Talking on a mobile phone is expensive, so a lot of people send text messages. Text messages are much cheaper than talking on a mobile phone, and you can make it cheaper by making the words shorter. You can do this by taking out “unimportant” letters in the words and using numbers instead of words (2 =" to," 3 =" free," 4 =" for," 8 =" ate," so h8 =" hate," etc.). You can also keep away from using punctuation (标点).       Here is an example: Do U wnt 2 g 2 th cnma tnite (Do you want to go to the cinema tonight?)

What do you think these text messages mean?

Whr hv U bn? Iv bn wtng hrs fr a cll.

Im hm nw, why nt gv me a cll.

I gt a txt mssge frm my frnd. Shes hvng a prty on Strdy.

Mobile phone users have developed a group of symbols (符号) to show how they feel. They are called emoticons, and there are some examples below. To read an emoticon, you have to look at it sideways. For example, if you say something in a text message that is a joke, you can follow it with a smiling face.

1.Why are text messages popular?

A．Because they are expensive.	B．Because they are cheap.
C．Because they are hard to write.	D．Because they are not important.

2.The first paragraph tells us that we can make the text messages shorter in             ways.

A．one

B．two

C．three

D．four

3.What does this text message “Do U wnt 2 cm?” mean? It means “                   ?”.

A．Do you want to come	B．Do you wear two caps
C．Do you want two cakes	D．Do you go home early

4.Why do people use emoticons?

A．Because they can show how users feel.

B．Because the symbols are beautiful.

C．Because text messages are short.

D．Because the users can’t make the words shorter.

 

It is "one of the few bright spots in the Chinese economy," says Zeng Ming． He is talking about e-commerce． Mr Zeng, the chief strategy officer for Alibaba, a giant Chinese Internet firm, predicts that digital transactions on his firm's platforms will top l trillion yuan （$159 billion） this year-more than Amazon's and eBay's combined． That is a bold claim, but consider what happened on Singles Sunday．

Invented a few years ago by students and seized upon by digital marketers, this festival for lonely hearts falls annually on the  llth day of the llth month （since l is the loneliest number）．It is like St Valentine's Day, only worse． Singletons shower each other with tender gifts: a barrage of pearls; a storm of sweets．

This November llth they spent a surprising 19 billion yuan on Alibaba's online platforms-a fourfold increase on a year ago, and more than double what Americans spent online last Cyber Monday （the Monday after Thanksgiving, when retailers urge Americans to shop online）． About 100m purchases were logged, accounting for 80% of the packages shipped that day． Couriers（怏递员） were buried in parcels．

So life is good for China's e-tailers, then? Not exactly． The number of digital marketers is increasing and online sales are booming． Consumers are enjoying lower prices, better service and more variety． The problem? The pressure on profits in Chinese e-commerce is worse than in America, reckons Elinor Leung of CLSA, a broker． "Almost no one makes money," she says．

The fiercest battles are being fought between online retailers and their bricks-and-mortar（实体的） rivals．Dangdang, a firm． that resembles Amazon,．and 360buy, another online retailer, have cut prices fiercely． Tencent, a cash-rich online giant known for its instant-messaging software, is splashing out to win market share． 360buy has also just raised $400m from investors to do the same． But it is unclear how much longer such firms can burn through capital．

1.What's the best title of this passage?

A．The Ambition of Alibaba

B．Fierce Competition between Retailers

C．A Newly Sprung Festival for the Singles

D．Chinese Booming and Developing E-commerce

2.According to Zeng Ming, this year Alibaba will        ．

A．outweigh Amazon and eBay in worldwide influence

B．rank top among all the Internet firms

C．have more than 159 billion dollars' sale

D．create another sales miracle just like the one on Singles Day

3.How many packages were shipped on November ll th from Alibaba's online platforms?

A．About 80 million．                      B．About 100 million．

C．About 125 million．                     D．About 180 million．

4.What's the author's attitude towards online retailers in China?

A．Optimistic．                           B．Concerned．

C．Sympathetic．                         D．Indifferent．

 

Talking on a mobile phone is expensive, so a lot of people send text messages. Text messages are much cheaper than talking on a mobile phone, and you can make it cheaper by making the words shorter. You can do this by taking out “unimportant” letters in the words and using numbers instead of words (2 =" to," 3 =" free," 4 =" for," 8 =" ate," so h8 =" hate," etc.). You can also keep away from using punctuation (标点). Here is an example: Do U wnt 2 g 2 th cnma tnite (Do you want to go to the cinema tonight?)
What do you think these text messages mean?
Whr hv U bn? Iv bn wtng hrs fr a cll.
Im hm nw, why nt gv me a cll.
I gt a txt mssge frm my frnd. Shes hvng a prty on Strdy.
Mobile phone users have developed a group of symbols (符号) to show how they feel. They are called emoticons, and there are some examples below. To read an emoticon, you have to look at it sideways. For example, if you say something in a text message that is a joke, you can follow it with a smiling face. Like this: Why didt u call me? I’m so sad.   (
Here are some others. Can you think of text messages where you could use them?
) laughing     ( sad    ＜ really sad
Ⅴ shouting    |·| asleep   ：0 shocked
8·| surprised    \·o bored
【小题1】Why are text messages popular?

A．Because they are expensive.	B．Because they are cheap.
C．Because they are hard to write.	D．Because they are not important.

【小题2】The first paragraph tells us that we can make the text messages shorter in             ways.

A．one

B．two

C．three

D．four

【小题3】 What does this text message “Do U wnt 2 cm?” mean? It means “                   ?”.

A．Do you want to come	B．Do you wear two caps
C．Do you want two cakes	D．Do you go home early

【小题4】Why do people use emoticons?

A．Because they can show how users feel.	B．Because the symbols are beautiful.
C．Because text messages are short.	D．Because the users can’t make the words shorter.

It is "one of the few bright spots in the Chinese economy," says Zeng Ming． He is talking about e-commerce． Mr Zeng, the chief strategy officer for Alibaba, a giant Chinese Internet firm, predicts that digital transactions on his firm's platforms will top l trillion yuan （$159 billion） this year-more than Amazon's and eBay's combined． That is a bold claim, but consider what happened on Singles Sunday．
Invented a few years ago by students and seized upon by digital marketers, this festival for lonely hearts falls annually on the  llth day of the llth month （since l is the loneliest number）．It is like St Valentine's Day, only worse． Singletons shower each other with tender gifts: a barrage of pearls; a storm of sweets．
This November llth they spent a surprising 19 billion yuan on Alibaba's online platforms-a fourfold increase on a year ago, and more than double what Americans spent online last Cyber Monday （the Monday after Thanksgiving, when retailers urge Americans to shop online）． About 100m purchases were logged, accounting for 80% of the packages shipped that day． Couriers（怏递员） were buried in parcels．
So life is good for China's e-tailers, then? Not exactly． The number of digital marketers is increasing and online sales are booming． Consumers are enjoying lower prices, better service and more variety． The problem? The pressure on profits in Chinese e-commerce is worse than in America, reckons Elinor Leung of CLSA, a broker． "Almost no one makes money," she says．
The fiercest battles are being fought between online retailers and their bricks-and-mortar（实体的） rivals．Dangdang, a firm． that resembles Amazon,．and 360buy, another online retailer, have cut prices fiercely． Tencent, a cash-rich online giant known for its instant-messaging software, is splashing out to win market share． 360buy has also just raised $400m from investors to do the same． But it is unclear how much longer such firms can burn through capital．
【小题1】What's the best title of this passage?

A．The Ambition of Alibaba

B．Fierce Competition between Retailers

C．A Newly Sprung Festival for the Singles

D．Chinese Booming and Developing E-commerce

【小题2】According to Zeng Ming, this year Alibaba will        ．

A．outweigh Amazon and eBay in worldwide influence

B．rank top among all the Internet firms

C．have more than 159 billion dollars' sale

D．create another sales miracle just like the one on Singles Day

【小题3】How many packages were shipped on November ll th from Alibaba's online platforms?

A．About 80 million．	B．About 100 million．
C．About 125 million．	D．About 180 million．

【小题4】What's the author's attitude towards online retailers in China?

A．Optimistic．	B．Concerned．
C．Sympathetic．	D．Indifferent．

Talking on a mobile phone is expensive, so a lot of people send text messages. Text messages are much cheaper than talking on a mobile phone, and you can make it cheaper by making the words shorter. You can do this by taking out “unimportant” letters in the words and using numbers instead of words (2 = to, 3 = free, 4 = for, 8 = ate, so h8 = hate, etc.). You can also keep away from using punctuation (标点). Here is an example: Do U wnt 2 g 2 th cnma tnite (Do you want to go to the cinema tonight?)

What do you think these text messages mean?

Whr hv U bn? Iv bn wtng hrs fr a cll.

Im hm nw, why nt gv me a cll.

I gt a txt mssge frm my frnd. Shes hvng a prty on Strdy.

Mobile phone users have developed a group of symbols (符号) to show how they feel. They are called emoticons, and there are some examples below. To read an emoticon, you have to look at it sideways. For example, if you say something in a text message that is a joke, you can follow it with a smiling face. Like this: Why didt u call me? I’m so sad.   (

Here are some others. Can you think of text messages where you could use them?

) laughing     ( sad     ＜ really sad

Ⅴ shouting    |·| asleep    ：0 shocked

8·| surprised    \·o bored

Why are text messages popular?

A. Because they are expensive.             B. Because they are cheap.

C. Because they are hard to write.          D. Because they are not important.

The first paragraph tells us that we can make the text messages shorter in             ways.

A. one          B. two          C. three          D. four

What does this text message “Do U wnt 2 cm?” mean? It means “                    ?”.

A. Do you want to come                      B. Do you wear two caps

C. Do you want two cakes                    D. Do you go home early

Why do people use emoticons?

A. Because they can show how users feel.  B. Because the symbols are beautiful.

C. Because text messages are short.         D. Because the users can’t make the words shorter.