Values 2. place 3. concerned 4. Behaviors 5. goals 6. Reasons 7. competition 8. pressure 9. attitudes 10. benefit (四) Traditionally, customers may consider more about what they buy the product for. However, the image of product and the consuming circumstance have become the key points to attract customer awareness and stimulate their buying needs. Frequently, customers buy goods just because they are cute, lovely and unique. With a less emphasis on functional utilities, the experience and imaginative space are placed into an increasingly important role. The image of product is emphasized, as well as the communication between products and consumers. “Customer behavior, which appears to be focused and directed at the object and at pleasure, in fact responds to quite different objectives: displaced expression of desire, and the production of a code of social values through the use of differential signs . The reason for image-oriented customer behavior is probably that customers’ lifestyle has been continuously virtualized by paying much attention to “Virtual Reality . The evidences can be traced from computer games and Hollywood movies, in which customers’ preference for fleeing reality is perfectly matched. This change requires us to take efforts to enhance product image by integrating style, color, taste, shape and material, and communicate with customers creatively, imaginatively and innovatively, and enable them to enjoy the distinctive experience image brings. “[A] need is not a need for a particular object as much as it is a `need’ for difference . The typical example is Apple Computer’s IMAC, which has strong visual impact and outstanding dynamics. By this way, customer relationship can be set up through image, and brand can be treated as living that can transform people. Other examples commonly used are Disney Fairyland and Las Vegas, where new experience and imagination are fully demonstrated. In sum, consumption is negotiation, a never-ending conversation held in the languages of advertising, packaging, branding, fashion, and entertainment. More Attention to the Image of Product Main comparisons Contexts Different aspects 1 about by people when they are shopping. In the past, people think more about the 2 of the goods. People today are more easily 3 by the 4 of product and the buying atmosphere. Different 5 to promote sales Traditionally, producers may focus more on the functional utilities of goods. Nowadays, product image should be 6 and there should be more effective 7 with customers. More details worth noticing The 8 for image-centered behavior Influenced by computer games and Hollywood movies, people’s 9 is virtualized. 10 are given to prove the importance of image Apple Computer’s IMAC/ Disney Fairyland/ Las Vegas cerned/ cared 2. use/ function 3. attracted 4.image 5. ways 6. stressed unication 8. reason 9. lifestyle 10. Examples (五) A listener has written from China for advice about how to lose weight. Michael in Shanghai says he is 26 and has battled obesity for most of his life. Obesity , a severe weight problem, is a complex condition. A doctor may advise taking medicine along with changing one’s behaviors. Experts say that the most successful weight-loss plans include a well-balanced diet and exercise. People who want to avoid weight gain have to balance the number of calories they eat with the number of calories they use. To lose weight, you can reduce the number of calories you take in, increase the number you use, or both. A recent study looked at four of the most popular dieting plans in the US. Researchers at Stanford University in California studied over 300 overweight women, mostly in their thirties and forties. Each woman went on one of the four plans: Atkins, The Zone, Ornish or LEARN. The women attended diet classes and received written information about the food plans. At the end of the year, the women on the Atkins diet had lost the most, more than four and one-half kilograms on average. They also did better on tests for cholesterol levels and blood pressure. Christopher Gardner, who led the study, says the Atkins diet may be more successful because of its simple message to eat less sugar. He also says that the advice to increase protein in the diet leads to more satisfying meals. He says that there was not enough money to study men, but that men would probably have similar results. Last week, another report based on thirty-one studies suggested that only a small minority of people have long-term success with dieting. Most dieters regained their lost weight within five years and often they become more overweight. But those who kept the weight off generally were the ones who exercised. Title: 1. to lose weight Doctors’ advice ●:take medicine along with 2. Experts’ 3. plans ●a well-balanced diet : 4. less energy than needed , increase the number you use, or both. ●5. Four of the most popular dieting plans in the US ●Atkins: eat less sugar than usual and 6. protein in the diet ●The Zone ●7. ●LEARN. From 8. ●have long-term success with dieting, otherwise most dieters will 9. their lost weight ●exercise is more important than dieting for 10. Key: 1. Proper ways 2. changing one’s behaviors 3. weight-loss 4. take in 5. exercise 查看更多

 

题目列表(包括答案和解析)

Japanese students work very hard but many are unhappy.They feel heavy pressures from their parents to do well in school.Most students are always being told by their parents to study harder so that they can have a wonderful life.Though this may be good ideas for those very bright students,it can have very bad results for many students who are not quick enough at learning.

Unfortunately,a number of students killed themselves.Others are after comfort in using drugs.Some do bad things with trouble-makers and turn to crime.Many of them have tried very hard at school but have failed in the exams and have disappointed their parents.Such students feel that they are less important and leave school before they have finished their study.

It is surprising that though most Japanese parents are worried about their children, they do not help them in any way.Many parents feel that they are not able to help their children and that it is the teachers' work to help their children.To make matters worse, a lot of parents send their children to special school called juku-cram schools.These schools are open during the evening and on weekends, and their only purpose is to prepare students to pass exams, they do not try to educate students in any real sense of the real world. It thus comes as a shock to realize that almost three quarters of the junior or high school population attend these cram schools.     

Ordinary Japanese schools usually have rules about everything from the students' hair to their clothes and things in their school bag.Child psychologists now think that such strict rules often lead to a feeling of being unsafe and being unable to fit into society.They regard the rules as being harmful to the development of each student.They believe that no sense of moral values is developed and that students are given neither guidance nor training in becoming good citizens.

1.A lot of Japanese students are unhappy at school because                 

A.they work very hard          B.they find they can't do well at school

C.they feel unimportant        D.they are under too much pressure     

2.Because of their failure at school, some students take drugs to          

A.kill themselves             B.seek comfort

C.disappoint their parents      D.make trouble    

3.What should be the best title of the passage?

A.Students' Pressure   

B.Students' Problems     

C.The Negative Impact(影响) of Japanese Education     

D.The Trouble in Japanese Schools

4.In juku-cram schools students              

A.are taken good care of by the teachers     B.feel no pressure

C.are trained to pass exams               D.can learn a lot of useful things

5.In ordinary Japanese schools,        .

A.there are strict rules                 B.students feel safe     

C.students can do anything               D.learning is not important

 

查看答案和解析>>

完形填空

  American teenagers have always worked for extra pocket money. 1 their predecessors(前辈), today’s young people are 2 to work long hours during the week for hundreds of dollars each month. They spend the money 3 themselves rather than contributing it 4 their families. In a 1997 5 of 16000 high school seniors nationwide, it was 6 that eighty percent of students who worked 7 their earnings on their own 8 such as clothing, stereo equipment, records and movies. 9 five percent said they contributed most of their income, which often exceeded, $ 200 a month, to help pay family living 10 The benefits of this work-and-spend ethics(伦理观)are being 11 argued, Some experts, and many parents, 12 that year-round part-time employment increases youngsters’ 13 of worth, teaches them financial(财政的) 14 and reduces tension, and thus conflict(冲突) 15 the family. Other, 16 , argue that working teenagers are separated, physically and financially, 17 their families, which in turn 18 parental authority.

  Teenagers’ schoolwork can also suffer.“When youngsters 19 for luxuries, they are buying distraction 20 education,”said a program director for the U.S.Department of Education. Working teenagers themselves say they have less time to spend with their friends and families.

                                                                                                                                                                                                                                               
  

1A.Rather than   

  
  

B.More than   

  
  

C.Instead of   

  
  

D.Other than   

  
  

2A.about   

  
  

B.fond   

  
  

C.likely   

  
  

D.possible   

  
  

3A.by   

  
  

B.on   

  
  

C.in   

  
  

D.for   

  
  

4A.to   

  
  

B.in   

  
  

C.among   

  
  

D.with   

  
  

5A.view   

  
  

B.inspection   

  
  

C.observation   

  
  

D.survey   

  
  

6A.suggested   

  
  

B.found   

  
  

C.reported   

  
  

D.advised   

  
  

7A.paid   

  
  

B.cost   

  
  

C.depended   

  
  

D.spent   

  
  

8A.requests   

  
  

B.needs   

  
  

C.demands   

  
  

D.way   

  
  

9A.Other   

  
  

B.Only   

  
  

C.Additional   

  
  

D.Further   

  
  

10A.expenses   

  
  

B.money   

  
  

C.values   

  
  

D.charges   

  
  

11A.partly   

  
  

B.heatedly   

  
  

C.thoroughly   

  
  

D.entirely   

  
  

12A.insist   

  
  

B.demand   

  
  

C.suggest   

  
  

D.require   

  
  

13A.sense   

  
  

B.knowledge   

  
  

C.learning   

  
  

D.feeling   

  
  

14A.accounts   

  
  

B.responsibility   

  
  

C.ability   

  
  

D.well-being   

  
  

15A.with   

  
  

B.within   

  
  

C.against   

  
  

D.for   

  
  

16A.furthermore   

  
  

B.therefore   

  
  

C.however   

  
  

D.besides   

  
  

17A.in   

  
  

B.with   

  
  

C.from   

  
  

D.by   

  
  

18A.weakens   

  
  

B.loses   

  
  

C.reduces   

  
  

D.destroys   

  
  

19A.ask   

  
  

B.make   

  
  

C.do   

  
  

D.work   

  
  

20A.from   

  
  

B.with   

  
  

C.in   

  
  

D.on   

  

查看答案和解析>>

EAT YOUR VEGETABLES. Wash your hands. Always say "please" and "thank you ".We are full of advice for our children, but when it comes to money, we often have little to say. As a result, our children may grow up with clean hands and good manners, but without any idea how to manage their money.Here are some basics that will help guide them their entire lives:

Show them the future. If your 13-year-old girl were to save $1.000,invest(投资)it at 8% and add $100 every month, by the time she's 65,she would have $980,983!zxxk

Be careful of credit(信用).Credit cards can help you buy necessary things and build a credit history, but they must be used responsibly, which means paying off your debt in time. Explain to your children that when you buy something using a credit card, you can easily end up paying two or three times what you would have paid if you used cash.

Teach patience. Suppose your child wants a new bicycle that costs $150.Rather than paying the cash, give him some regular pocket money and explain that by putting aside,say,$15 each week, he will be able to buy it for himself in only ten weeks.

Provide incentive. Tell your children the importance of saving. "For every dollar he or she agrees to save and invest rather than spend, you agree to add another dollar to the pot, "says Cathy Pareto, expert in money planning.

Explain your values. Values and money are deeply intertwined(缠结在一起), says  Eilleen  Gallo, co-author of The Financially Intelligent Parent. When your child demands that you buy something, explain why you really don't want to buy it. "You might say, 'I'd rather save that money for your education,'" advises Gallo. Every time you spend or don't spend money, you have a chance to share your values.

1.The writer gives some basics to help ____ in a proper way.

A.parents teach their children how to deal with money

B.children follow their parents 'instructions

C.children manage their money

D.parents save their money

2.The underlined word "incentive" in paragraph 6 means ____.

A.honor            B.praise            C.excitement        D.encouragement

3.What leads the writer to write this article?

A. Parents want to know how to educate their children.

B. He wants to share his good ideas about money matters.

C .He thinks money management the most important for children.

D. Parents care  little  about their children's management of money.

 

查看答案和解析>>

EAT YOUR VEGETABLES. Wash your hands. Always say "please" and "thank you ".We are full of advice for our children, but when it comes to money, we often have little to say. As a result, our children may grow up with clean hands and good manners, but without any idea how to manage their money.Here are some basics that will help guide them their entire lives:
Show them the future. If your 13-year-old girl were to save $1.000,invest(投资)it at 8% and add $100 every month, by the time she's 65,she would have $980,983!zxxk
Be careful of credit(信用).Credit cards can help you buy necessary things and build a credit history, but they must be used responsibly, which means paying off your debt in time. Explain to your children that when you buy something using a credit card, you can easily end up paying two or three times what you would have paid if you used cash.
Teach patience. Suppose your child wants a new bicycle that costs $150.Rather than paying the cash, give him some regular pocket money and explain that by putting aside,say,$15 each week, he will be able to buy it for himself in only ten weeks.
Provide incentive. Tell your children the importance of saving. "For every dollar he or she agrees to save and invest rather than spend, you agree to add another dollar to the pot, "says Cathy Pareto, expert in money planning.
Explain your values. Values and money are deeply intertwined(缠结在一起), says  Eilleen  Gallo, co-author of The Financially Intelligent Parent. When your child demands that you buy something, explain why you really don't want to buy it. "You might say, 'I'd rather save that money for your education,'" advises Gallo. Every time you spend or don't spend money, you have a chance to share your values.
【小题1】The writer gives some basics to help ____ in a proper way.

A.parents teach their children how to deal with money
B.children follow their parents 'instructions
C.children manage their money
D.parents save their money
【小题2】The underlined word "incentive" in paragraph 6 means ____.
A.honorB.praiseC.excitementD.encouragement
【小题3】What leads the writer to write this article?
A. Parents want to know how to educate their children.
B. He wants to share his good ideas about money matters.
C .He thinks money management the most important for children.
D. Parents care  little  about their children's management of money.

查看答案和解析>>

  Nearly everyone agrees that money doesn't buy as much as it used to, no matter where you want to spend it. This is certainly true of the paper money that passes so quickly through one's hands. Inflation (通货膨胀) eats away at its buying power just as the steady appetite of waves chews at sand cliffs. But what about coins that seem to do very little except make purses and pockets untidy? Unlike notes, metal money becomes more valuable the longer it is held, especially if it is put away where it won't get scratched or worn. Why is this? One reason is that coins, being more durable (耐用的), fall more readily into a category for collections. Naturally, the rarer gold pieces must become more valuable as the price of this metal goes up.

    But, curiously, one of the rarest coins in the world is not made of gold, but of the relatively cheaper silver. In 1840, the United States mint struck 19, 570 silver dollars. That is what its records show. Today only six of this original number remain and these are unlikely ever to the auction market. So what happened to some 19, 564 large silver coins, not the easiest sort of things to lose? One of the more romantic theories is that they were part of the payment to Napoleon for the American territory then known as Louisiana. But they never reached France. Somewhere in the Gulf of Mexico, the ship transporting them was sunk, either by a storm or by pirates. The probable answer to the mystery is that they were melted down—since the silver value was greater than the actual value of the coin. What really happened to the rest will probably always remain a mystery. What .is known is that whoever can come up with one will find himself instantly rich.

   1. It can be inferred from the passage that——.

      A. money buys as much as it did before

      B. money does not buy as much as it did before

      C. paper money buys more than metal money

      D. metal money buys more than paper money

   2. Which of the following is true of a coin?

      A. The longer it is held, the less valuable it becomes.

      B. The more it wears out, the more valuable it becomes.

      C. The less it gets scratched, the less it values.

      D. The longer it lasts, the more it values.

   3. Coins becomes more valuable because

      A. they make purses and pockets untidy

      B. the price of metal goes up

      C. they fall more readily into a category for collections due to their duration

      D. both B and C

   4. What really happened to some 19, 564 large silver coins?

      A. They were melted down.     B. They were sunk in the Gulf of Mexico.

      C. It is still mystery.             D. They were stolen by pirates.

 

查看答案和解析>>


同步练习册答案