The name of the mascot of World Expo 2010 Shanghai China is Hai Bao, which means the treasure of the sea. The name of Hai Bao is easy to remember, echoes with the color of its body and is a typical lucky name in Chinese tradition. Hai Bao is the good-will ambassador of Shanghai Expo. He is embracing friends from all over the world with his arms and confident smile.

Like the mascots for huge worldwide events such as Olympics and World Cup, the mascot of World Expo is very important for interpreting the theme and expressing the culture. The World Expo mascots have not only become the representatives of Expo images, but also embody(体现) the culture and spirit of hosting countries and cities. The mascot of World Expo 2010 Shanghai China is trying to accomplish the following functions:

To embody the culture of the hosting country. World Expo 2010 Shanghai China is a global event hosted by China and undertaken by the city of Shanghai. It is the first time that a developing country will host a registered World Expo. The design of Shanghai Expo mascot must have Chinese cultural characters, state the Chinese cultural spirit and manifest(表明) that Shanghai Expo is a platform for worldwide cultural exchange. Meanwhile, the design must accord with Chinese laws and social conventions.

To interpret the theme “Better City, Better Life”. The image of mascot should well express the theme by using innovative ideas, impressive appearance and motions to state its concept and characters. By exploring the relationship among cities, urban residents and planet, the mascot must express the inner relation between heritage (遗产) and future.

To have the value of re-creation. The mascot of World Expo 2010 Shanghai China should meet the principle of  “good looking, easy to understand, easy to remember and easy to use.” It should also be suitable for the creation of licensed products, including stationery, garments, souvenirs and jewellery. The mascot should be easy to be re-created in graphic, solid or electronic media.

  71  of the World Expo 2010 Shanghai China

I.    72   to Haibao:

·Meaning:

  the treasure of the sea

  the good-will ambassador of Shanghai Expo.

·   73   :

     74  

  echoing with the color of its body

  a typical lucky name in Chinese tradition

II.   75   of the mascot:

· interpreting the theme

· expressing the culture

III.   76   of the mascot of World Expo 2010:

· To embody the culture of the hosting country

  have Chinese cultural characters

  state the Chinese cultural spirit

manifest Shanghai Expo being   77   for worldwide cultural exchange

· To    78    “Better City, Better Life”

  state its concept and characters

  express the inner relation between heritage and future

· To have the    79  

     80  

  be suitable for the creation of licensed products

  be easy to be re-created