题目列表(包括答案和解析)
The rise of multinational corporations (跨国公司), global marketing, new communications technologies, and shrinking cultural differences have led to an unparalleled increase in global public relations or PR.
Surprisingly, since modern PR was largely an American invention, America’s relations is being threatened by PR efforts in other countries. Ten years ago, for example, the world’s top five public relations agencies were American-owned. In 1991, only one was. The British in particular are becoming more sophisticated and creative. A recent survey found that more than half of all British companies include PR as part of their corporate (公司的) planning activities, compared to about one-third of U.S. companies. It may not be long before London replaces New York as the capital of PR.
Why is America lagging behind in the global PR race? First, Americans as a whole tend to be fairly provincial and take more of an interest in local affairs. Knowledge of world geography, for example, has never been strong in this country. Secondly, Americans lag behind their European and Asian counterparts (相对应的人) in knowing a second language. Less than 5 percent of Burson—Marshall’s U.S.employees know two languages. Ogilvy and Mather have about the same percentage. Conversely, some European firms have half or more of their employees fluent in a second language. Finally, people involved in PR abroad tend to keep a closer eye on international affairs. In the financial PR area, for instance, most Americans read the Wall Street Journal. Overseas, their counterparts read the Journal as well as the Financial Times of London and The Economist, publications not often read in this country.
Perhaps the PR industry might take a lesson from Ted Turner of CNN (Cable News Network). Turner recently announced that the word “foreign” would no longer be used on CNN news broadcasts. According to Turner, global communications have made the nations of the world so interdependent that there is no longer any such thing as foreign.
【小题1】Compared with the American PR personnel, what is/are an advantage(s) of the non-Americans involved in PR?
A. They tend to be more internationally minded
B. They speak more and better foreign languages.
C. They usually pay more attention to global financial situation.
D. Both A and B.
【小题2】What is the immediate cause of the downfall of America’s public relations?
A.The number of US public relations agencies had greatly decreased by 1991. |
B.Other countries have increased their efforts in public relations. |
C.On the global scale, cultural differences have significantly shrunk. |
D.The British companies are becoming especially sophisticated and creative in public relations. |
A.an American | B.a Briton |
C.Ted Turner | D.an Asian |
A.strict in thinking | B.like people from rural areas |
C.limited in outlook | D.interested in geographical knowledge |
The rise of multinational corporations (跨国公司), global marketing, new communications technologies, and shrinking cultural differences have led to an unparalleled increase in global public relations or PR.
Surprisingly, since modern PR was largely an American invention, America’s relations is being threatened by PR efforts in other countries. Ten years ago, for example, the world’s top five public relations agencies were American-owned. In 1991, only one was. The British in particular are becoming more sophisticated and creative. A recent survey found that more than half of all British companies include PR as part of their corporate (公司的) planning activities, compared to about one-third of U.S. companies. It may not be long before London replaces New York as the capital of PR.
Why is America lagging behind in the global PR race? First, Americans as a whole tend to be fairly provincial and take more of an interest in local affairs. Knowledge of world geography, for example, has never been strong in this country. Secondly, Americans lag behind their European and Asian counterparts (相对应的人) in knowing a second language. Less than 5 percent of Burson—Marshall’s U.S.employees know two languages. Ogilvy and Mather have about the same percentage. Conversely, some European firms have half or more of their employees fluent in a second language. Finally, people involved in PR abroad tend to keep a closer eye on international affairs. In the financial PR area, for instance, most Americans read the Wall Street Journal. Overseas, their counterparts read the Journal as well as the Financial Times of London and The Economist, publications not often read in this country.
Perhaps the PR industry might take a lesson from Ted Turner of CNN (Cable News Network). Turner recently announced that the word “foreign” would no longer be used on CNN news broadcasts. According to Turner, global communications have made the nations of the world so interdependent that there is no longer any such thing as foreign.
1.Compared with the American PR personnel, what is/are an advantage(s) of the non-Americans involved in PR?
A. They tend to be more internationally minded
B. They speak more and better foreign languages.
C. They usually pay more attention to global financial situation.
D. Both A and B.
2.What is the immediate cause of the downfall of America’s public relations?
A. The number of US public relations agencies had greatly decreased by 1991.
B. Other countries have increased their efforts in public relations.
C. On the global scale, cultural differences have significantly shrunk.
D. The British companies are becoming especially sophisticated and creative in public relations.
3.It could be inferred that the author of the passage is______.
A. an American B. a Briton
C. Ted Turner D. an Asian
4.The underlined word “provincial” in paragraph 3 could possibly mean “ ”.
A. strict in thinking B. like people from rural areas
C. limited in outlook D. interested in geographical knowledge
The rise of multinational corporations (跨国公司), global marketing, new communications technologies, and shrinking cultural differences have led to an unparalleled increase in global public relations or PR.
Surprisingly, since modern PR was largely an American invention, America’s relations is being threatened by PR efforts in other countries. Ten years ago, for example, the world’s top five public relations agencies were American-owned. In 1991, only one was. The British in particular are becoming more sophisticated and creative. A recent survey found that more than half of all British companies include PR as part of their corporate (公司的) planning activities, compared to about one-third of U.S. companies.It may not be long before London replaces New York as the capital of PR.
Why is America lagging behind in the global PR race? Firstly, Americans as a whole tend to be fairly provincial and take more of an interest in local affairs. Knowledge of world geography, for example, has never been strong in this country. Secondly, Americans lag behind their European and Asian counterparts (相对应的人) in knowing a second language. Less than 5 percent of Burson—Marshall’s U.S.employees know two languages. Ogilvy and Mather have about the same percentage. Conversely, some European firms have half or more of their employees fluent in a second language. Finally, people involved in PR abroad tend to keep a closer eye on international affairs. In the financial PR area, for instance, most Americans read the Wall Street Journal. Overseas, their counterparts read the Journal as well as the Financial Times of London and The Economist, publications not often read in this country.
Perhaps the PR industry might take a lesson from Ted Turner of CNN (Cable News Network). Turner recently announced that the word “foreign” would no longer be used on CNN news
broadcasts. According to Turner, global communications have made the nations of the world so interdependent that there is no longer any such thing as foreign.
1.Compared with the American PR personnel, what is/are an advantage (s) of the non-Americans involved in PR?
A. They tend to be more internationally minded
B. They speak more and better foreign languages.
C. They usually pay more attention to global financial situation.
D. Both A and B.
2.What is the immediate cause of the downfall of America’s public relations?
A.The number of US public relations agencies had greatly decreased by 1991.
B.Other countries have increased their efforts in public relations.
C.On the global scale, cultural differences have significantly shrunk.
D.The British companies are becoming especially sophisticated and creative in public relations.
3.It could be inferred that the author of the passage is______.
A.an American B.a Briton C.Ted Turner D.an Asian
4.The underlined word “provincial” in paragraph 3 could possibly mean “ ”.
A.strict in thinking B.like people from rural areas
C.limited in outlook D.interested in geographical knowledge
The rise of multinational corporations (跨国公司), global marketing, new communications technologies, and shrinking cultural differences have led to an unparalleled increase in global public relations or PR.
Surprisingly, since modern PR was largely an American invention, America’s relations is being threatened by PR efforts in other countries. Ten years ago, for example, the world’s top five public relations agencies were American-owned. In 1991, only one was. The British in particular are becoming more sophisticated and creative. A recent survey found that more than half of all British companies include PR as part of their corporate (公司的) planning activities, compared to about one-third of U.S. companies.It may not be long before London replaces New York as the capital of PR.
Why is America lagging behind in the global PR race? Firstly, Americans as a whole tend to be fairly provincial and take more of an interest in local affairs. Knowledge of world geography, for example, has never been strong in this country. Secondly, Americans lag behind their European and Asian counterparts (相对应的人) in knowing a second language. Less than 5 percent of Burson—Marshall’s U.S.employees know two languages. Ogilvy and Mather have about the same percentage. Conversely, some European firms have half or more of their employees fluent in a second language. Finally, people involved in PR abroad tend to keep a closer eye on international affairs. In the financial PR area, for instance, most Americans read the Wall Street Journal. Overseas, their counterparts read the Journal as well as the Financial Times of London and The Economist, publications not often read in this country.
Perhaps the PR industry might take a lesson from Ted Turner of CNN (Cable News Network). Turner recently announced that the word “foreign” would no longer be used on CNN news
broadcasts. According to Turner, global communications have made the nations of the world so interdependent that there is no longer any such thing as foreign.
【小题1】Compared with the American PR personnel, what is/are an advantage (s) of the non-Americans involved in PR?
A. They tend to be more internationally minded
B. They speak more and better foreign languages.
C. They usually pay more attention to global financial situation.
D. Both A and B.
【小题2】What is the immediate cause of the downfall of America’s public relations?
A.The number of US public relations agencies had greatly decreased by 1991. |
B.Other countries have increased their efforts in public relations. |
C.On the global scale, cultural differences have significantly shrunk. |
D.The British companies are becoming especially sophisticated and creative in public relations. |
A.an American | B.a Briton | C.Ted Turner | D.an Asian |
A.strict in thinking | B.like people from rural areas |
C.limited in outlook | D.interested in geographical knowledge |
Quickly, Two giant Martin seaplanes were sent up to search for Flight 19. Several hours later, the wind became strong and visibility (能见度) dropped.A return to base was ordered.But only one of the Martin seaplanes landed.Fore days later, the Navy and Coast Guard combed a100, 000 square miles area with more than 100 planes and ships. No sign was ever shown of the missing planes.
Today, people have noted the disappearance of many ships and planes in the southwest part of the North Atlantic and began to call this area the Bermuda Triangle(百慕大三角区).
The points of the triangle are Bermuda, Puerto Rico and a spot in the Gulf of Mexico, west of Florida.It is a twofaced water world of tiny islands, bright beaches and beautiful waters. Yet thick fogs, powerful currents (激流) and sudden storms are hidden behind this smiling surface.
1. Why did Flight 19 disappear?
A.Because the wind became strong and visibility dropped
B.Because Tailor was given wrong orders to dive.
C.Because Tailor couldn’t reed his compasses correctly.
D.Because something unknown made the compasses unable to work as usual.
2. In what position did Flight 19 disappear?
A.In the southeast part of the Atlantic Ocean.
B.In the northeast part of the Atlantic Ocean.
C.To the southwest of Bermuda in the Atlantic Ocean.
D.To the northeast of Bermuda in the Atlantic Ocean.
3. How many planes disappeared altogether that day?
A.Five.
B.Six.
C.Two.
D.Only one.
4. The word “ comb” in the passage means________.
A.cover with
B.fly over
C.do up one’s hair with a comb
D.search all over
5. Which of the following shows the correct position of the Bermuda Triangle?
(F = Florida, Bm = Bermuda, PR = Puerto Rico, Bh= Barhamas, MG = the Gulf of Mexico, Atl= the Atlantic Ocean, B= Base);m8?xscii-font-family:"Times New Roman"; mso-hansi-font-family:"Times New Roman";mso-ansi-language:EN-GB'>.two primary means of transportation
/span>
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