题目列表(包括答案和解析)
短文改错:
If it intends to have an ad make, |
1.________ |
a company will go to an advertising firm |
2.________ |
to discuss the advertisement of its product. |
3.________ |
The firm collects as many information as |
4.________ |
possible about the product and the possibly |
5.________ |
customers. The one person in charge of the |
6.________ |
matter then holds a meeting. Several another |
7.________ |
persons who will work together also present. |
8.________ |
After the ad is finished, it is showed to |
9.________ |
the company, which may try it out after |
10.________ |
it is used all over the country. |
Happy April Fool’s Day! In celebration of the day, we have put together a list of some of the greatest hoaxes (恶作剧) in history. They are the lies that have been designed for innocent people who are ready to believe them.
▲INSTANT COLOR TV
In 1962 there was only one TV channel in Sweden, and it broadcast in black and white. The station’s Kjell Stepson, appeared on the news to announce that thanks to a newly developed technology, all viewers could now quickly and easily transform their existing sets to display color reception. All they had to do was pull a nylon stocking over their TV screen, and they would begin to see their favorite shows in color. Reportedly, hundreds of thousands of people, were taken in. Actual color TV transmission only started to appear in Sweden on April 1, 1970.
▲SAN SERRIFFE
In 1977 the British newspaper The Guardian published a special seven-page supplement (增刊) in honor of the tenth anniversary of San Serfiffe, a small republic located in the Indian Ocean. A series of articles affectionately asked for more information about the beautiful holiday spot. Few noticed that everything about the island was made up.
▲NIXON FOR PRESIDENT
In 1992 American National Public Radio’s Talk of the Nation program announced that Richard Nixon, in a surprise move, was running for President again. His new campaign slogan was, “I didn’t do anything wrong, and I won’t do it again.” Accompanying this announcement were audio clips (片断) of Nixon delivering his election speech. Listeners responded immediately to the announcement, flooding the show with calls expressing shock and anger. Only during the second haft of the show did the host John Huckleberry reveal that the announcement was a practical joke. Nixon’s voice was copied by comedian Rich Little.
Which of the following western countries is NOT mentioned in the text?
A. India B. the UK
C. the United States D. Sweden
Who worked as a host on the radio?
A. Kjell Stepson B. Rich Little
C. Richard Nixon D. John Huckleberry
When did the small republic San Serriffe come into being?
A. In 1962. B. In 1977.
C. In 1992. D. Never.
Where can we probably read this article?
A. In an ad. B. In a magazine.
C. In a novel. D. In a news report.
Beware of those who use the truth to deceive. When someone tells you something that is 36 , but leaves out important information that should be 37 , he can create a false impression.
For example, someone might say, “I just 38 a hundred dollars on the lottery. It was great. I took that dollar ticket back to the store and 39 it in for one hundred dollars!”
This guy’s a winner, 40 ? Maybe, maybe not. We then discover that he bought two hundred 41 , and only one was a winner. He’s really a big 42 !
He didn’t say anything that was 43 , but he deliberately left out some important 44 . That’s called a half-truth. Half-truths are not technically 45 , but they are just as not 46 .
Untrustworthy candidates in 47 campaigns often use this tactic(策略,手段). Let’s say that during Governor Smith’s last term, her state lost one million jobs and 48 three million jobs. Then she 49 another term. One of her opponents runs an ad 50 , “During Governor Smith’s term, the state lost one million jobs!” That’s true. 51 , an honest statement would have been, “During Governor Smith’s term, the state had a net gain of 52 million jobs.”
Advertisers will sometimes use half-truths. It’s 53 the law to make false claims so they try to mislead you with the 54 . An ad might boast, “Nine out of ten doctors recommend Yucky Pills to cure nose pimples.” It 55 to mention that they only asked ten doctors and nine of them work for the Yucky Corporation.
This kind of deception happens too often. It’s a sad fact of life: Lies are lies, and sometimes the truth can lie as well.
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◆ Share Flats: Happy Valley big flat, 1 room ready for use immediately. Quiet and convenient, fully furnished, park view. $6,800 including bills with maid. Female nonsmoker. No pet. Sara 25720836 or 10077809.
◆ Moving Sale: 2 armchairs, red/brown at $400 each; coffee table, black, wood, $800; oil painting, big, $900; Tianjin carpet, green 3×7, $600; double bed, $500; mirror, big, square, $500; fridge, big, double-door, $1000; old pictures, $140 up, each; plants, big and small. Tel: Weekend, 25216011/Weekday, 25245867.
◆ Part-time Laboratory Assistant Wanted: Required by busy electronics (电子) company to help with development of computer. Should have an electronics degree and some practical experience of working in an electronics laboratory. Hours 9:30a.m.-1:0p.m. Mon.-Fri. Fourteen days paid leave. Salary ¥6598-10230 dependent on experience. Letter of application to: Mrs. G Chan, NOVA ELECTRONICS, 45 Gordon Rd, Hung Hom Kowloon.
1.The one who put on the first ad probably wants to _________.
A.rent a beautiful flat of her own in Happy Valley
B.find another lady to share the cost to rent a flat
C.share her room in a flat with whoever has no pet
D.take on a maid to look after herself and the flat
2.According to the ads, you may _______.
A.buy an old picture for $150
B.call at 25245867 and see a beautiful park
C.buy two armchairs for $ 400
D.hire a maid by paying $6,800
3.Once you can get a part-time job in NOVA ELECTRONICS, _______.
A.you have to work at least 4 hours a day
B.you should write a letter to Mrs. G Chan
C.you will get no more than $6 598 each month
D.you will be given 14 days off each year besides weekends
Celebrity endorsements
Despite the fact that companies believe celebrities had a lot of pull with regard to the buying trends of consumers, researchers have discovered that this does not seem to be the case. British and Swiss researchers carried out a study showing that advertisements made by celebrities like David Beckham and Scarlett Johansson are not as effective as those by ordinary people.
In a sample of 298 students, researchers presented a magazine advertisement for a digital camera that was endorsed (为…做广告宣传) by a fictional student claiming the camera was “hot” and his “preferred choice”. The same advertisement was shown to other students, but with a difference: The camera was endorsed by a famous person in Germany.
While the students said that both advertisements were beneficial, the one made by the student topped the celebrity one if students aimed to impress others with their purchases (购买). More than half of the students, who admitted purchasing products that would impress others, said they were influenced by the student’s advertisement. Only 20% said the celebrity one would affect their buying decision.
Professor Brett Martin of the University of Bath’s School of Management, explained that the findings could be used not only in Germany, but in other countries as well. “ Our research questions whether celebrities are the best ways to sell products,” said Prof Martin.“Celebrities can be effective but we found that many people were more convinced by an endorsement from a fictional fellow student. This is because many people feel a need to keep up with the Jones when they buy.”
1.Some companies think the celebrities endorsement .
A.is popular with the consumers
B.can pull all the consumers into the shops
C.can affect the consumers’ purchasing
D.is as effective as an endorsement from common people
2.Which of the following ads would be more effective to common consumers, according to
the experiment?
An ad featuring lovely pandas.
An ad made by David Beckham.
An ad made by fictional common people.
An ad with beautiful natural scenery.
3.The underlined words “the Jones” in the last paragragh refer to“ ”.
A.someone called Jones B.common people
C.the Jones family D.celebrities
4.We can infer from the passage that .
A.celebrities cheat consumers in advertisement
B.the researchers here are against celebrity endorsement
C.the student’s ads are more reliable than those made by celebrities
D.companies needn’t spend so much money on celebrity endorsement
5.We can probably read the article in .
A.a local newspaper B.a science report
C.an academic journal D.a textbook
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