题目列表(包括答案和解析)
A marketing director for a famous computer manufacturer was designing a new advertisement for his company. While researching consumers’ response to his product, he asked, “Ships are commonly referred to as ‘she’ or ‘her’. What gender （性别）would you give to your computer? Give four reasons to support your answer. ”
A large group of women reported that the computers should be referred to as “he” or “him” because:
①In order to get their attention, you have to turn them on.
②They have a lot of data, but are still hard to understand.
③They are supposed to help you solve problems, but half the time they are problems.
④As soon as you buy one, you realize that if you had waited a little longer, you could have had a better model.
The men, on the other hand, said that computers should be referred to as “she” or “her” because：
①The language they use to communicate with other computers is impossible to understand for most men.
②Even your smallest mistakes are stored in the long-term memory and will be remembered forever.
③As soon as you get one, you find yourself spending half your money on accessories (附件) for it.
1．In fact, computers really _______.
A．should be referred to as “she”
B．should be talked about as “he”
C．are neither “she” nor “he”
D．are either “he” or “she”
2．Why did the man ask people such a strange question?
A．Because he was a marketing director of a computer company.
B．Because he was not sure whether to use “she” or “he” for his computer.
C．Because he wanted to make special computers for men and women.
D．Because he was planning an advertisement for his computer.
3．From the women’s answers, we can see _______.
A．they generally don’t know as much about computer as men do
B．they want to use a computer without turning it on
C．they can’t make up their minds when to buy a new computer
D．they love computers as much as they love their husbands
4．Which of the following is NOT implied in the reported answers?
A．Women think computers can solve problems.
B．Women are likely to remember their husbands’ small mistakes.
C．Some women’s computers usually work half the time.
D．Some women believe they might find a better husband if they wait a little longer.
I was a rotten teenager, sharp-tongued and eager to control others. I told lies. At an early age that I could make things 1 my way with just a few small changes. The writers for today’s hottest soap opera could not have created a 2 character than me.
I don’t know how long it took me to realize how I was 3 so many others. Not only did I succeed in 4 many of my closest friends by trying to control them; I also managed to destroy the most 5 relationship in my life; my relationship with my mother.
My mother, who gave birth to me at age 38 6 her doctor’s wishes, would cry to me, “I waited so long for you. Don’t ignore my help!” I would reply 7 , “I never wanted you to care about me! Leave me alone and forget I 8 lived!”
My mother began to believe I really 9 it. Like many young girls in high school, the boys whom I knew were 10 were always the first ones I had to date. I would try to find any way to draw attention to myself 11 at the same time trying to be invisible. I had also been 12 into drugs then to change my personality. My only pleasure was to make people feel 13 .
But then I asked 14 why. Why the need to hurt? Why the attacks on my mother? I would drive myself mad with all the whys until one day, I couldn’t 15 it any longer and jump from a car moving at 80 miles per hour.
Lying awake the following night at the hospital, I saw my mother’s pained face-warm, tired brown 16 filled with nothing but thanks for her daughter’s rebirth of life.
17 all the horrible things I did to her, she still loved me. I cried and asked why. She just looked down at me and said frankly, “I don’t know.”
18 love is the most precious gift we can give. Being 19 for the past is the most precious gift we can receive. I want to 20 the gift my mother gave me to all the “rotten teenagers” in the world.
1．A．go B．come C．turn D．feel
2．A．better B．worse C．happier D．cleverer
3．A．loving B．hating C．hurting D．shocking
4．A．putting off B．breaking into C．keeping up D．pushing away
5．A．curious B．precious C．nervous D．obvious
6．A．against B．for C．according to D．with
7．A．gently B．suddenly C．sharply D．unwillingly
|
9．A．said B．knew C．hoped D．meant
10．A．available B．possible C．impossible D．believable
11．A． when B．while C．and D．or
12．A．heavy B．easy C．difficult D．fast
13．A．fright B．confusion C．excitement D．pain
14．A．myself B．my mother C．my friend D．my father
15．A．explain B．control C．stand D．accept
16．A．gestures B．faces C．eyes D．feelings
17．A．Since B．Although C．Though D．Despite
18．A．Unconditional B．Slow C．Quick D．True
19．A．loved B．forgiven C．hated D．forgotten
20．A．tell B．provide C．supply D．extend
You’re in a department store and you see a couple of attractive young women looking at a sweater. You listen to their conversation:
“I can’t believe it —a Lorenzo Bertolla! They are almost impossible to find. Isn’t it beautiful? And it’s a lot cheaper than the one Sara bought in Rome.”
They leave and you go over to see this incredible sweater．It's nice and the price is right．You've never heard of Lorenzo Bertolla, but those girls looked really stylish．They must know．So, you buy it．You never realize that those young women are employees of an advertising agency．They are actually paid to go from store to store, talking loudly about Lorenzo BertoHa clothes.
Every day we notice what people are wearing, driving and eating．If the person looks cool, the product seems cool, too．This is the secret of undercover（暗中影响的） marketing．Companies from Ford to Nike are starting to use it.
Undercover marketing is important because it reaches people that don't pay attention to traditional advertising．This is particularly true of the MTV generation----consumers between the age of 18 and 34．It is a golden group．They have a lot of money to spend, but they don't trust ads.
So advertising agencies hire young actors to "perform" in bars and other places where young adults go．Some people might call this practice deceptive, but marketing executive Jonathan Ressler calls it creative．"Look at traditional advertising．Its effectiveness is decreasing."
However, one might ask what exactly is "real" about of young women pretending to be enthusiastic about a sweater? Adverting executives would say it's no less real than an ad．The difference is that you know an ad is trying to persuade you to buy something．You don' t know when a conversation you overhear is just a performance.
The two attractive young women were talking so that they could ________.
A．get the sweater at a lower price B．be heard by people around
C．be admired by other shoppers D．decide on buying the sweater
Lorenzo Bertolla is __________．
A．a very popular male singer B．an advertising agency
C．a clothing company in Rome D．the brand name of a sweater
Which of the following can be inferred from the passage?
A．The two girls are in fact employed by the Lorenzo Bertolla Company.
B．The MTV generation tend to be more easily influenced by ads.
C．Traditional advertising is becoming less effective because it's too direct.
D．Undercover marketing will surely be banned soon by the government.
Which of the following would be the best title for the text?
A．Two Attractive Shoppers B．Lorenzo Bertolla Sweaters
C．Ways of Advertising D．Undercover Marketing
You're in a department store and you see a couple of attractive young women looking at a sweater. You listen to their conversation:
“I can't believe it--a Lorenzo Bertolla! They are almost impossible to find. Isn't it beautiful? And it's a lot cheaper than the one Sara bought in Rome. ”
They leave and you go over to see this incredible sweater. It's nice and the price is right. You've never heard of Lorenzo Bertolla, but those girls looked really stylish. They must know. So, you buy it. You never realize that those young women are employees of an advertising agency. They are actually paid to go from store to store, talking loudly about Lorenzo Bertolla clothes.
Every day we notice what people are wearing, driving and eating. If the person looks cool, the product seems cool, too. This is the secret of undercover marketing. Companies from Ford to Nike are starting to use it.
Undercover marketing is important because it reaches people that don't pay attention to traditional advertising. This is particularly true of the MTV generation----consumers between the age of 18 and 34. It is a golden group. They have a lot of money to spend, but they don't trust ads.
So advertising agencies hire young actors to “perform” in bars and other places where young adults go. Some people might call this practice deceptive(骗人的), but marketing executive Jonathan Ressler calls it creative. “Look at traditional advertising. Its effectiveness is decreasing. ”
However, one might ask what exactly is “real” about of young women pretending to be enthusiastic about a sweater? Advertising executives would say it's no less real than an ad. The difference is that you know an ad is trying to persuade you to buy something. You don' t know when a conversation you overhear is just a performance.
The two attractive young women were talking so that they could ________.
A. get the sweater at a lower price B. be heard by people around
C. be admired by other shoppers D. decide on buying the sweater
Lorenzo Bertolla is __________.
A. a very popular male singer B. an advertising agency
C. a clothing company in Rome D. the brand name of a sweater
Which of the following can be inferred from the passage?
A. The two girls are in fact employed by the Lorenzo Bertolla Company.
B. The MTV generation tend to be more easily influenced by ads.
C. Traditional advertising is becoming less effective because it's too direct.
D. Undercover marketing will surely be banned soon by the government.
Which of the following would be the best title for the text?
A. Two Attractive Shoppers B. Lorenzo Bertolla Sweaters
C. Ways of Advertising D. Undercover Marketing
You’re in a department store and you see a couple of attractive young women looking at a sweater. You listen to their conversation：
“I can’t believe it—a Lorenzo Betrolla! They are almost impossible to find. Isn’t it beautiful？And it’s a lot cheaper than the one Sara bought in Rome”.
They leave and you go over to see this incredible sweater. It’s nice and the price is right. You’ve never heard of Lorenzo Bertolla, but those girls looked really stylish. They must know. So，you buy it. You never realize that those young women are employees of an advertising agency. They are actually paid to go from store to store, talking loudly about Lorenzo Bertolla clothes.
Every day we notice what people are wearing, driving and eating. If the person looks cool，the product seems cool，too. This is the secret of undercover marketing. Companies from Ford to Nike are starting to use it.
Undercover marketing is important because it reaches people that don’t pay attention to traditional advertising. This is particularly true of the MTV generation—consumers between the age of 18 and 34. It is a golden group. They have a lot of money to spend, but they don’t trust ads.
So advertising agencies hire young actors to “perform” in bars and other places where young adults go. Some people might call this practice misleading, but marketing executive Jonathan Ressler calls it creative.“Look at traditional advertising. Its effectiveness is decreasing”.
However，one might ask what exactly is “real” about the young women pretending to be enthusiastic about a sweater. Advertising executives (主管) would say it’s no less real than flu ad. The difference is that you know an ad is trying to persuade you to buy something. You don’ t know a conversation you overhear is just a performance.
The two attractive young women were talking so that they could _______.
A. get the sweater at a lower price B. be heard by people around
C. be admired by other shoppers D. decide on buying the sweater
Lorenzo Bertolla is _______.
A. a very popular male singer B. an advertising agency
C. a clothing company in Rome D. the brand name of a sweater
Which of the following can be inferred from the passage？
A. The two girls are in fact employed by the Lorenzo Bertolla Company.
B. The MTV generation tends to be more easily influenced by ads.
C. Traditional advertising is becoming less effective because it’s too direct.
D. Undercover marketing will surely be banned soon by the government.
Which of the following would be the best title for the text？
A. Two Attractive Shoppers B. Lorenzo Bertolla Sweatersk.&s~5*u
C. Ways of Advertising D. Undercover Marketing
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