to online advertising, which is not only taking a share of the advertising, but a share of the audience as well．This is especially true of the young adult male audience, which is a target demographic of many advertisers.

   However, newspapers and magazines are not the only media dealing with lower revenue．The remarkable thing about online advertising is its ability to cut across the range．For example, online ads can look like television commercials on print ads．The possibilities are limitless．Further, because of hypertext（超文本） linking, advertisers have the power to transport potential buyers directly to their site, or a site selling their products.

In some cases, online advertising may not look like advertising at all．There was one case where a video was put on an online video sharing web site supposedly showing popcorn being popped by radiation put out from mobile phones．While this was later revealed as a hoax, the company that put the video online received a substantial amount of free, or nearly free, publicity．The company sold headset devices meant to help limit an individual’s exposure to radiation.

    is no pay unless there are results．With click-through advertising, the advertiser only pays if a user clicks on the ad．This type of strategy can make advertising very cost effective, especially for those who do not have large advertising budgets.

1．Suppose a total of 20 million pounds is spent on advertising industry in 2010, then about _____ million pounds goes to online advertising.

       A．1.2                     B．2.4                     C．3.6                  D．4.8

2．Online advertising is more favorable than other types of advertising in that ______.

       A．it is more cost effective

       B．it can appear in different forms, such as print ads or television commercial

       C．the Internet has become an essential part of our daily life

       D．all of the above

3．In paragraph 5, the author uses popcorn as an example to ______.

       A．show that popcorn is a kind of junk food

    B．prove that online advertising can achieve the expected result without looking like advertising

    C．indicate that radiation from mobile phones are harmful to our health

    D．persuade people to reduce exposure to radiation 

4．The passage mainly deals with ______.

       A．an attempt to introduce online advertising

       B．the unusual success of online advertising

       C．the important role of online advertising in our daily life

       D．the fact that online advertising has become a threat to other types of advertising

The iPad, a new e-tablet gadget will take online activities truly mobile. It will allow you to read the news in bed, play multiplayer game on any surface, check a recipe in a busy kitchen or view a large-scale Google map.

It will declare a new age of online media production, taking newspapers and magazines down the new stage. Online versions can now become truly interactive. The editor of Time magazine Richard Stengel said, “The iPad will transform the way journalism works. It will become a new way of storytelling”.

Perhaps most important to the masses, it is a traditional computer but so convenient to use. There are no cords(电线), and it’s totally mobile. You press a button and it comes on in seconds. To add a program, you just download it from the Internet. There is no file directory, so you won’t be confused with file locations.

Since almost everyone uses a computer in the office or at school, the need for the traditional desktop model at home is disappearing. Slate Magazine’s Farhad Manjoo calls the iPad the perfect alternative to the full home computer system.

However, opinions are summarized as a simple statement: If you are a tech-head you will hate it, if you are everyone else you will love it. It’s “laughably absurd” on one blog and a “magical revolution” on another.

This first version of the iPad lacks many basic features. Tech-heads dislike the device not because of what it offers, but because of what it doesn’t offer. It doesn’t have flash or a camera. It can’t access many of the world’s mobile applications, and it has a very restricted APPLE store. Based on purely technological grounds, the iPad is said to lack more than it gives.

But if you are not part of the technologically well-versed, and you love the iPod and iPhone, “this device is for you,” said Steve Jobs, Apple’s CEO.

But no matter how you feel about the iPad, as a tech-head or an everyman, there’s no arguing with its appeal. Love it or hate it, the iPad sold over 600,000 units on its opening weekend, surpassing(超过) the iPhone’s record sales in 2007.

It’s uncertain how long it will take to hit the tech markets here in China, but when it does, expect the iPad fashion to continue. Apple predicts it will sell over 7.1 million units in the first year. Maybe not magical, and definitely not absurd, but if the iPad follows in the footsteps of the iPhone and iPod, you could be reading this newspaper on it in the near future.

1.Which of the following is NOT the reason why people think the iPad a “magical revolution”?

    A. The iPad will make online activities truly mobile.

    B. The iPad will predict a new age of online media production.

    C. The iPad is sure to take the place of the full home computer system.

    D. The iPad can make many world’s mobile applications accessible.

2.Which of the following statements is false according to the passage?

    A. Unlike those traditional computers, the iPad can save you much trouble.

    B. The iPad set up a new record sale when it first came onto the market.

    C. The iPad will probably hold a big share in the tech market in China.

    D. The iPad depends on cords to download a program from the Internet quickly.

3.What technological problem do experts think the iPad has?

    A. The iPad is lacking in what other computers can offer.

    B. People might misunderstand its magical features.

C. Reporters and journalists don’t have to efficiently with the help of the iPad.

    D. Compared with the iPhone and iPod, iPad might confuse the users more easily

4.Which of the following would be the best title for the passage?

A. Why do People Love the iPad              B. The Popularity of the iPad

C. Loving and Hating the iPad                   D. A Magical Revolution

D
Everyone has his or her own idol（偶像）. My idol is a Hollywood movie star — Sandra Bullock. I’ve liked her for two and a half years. I think she has an unbelievably magical power. She’s the best actress in my heart. Actually I am deeply influenced by her. About two years ago, I borrowed a video called “Speed,” in which Sandra played a role. At that time, I still didn’t know who she was. But after seeing that great movie, I was totally struck! Her performance and smile really attracted me. At that time, I started collecting everything about Sandra from magazines, TV and newspapers. But unfortunately, I couldn’t find much information in my hometown. That really disappointed me. All I could do was to get on the internet. Luckily, there were many foreign web sites. I was really happy then. But there was a big problem for me: the Web sites are all in English. So, English became an important part in my life. I decided to learn English well and to be able to read and understand everything. The craziest thing I’ve ever done was to record all her movies, film previews（预告）and interviews. I listened to them over and over every day. When I heard any word that I didn’t understand, I would look them up in the dictionary. That was a good for me because I could learn them in a very short time. It does work, and I never get tired of doing this. It’s been two years since then, and my listening and reading abilities are better than before. I can even chat with my foreign friends on the internet. I should say from the bottom of my heart, “Thank you so much, Sandra.”
If you have an idol like me, I hope you all can get something helpful from that person.
69. Why does the author like Sandra Bullock as the idol?
A. Because Sandra is a woman.                      B. Because Sandra is a Hollywood movie star.
C. Because Sandra acts very well.            D. Because the author wants to learn English well.
70. Where did the author get more information about Sandra?
A. From magazines                         B. From TV                            
C. From newspapers.                         D. From some of the foreign web sites.
71. In the author’s opinion, the idol should be _____.
A. an actor      B. an actress            C. a female      D. worth learning from

D

Everyone has his or her own idol（偶像）. My idol is a Hollywood movie star — Sandra Bullock. I’ve liked her for two and a half years. I think she has an unbelievably magical power. She’s the best actress in my heart. Actually I am deeply influenced by her. About two years ago, I borrowed a video called “Speed,” in which Sandra played a role. At that time, I still didn’t know who she was. But after seeing that great movie, I was totally struck! Her performance and smile really attracted me. At that time, I started collecting everything about Sandra from magazines, TV and newspapers. But unfortunately, I couldn’t find much information in my hometown. That really disappointed me. All I could do was to get on the internet. Luckily, there were many foreign web sites. I was really happy then. But there was a big problem for me: the Web sites are all in English. So, English became an important part in my life. I decided to learn English well and to be able to read and understand everything. The craziest thing I’ve ever done was to record all her movies, film previews（预告）and interviews. I listened to them over and over every day. When I heard any word that I didn’t understand, I would look them up in the dictionary. That was a good for me because I could learn them in a very short time. It does work, and I never get tired of doing this. It’s been two years since then, and my listening and reading abilities are better than before. I can even chat with my foreign friends on the internet. I should say from the bottom of my heart, “Thank you so much, Sandra.”

If you have an idol like me, I hope you all can get something helpful from that person.

69. Why does the author like Sandra Bullock as the idol?

A. Because Sandra is a woman.                       B. Because Sandra is a Hollywood movie star.

C. Because Sandra acts very well.             D. Because the author wants to learn English well.

70. Where did the author get more information about Sandra?

A. From magazines                           B. From TV                            

C. From newspapers.                           D. From some of the foreign web sites.

71. In the author’s opinion, the idol should be _____.

A. an actor      B. an actress             C. a female      D. worth learning from

第三部分 阅读理解（共15小题；每小题2分，满分30分）
阅读下列短文，从每题所给的四个选项（A、B、C和D）中，选出最佳选项。
A
The iPad, a new e-tablet gadget will take online activities truly mobile. It will allow you to read the news in bed, play multiplayer game on any surface, check a recipe in a busy kitchen or view a large-scale Google map.
It will declare a new age of online media production, taking newspapers and magazines down the new stage. Online versions can now become truly interactive. The editor of Time magazine Richard Stengel said, “The iPad will transform the way journalism works. It will become a new way of storytelling”.
Perhaps most important to the masses, it is a traditional computer but so convenient to use. There are no cords(电线), and it’s totally mobile. You press a button and it comes on in seconds. To add a program, you just download it from the Internet. There is no file directory, so you won’t be confused with file locations.
Since almost everyone uses a computer in the office or at school, the need for the traditional desktop model at home is disappearing. Slate Magazine’s Farhad Manjoo calls the iPad the perfect alternative to the full home computer system.
However, opinions are summarized as a simple statement: If you are a tech-head you will hate it, if you are everyone else you will love it. It’s “laughably absurd” on one blog and a “magical revolution” on another.
This first version of the iPad lacks many basic features. Tech-heads dislike the device not because of what it offers, but because of what it doesn’t offer. It doesn’t have flash or a camera. It can’t access many of the world’s mobile applications, and it has a very restricted APPLE store. Based on purely technological grounds, the iPad is said to lack more than it gives.
But if you are not part of the technologically well-versed, and you love the iPod and iPhone, “this device is for you,” said Steve Jobs, Apple’s CEO.
But no matter how you feel about the iPad, as a tech-head or an everyman, there’s no arguing with its appeal. Love it or hate it, the iPad sold over 600,000 units on its opening weekend, surpassing(超过) the iPhone’s record sales in 2007.
It’s uncertain how long it will take to hit the tech markets here in China, but when it does, expect the iPad fashion to continue. Apple predicts it will sell over 7.1 million units in the first year. Maybe not magical, and definitely not absurd, but if the iPad follows in the footsteps of the iPhone and iPod, you could be reading this newspaper on it in the near future.
56. Which of the following is NOT the reason why people think the iPad a “magical revolution”?
A. The iPad will make online activities truly mobile.
B. The iPad will predict a new age of online media production.
C. The iPad is sure to take the place of the full home computer system.
D. The iPad can make many world’s mobile applications accessible.
57. Which of the following statements is false according to the passage?
A. Unlike those traditional computers, the iPad can save you much trouble.
B. The iPad set up a new record sale when it first came onto the market.
C. The iPad will probably hold a big share in the tech market in China.
D. The iPad depends on cords to download a program from the Internet quickly.
58. What technological problem do experts think the iPad has?
A. The iPad is lacking in what other computers can offer.
B. People might misunderstand its magical features.
C. Reporters and journalists don’t have to efficiently with the help of the iPad.
D. Compared with the iPhone and iPod, iPad might confuse the users more easily
59. Which of the following would be the best title for the passage?
A. Why do People Love the iPad            B. The Popularity of the iPad
C. Loving and Hating the iPad                     D. A Magical Revolution