It’s really a tough job for automakers doing marketing and sales in China, where competition is acute and customers have little loyalty. They have tried a range of tricks in recent years.

But there should be a moral bottom line. Unfortunately, a Buick dealership used the tragedy of a two-month-old infant to advertise its cars last week on Weibo – Micro blog. And Hyundai Motor followed suit.

On March 4, an SUV was stolen with the infant left inside alone in the northeastern city of Changchun. The news spread widely on Weibo after the baby’s father called the local police and radio station for help. The next day it was revealed that the infant was choked to death and buried in snow by the thief. The online community expressed its deeply felt sympathy and condolences.

The Buick dealership posted a photo of the baby and two of its cars on its official Weibo account to advertise its GPS system that can locate the stolen car. “A few thoughts on the Changchun stolen car and baby incident: when buying a car it’s entirely OK to choose a brand with advanced technology,” said the post. Though the post was made before tragic fate of the infant was known, the action generated a storm of outrage on Weibo. Some online commentators said it is “marketing at the cost of lives” and “extremely despicable.”

Worse was the post on Hyundai’s official Weibo account that advertised the anti – theft system on its new SUV Santa Fe, an entry made after the child was known to have died. The action also enraged micro bloggers.

Both posts were soon deleted. The Buick dealership made an apology on Weibo to the family of the victim and the public. But screenshots saved by users continued to be posted and the negative impact on both brands persists.

The two brands probably didn’t expect such a firestorm of fury from the Internet community, but they really made a big mistake sinking below the moral bottom line. They certainly ruined their own brand images.

The Chinese have the same proverb as the English language – a little leak will sink a great ship. It takes decades to build the great ship of a respectable brand but it can take just a moment of negligence to make it fail completely.

For those in corporate marketing, two lessons should be learned: first, be careful in the era of social media when one wrong can be easily magnified and have disastrous impacts in just a few clicks.

Second and more importantly, think with your brain and heart. Never break the moral bonds of respect for human life and sympathy for our fellow man.

1.Who is to blame for the tragedy of Changchun infant according to the passage?

A．The baby’s father                      B．Buick and Hyundai dealership

C．Weibo                                D．Not clear

2.Which of the following statements is correct?

A．The missing infant was found alive in the stolen car.

B．Micro blog marketing of tragic infant death fuels firestorm of criticism.

C．People can’t see the two posts any more because they were deleted.

D．The two car brands mentioned in the passage spoiled their own reputation by selling the stolen car.

3.What does the underlined word – “despicable” in paragraph 4 mean?

A．Immoral          B．Important         C．Distinguished       D．Considerable

4.The reason why Hyundai’s post was worse than Buick’s is that _________.

A．Hyundai dealership didn’t make an apology on Weibo

B．Buick dealership expressed its deeply sympathy and condolences

C．Hyundai’s post was made after people knew the infant had died

D．Buick’s car was more advanced on its GPS system

5.In the last paragraph, the author encourages people _____________.

A．not to sink below the moral bottom line

B．not to sympathize our fellow man

C．to think twice before making decision

D．to magnify the mistakes people make

 

阅读下列应用文及相关信息，并按照要求匹配信息。把答案填涂在答题卡上相应的题号的答案标号上，如答案是E把AB同时一起涂黑，如答案是F把 CD同时一起涂黑。

首先，请阅读下面的应用文

A. Chinook’s at Salmon Bay (Ballard/Crown Hill)

This casual seafood restaurant — practically a city institution — is always dependably family-friendly, and its food is always satisfying. It’s a great place to take visiting friends and families too.

B. Matt’s in the Market (Downtown)

The most romantic feature about this cozy closet of a restaurant in the Pike Place Market is its size. It might also make it tough to get into without a wait.

C. St. Clouds (Madison Park/ Madrona / Leschi)

Youngsters get special attention from kind staff, and sweet-treatment extends to the kids’ weekend brunch menu and their dinner options.

D. RockSport Bar & Grill (West Seattle)

Everything about RockSport is big: the seating area, the menu, and last but not least, the wall-sized projection TV screen.

E. Canlis Restaurant (Queen Anne/Seattle Center)

Canlis is the place to go when you want to plan a really, truly special experience (marriage proposals, big anniversaries, etc.). The food, service and setting are all spectacular.

F. Red-hot bakeries

No matter where you go in this wide, wide world, one thing holds true: People absolutely love fresh-baked bread. Our little corner of the planet boasts more than a few bakeries that make breads and delectable pastries worth falling for.

请阅读以下就餐者的信息，然后匹配就餐者和适合他们的餐厅。

1.The Carpenters often take their kids out to have dinner in a restaurant on weekends. They haven’t visited a lot of restaurants. But sometimes they are rejected because of the children. The weekend is coming again. Whatever restaurant they visit, it is essential that it should welcome kids, especially their five-year-old daughter. And their elder daughter doesn’t like fish or lobster.

2.Fanny just got to know that Anna, her former classmate, and she worked in the same office block. They haven’t seen each other since graduation. They plan to meet each other at lunch hour. But they have only one hour for lunch. As both of them like cakes and bread, a bakeshop might be a good choice.

3.Leo and his wife have been married for five years. They hope to have a celebration in a fine restaurant. These days a restaurant like this is always packed with lovers. They wouldn’t like to wait for a table.

4.After going shopping with her boyfriend in downtown for the whole afternoon, Charlene is looking for a comfortable place to sit down and just enjoy being together.

5.Gary and his football team are going to have a get-together. They want to find a place where they can drink beers while enjoying some sports program.

 

根据短文内容，从短文后的选项中选出能填入空白处的最佳选项。选项中有两项为多余选项.

Everybody worries. Grown-ups do it and kids do it, too. But what should you do about it? Whether your worries are big or small, you can take these steps:

Figure it out.

1 That can make it tough to find out what the problem is or to pick one part of the problem to try to solve. But being able to focus on your problem—or at least part of it—is the first step to taking action.    2 Think of ways to make it better.

There is almost always something you can do to help you feel less worried. Sitting there worrying is no fun and it probably won’t solve your problem. 3 If your worry is about a fight you had with your friend, you might write down all the actions you could take—from writing the friend a note to inviting him or her over for a game of basketball. Once you have a list of possible actions, you can select the one that you think is most likely to get your friendship back on track.4

Worrying can make you feel lonely. When you are worried, it can help to find someone to talk to. Sometimes people say, “Why should I bother? They can’t do anything about it.” But here is the reason to give it a try anyway: 5 Just the act of telling someone what’s bothering you can make you feel a little better.

A．Ask for help.

B．Divide your problems into parts.

C．Worrying too much is bad for your health.

D．Some problems are big and have a lot of parts.

E. Switching to immediate action can help you feel more hopeful.

F. If you are having trouble figuring out what worries you, get to the last step.

G. You don’t know that no one can help until you share your feelings and let someone try to help.

 

I had this exchange with my 6-year-old last week．

       Him: Mom, we have to start buying Danimals．

       Me: Why?

       Him: So, I can bring it to |school for lunch．It's yogurt ．

       Me: Why do you want it so badly?

       Him: Because Danimals i|s giving away five fantastic Caribbean vacations．

       I had to explain that there was little chance that he would win a vacation．It's a strategy used to encourage kids to beg for artificially-colored （人工着色的） yogurt that costs a lot．

       Marketing follows my kids —and yours—wherever they go ．It comes via TV commercials． Store displays and websites are also constantly selling at our kids ．But the most powerful means in kids" lives is the presence of licensed characters on every product imaginable．

       Children can begin their day in character clothing．There's even character -themed wall paint available．A breakfast in a character bowl can be followed by a character toothbrush and character toothpaste（牙膏）, character soap and shampoo, and a character wash cloth and towel ．Then, they can put on character clothing and character shoes．Check that, character clock on the wall: Is it time for characier-shaped fruit snacks yet?

       Surround kids with enough of the characters and they'll come to believe they need them．Most of us, of course, don't buy all those items．But say no to four products out of five and your home can still get filled with these tiny items encouraging brand loyalty （品牌忠诚）

       At this time of year, parents buy licensed school supplies．With so much marketing around us, it can be tough to stop the tide．

       "One thing that helps parents'is that they can talk to other parents about, this kind of thing," Linn suggested ．"If you decide you want to buck this, it helps to find other people who will do the same thing ．That way, if your child says．"Everyone's doing it," you can really have a sense of whether everyone is．" |

From the dialogue between the author and the son, we can infer that ____-

       A．the son likes drinking yogurt a lot．

       B．buying Danimals may win a free tour

       C．the son's school encourages kids to eat yogurt

       D．Danimals in the most popular yogurt among kids．

We can learn from th^ passage that     '

       A．character bowls increase kids' appetite．

       B．character-themed wall paint is expensive

       C．household goods are becoming the target of advertisers．

       D．Linn considered character-themed products a foolish marketing strategy．

The underlined word "buck" in the last paragraph probably means _____．

       A．support        B．resist           C．advertise            D．learn

What does the passage mainly tell us ?  ．

       A．Marketing is affecting kids all the time．

       B．Most kids now don't have a happy childhood,

       C．Kids like buying licensed school supplies a lot.

       D．Licensed character produce are doing great harm to kids.

While the factors driving the modern family are many and complex－from the explosion of technology to the influx(涌入) of mothers into the workforce－parental fear may be at the heart of today's rushed(匆忙的) approach to child－rearing(养育孩子), some experts say.

Parents fear everything from media exposure to violence to peer pressure, says Alan Mirabelli, executive director of Ottawa think tank. Perhaps most of all, there's the fear that their kids won't be equipped to compete in the future.

Some might argue that today's parents are micromanagers because, unlike those who raised families during the Depression and World War Ⅱ， they don't have enough real worries. But Mirabelli says it comes down to a different context and a different set of challenges.

He notes that while parents 25 or 30 years ago had the modest goals of providing their offspring with more than they had, the current driving force is the desperation to equip kids for a dog－eat－dog world.

They demand tougher schools, a heftier(容量更大的) curriculum and standardized testing to measure performance. Outside the school system, they fill in the gaps with tutoring, music lessons, art classes, gymnastics and hockey. For those who can't afford it,_there's the additional stress and fear that their kids don't stand a chance.

David Elkind, a renowned child psychologist and author of The Hurried Child, says hyper－parenting is a reaction to a world changing so fast and we have no idea how to prepare kids for it. Parents can't envision the society their kids will inhabit as adults, so they try to cover all the possibilities, cramming in as much as possible and operating on the principle that earlier is better. “This works against the notion of let children be children，”said David Elkind.

6. The biggest fear of parents is that their children________.

A. will change for the worse because of media influence

B. will get involved in violence

C. will fall behind in future competition

D. will compare themselves with peers

7. David Elkind holds the view that________.

A. parents should equip their kids for a changing world

B. parents shouldn't worry too much about their children

C. parents shouldn't destroy the childhood of their children

D. it's better for parents to foresee the future society

8. We can conclude from the text that________.

A. children today can't enjoy a real childhood

B. children today are better equipped for the future

C. parents today actually have no real worries

D. parents today face more challenges actually

9. What would be the BEST title for the text?

A. Modern family is becoming complex

B. The harm of rushed approach to child－rearing

C. How to equip children for the future

D. The parents are worried, so the children are hurried

10. The underlined word “it” in the fifth paragraph probably refers to________.

A. the tough education

B. a good environment

C. a colourful after－school activity

D. a rich and happy life