No one knows for sure when advertising first started.It is possible that it grew out of the discovery that some people did certain kinds of work better than others did them.That led to the concept of specialization，which means that people would specialize，or focus，on doing one specific job.

Let’s take a man we’ll call Mr.Fielder，for example.He did everything connected with farming.He planted seeds，tended the fields，and harvested and sold his crops.At the same time，he did many other jobs on the farm.However，he didn’t make the bricks for his house，cut his trees into boards，make the plows(犁), or any of the other hundreds of things a farm needs.Instead，he got them from people who specialized in doing each of those things.

Suppose there was another man we shall call Mr.Plowright.Using what he knew about farming and working with iron，Mr.Plowright invented a plow that made farming easier.Mr.Plowright did not really like farming himself and wanted to specialize in making really good plows.Perhaps，he thought，other farmers will trade what they grow for one of my plows.

How did Mr.Plowright let people know what he was doing？Why，he advertised，of course.First he opened a shop and then he put up a sign outside the shop to attract customers.That sign may have been no more than a plow carved into a piece of wood and a simple arrow pointing to the shop door.It was probably all the information people needed to find Mr.Plowright and his really good plows.

Many historians believe that the first outdoor signs were used about five thousand years ago.Even before most people could read，they understood such signs.Shopkeepers would carve into stone，clay，or wood symbols for the products they had for sale.

A medium，in advertising talk，is the way you communicate your message.You might say that the first medium used in advertising was signs with symbols.The second medium was audio，or sound，although that term is not used exactly in the way we use it today.Originally，just the human voice and maybe some kind of simple instrument，such as a bell，were used to get people’s attention.

A crier，in the historical sense，is not someone who weeps easily.It is someone，probably a man，with a voice loud enough to be heard over the other noises of a city.In ancient Egypt，shopkeepers might hire such a person to spread the news about their products.Often this earliest form of advertising involved a newly arrived ship loaded with goods.Perhaps the crier described the goods，explained where they came from，and praised their quality.His job was，in other words，not too different from a TV or radio commercial in today’s world.

1.What probably led to the start of advertising?

A．The discovery of iron.

B．The specialization of labor.

C．The appearance of new jobs.

D．The development of farming techniques.

2.To advertise his plows，Mr.Plowright________.

A．praised his plows in public

B．placed a sign outside the shop

C．hung an arrow pointing to the shop

D．showed his products to the customers

3.The writer makes up the two stories of Mr.Fielder and Mr.Plowright in order to________.

A．explain the origin of advertising

B．predict the future of advertising

C．expose problems in advertising

D．provide suggestions for advertising

4.In ancient Egypt，a crier was probably someone who ________.

A．owned a ship

B．had the loudest voice

C．ran a shop selling goods to farmers

D．functioned like today’s TV or radio commercial

5.The last two paragraphs are mainly about ________.

A．the history of advertising

B．the benefits of advertising

C．the early forms of advertising

D．the basic design of advertising

No one knows for sure when advertising first started. It is possible that it grew out of the discovery that some people did certain kinds of work better than others did them. That led to the concept of specialization, which means that people would specialize, or focus, on doing one specific job.

Let’s take a man we'll call Mr. Fielder, for example. He did everything connected with fanning. He planted seeds, tended the fields» and harvested and sold his crops. At the same lime, he did many other jobs on the farm. However, he didn't make the bricks for his house, cut his trees into boards, make the plows (犁) , or any of the other hundreds of things a farm needs. Instead, he got them from people who specialized in doing each of those things.

Suppose there was another man we shall call Mr. Plowright. Using what he knew about fanning and working with iron, Mr. Plowright invented a plow that made fanning easier. Mr. Plowright did not really like fanning himself and wanted to specialize in making really good plows. Perhaps, he thought, other farmers will trade what they grow far one of my plows.

How did Mr. Plowright let people know what he was doing? Why, he advertised, of course. First he opened a shop and then he put up a sign outside the shop to attract customers. That sign may have been no more than a plow carved into a piece of wood and a simple arrow pointing to the $hop door. It was probably all the information people needed to find Mr, Plowright and his really good plows.

Many historians believe that the first outdoor signs were used about five thousand yean; ago. Even before most people could read, they understood such signs. Shopkeeper« would carve into stone, clay, or wood symbols for the product they had for sale.

A medium, in advertising talk, is the way you communicate your message. You might say that the first medium used in advertising was signs with symbols. The second medium was audio, or sound, although that term is not used exactly in the way we use it today. Originally, just the human voice and maybe some kind of simple instrument, such as a bell, were used to get people's attention.

A crier, in the historical sense, is not someone who weeps easily. It is someone, probably a man, with a voice loud enough to be heard over the other noises of a city. In ancient Egypt, shopkeepers might hire such b person to spread the news about their products. Often this earliest form of advertising involved a newly arrived ship loaded with goods. Perhaps the crier described the goods, explained where they came from, and praised their quality. His job was, in other words, not too different from a TV or radio commercial in today's world.

41. What probably led to the start of advertising?

A. The discovery of iron.                      B. The specialization of labor.

C. The appearance of new jobs.             D. The development of fanning techniques.

42. To advertise his plows, Mr. Plowright ______.

A. praised his plows in public                 R. placed a sign outside the shop

C. hung an arrow pointing to the shop     D. showed hut products to the customers

43. The writer makes up the two stories of Mr. Fielder and Mr. Plowright in order to ______.

A. explain the origin of advertising          B. predict the future of advertising

C. expose problems in advertising           D, provide suggestions for advertising

44. In ancient Egypt, a crier was probably someone who ______.

A. owned a ship

B. had the loudest voice

C. ran a shop selling goods to fanners

D. functioned like today's TV or radio commercial

45. The last two paragraphs are mainly about ______.

A. the history of advertising                   B. the benefits of advertising

C. the early forms of advertising             D. the basic design of advertising

Zhu Haoyu, 18, a history major, wears his iPod everywhere on campus. The freshman has it going out for a walk, visiting the library or lying in bed. However, he found that his habit is like displaying a big “Do not disturb ”sign for himself.

As time slips away, he has begun to regret not having conversed much with his peers around . “As I put the little buds (耳机) into my ears, I’m immersed in a universe of my own, forgetting all troubles in the real world,” said Li.

The MP3 player is one of a number of gadgets (小玩意)—starting with the Sony Walkman, which led to the iPod, iPhone and iPad —that give people the ability to shut themselves off from world around them.

Youngsters delight in handset (手持的) technology. In public, students chat on their cell phones, stopping only to talk briefly to friends. On buses or trains it’s common to see youngsters with PlayStations instead of playing poker or sharing jokes or games. And during airline flights, people watch episodes (连续剧) of US TV dramas on their iPads, rather than talking.

The BBC News magazine recently published an article saying that headphone wearing culture is making us anti-social. “Half of humankind is wired to a parallel universe that leaves them ignoring their surroundings and fellows,” wrote Tom de Castella.

Actually, it’s a decade since Apple unveiled the iPod, which promised “1,000 songs in your pocket”. In 2007 more than half of Western residents were using an iPod or MP3 player.

Entertainment is on offer in all surroundings, not just at home. But in the meantime, it has created barriers between us. Many people subscribe to the view that the headphone culture is creating a “spoilt, selfish generation that lacks civic（公民的）culture”.

However, many users of portable MP3 players argue that the device, as a mind drug, helps them relieve stress by escaping for a while. It is also said to be able to help some students concentrate on work or study. “If you want to get away from the hucksters (小贩) on the way, just start listening to your player,” said Liu, a freshman. “They do not approach people with headphones on.” This might also mean he’s blocking those who want to ask him for the directions.

Experts, however, say that short contacts or mini conversations with strangers are helpful to our mind. Many experts warn that it is dangerous to lose touch with people in our lives.

1.Zhu Haoyu found that his wearing the iPod        .

2.The underlined word “immersed” can be replaced by         .

3.What is the main idea of the fourth paragraph?

4.Which of the following is not true?

5.What is the writer’s attitude towards the headphone culture ?

Zhu Haoyu, 18, a history major, wears his iPod everywhere on campus. The freshman has it going out for a walk, visiting the library or lying in bed. However, he found that his habit is like displaying a big “Do not disturb ”sign for himself.
As time slips away, he has begun to regret not having conversed much with his peers around . “As I put the little buds (耳机) into my ears, I’m immersed in a universe of my own, forgetting all troubles in the real world,” said Li.
The MP3 player is one of a number of gadgets (小玩意)—starting with the Sony Walkman, which led to the iPod, iPhone and iPad —that give people the ability to shut themselves off from world around them.
Youngsters delight in handset (手持的) technology. In public, students chat on their cell phones, stopping only to talk briefly to friends. On buses or trains it’s common to see youngsters with PlayStations instead of playing poker or sharing jokes or games. And during airline flights, people watch episodes (连续剧) of US TV dramas on their iPads, rather than talking.
The BBC News magazine recently published an article saying that headphone wearing culture is making us anti-social. “Half of humankind is wired to a parallel universe that leaves them ignoring their surroundings and fellows,” wrote Tom de Castella.
Actually, it’s a decade since Apple unveiled the iPod, which promised “1,000 songs in your pocket”. In 2007 more than half of Western residents were using an iPod or MP3 player.
Entertainment is on offer in all surroundings, not just at home. But in the meantime, it has created barriers between us. Many people subscribe to the view that the headphone culture is creating a “spoilt, selfish generation that lacks civic（公民的）culture”.
However, many users of portable MP3 players argue that the device, as a mind drug, helps them relieve stress by escaping for a while. It is also said to be able to help some students concentrate on work or study. “If you want to get away from the hucksters (小贩) on the way, just start listening to your player,” said Liu, a freshman. “They do not approach people with headphones on.” This might also mean he’s blocking those who want to ask him for the directions.
Experts, however, say that short contacts or mini conversations with strangers are helpful to our mind. Many experts warn that it is dangerous to lose touch with people in our lives.
【小题1】Zhu Haoyu found that his wearing the iPod        .

No one knows for sure when advertising first started. It is possible that it grew out of the discovery that some people did certain kinds of work better than others did them. That led to the concept of specialization, which means that people would specialize, or focus, on doing one specific job.
Let’s take a man we’ll call Mr. Fielder, for example. He did everything connected with farming. He planted seeds, tended the fields, and harvested and sold his crops. At the same time, he did many other jobs on the farm. However, he didn’t make the bricks for his house, grind the wheat for his flour, or cut his trees into boards. He also did not make the plows(犁), the work boots, or any of the other hundreds of things a farm needs. Instead, he got them from people who specialized in doing each of those things.
Suppose there was another man we shall call Mr. Plowright. Using what he knew about farming and working with iron, Mr. Plowright invented a plow that made farming easier. Mr. Plowright did not really like farming himself and wanted to specialize in making really good  plows. Perhaps, he thought, other farmers will trade what they grow for one of my plows.
How did Mr. Plowright let people know what he was doing? Why, he advertised, of course. First he opened a shop and then he put up a sign outside the shop to attract customers. That sign may have been no more than a plow carved into a piece of wood and a simple arrow pointing to the shop door. It was probably all the information people needed to find Mr. Plowright and his really good plows.
Many historians believe that the first outdoor signs were used about five thousand years ago. Even before most people could read, they understood such signs. Shopkeepers would carve into stone, clay, or wood symbols for the products they had for sale.
A medium, in advertising talk, is the way you communicate your message. You might say that the first medium used in advertising was signs with symbols. The second medium was audio, or sound, although that term is not used exactly in the way we use it today. Originally, just the human voice and maybe some kind of simple instrument, such as a bell, were used to get people’s attention.
A crier, in the historical sense, is not someone who weeps easily. It is someone, probably a man, with a voice loud enough to be heard over the other noises of a city. In ancient Egypt, shopkeepers might hire such a person to spread the news about their products. Often this primitive form of advertising involved a newly arrived ship loaded with goods. Perhaps the crier described the goods, explained where they came from, and praised their quality. His job was, in other words, not too different from a TV or radio commercial in today’s world.
【小题1】What probably led to the start of advertisement?