C

What do consumers really want? That’s a question market researchers would love to answer. But since people don’t always say what they think, marketers would need direct access to consumers’ thoughts to get the truth.

    Now, in a way, that is possible. At the “Mind of the Market” laboratory at Harvard Business School, researchers are looking inside shoppers’ skulls to develop more effective advertisements and marketing styles. Using imaging techniques that measure blood flow to various parts of the brain, the Harvard team hopes to predict how consumers will react to particular products and to discover the most effective ways to present information. Stephen Kosslyn, a professor of psychology at Harvard, and business school professor Gerald Zaltman, oversee the lab. “The goal is not to influence people’s preferences,” says Kosslyn, “just to speak to their actual desires."

    The group’s findings, though still preliminary (初步的), could change how firms develop and market new products. The Harvard group use position emission tomography (PET) scans to monitor the brain activity. These PET scans, along with other imaging techniques, enable researchers to see which parts of the brain are active during specific tasks(such as remembering a word).Correlations (相互关系) have been found between blood flow to specific areas and future behavior. Because of this, Harvard researchers believe the scans can also predict future purchasing patterns. According to an unpublished paper the group produced, “It is possible to use these techniques to predict not only whether people will remember and have specific emotional reactions to certain materials, but also whether they tend to want those materials months later.”

The Harvard group is now moving into the next stage of experiments. They will explore how people remember advertisements as part of an effort to predict how they will react to a product after having seen an ad. The researchers believe that once key areas of the brain are identified, scans on about two dozen volunteers will be enough to draw conclusions about the reactions of specific sections of the population. Large corporations-including Coca Cola, Eastman Kodak, General Motors, and Hallmark-have already signed up to fund further investigations.

    For their financial support, these firms gain access to the experiments but cannot control them．If Kosslyn and Zahman and their team really can read the mind of the market, then consumers may find it even harder to get those advertising jingles-out of heir heads.

66. Which of the following statements can be the best title for this passage?

A. Reading the Mind of the Market.    

B. Influencing the Customers’ Choice.

C. Influencing the Style of Advertising.      

D. Experimenting with the Way to Foretell

67. Why do the Harvard researchers use scientific technology in the experiments?

A. Because they want to find a better way to persuade people into purchasing patterns in the future in the different market.

B. Because they don’t trust the findings already done by other researchers.

C. Because they want to see how particular products can influence consumers and find out the most effective ways to advertise.

D.Because they think the marketing strategies can actually be changed after the experiments.

68. According to the passage, which of the following is NOT true?

A. People sometimes hide their true feelings when questioned by the marketing surveyors.

B. Stephen Kosslyn and Gerald Zaltman are in charge of the experiment and think ill of the study.

C. Harvard researchers have found some relation between people’s brain and future behavior.

D. Many large companies finance the Harvard group’s further investigations.

69. What does “to speak to” in the 2nd paragraph mean?

   A. To communicate with. B. To say to.     C. To talk to.      D. To respond to.

70. The last sentence of the passage implies that ___________.

A. it is very likely that customers will buy unnecessary things just depending on the ads in the future.

B. in fact, the real purpose of Harvard group’s research is to attract more consumers into the market.

C. Coca Cola or the General Motors can exploit the findings of the experiments in their own marketing.

D. Consumers may find it more difficult to get out of the advertising jungle and it may cause them headaches.

    A famous foreign company that invested in China wanted to employ a reception secretary for its public relation department.

    A beautiful girl with a master degree in electric engineering became a winning candidate(候选人) through the difficult process of employment. At its last stage she faced an oral test together with another girl who was her equal not only in good looks but also in education standard. The girl we talk about was confident in herself and successful in the oral test. It seemed that she would get the chance. The examiner told her on behalf of the company that she could come to office of company next Monday as a new employee. At last he asked her, “Have you anything else to say? Shocked by the unexpected question, the beautiful girl was quite at a loss, saying with hesitation(犹豫不决),”“I have to talk with my parents before I give an answer.”Surprised, the examiner said calmly,“In that case, let’s wait till you are ready.”

    The next day the girl came to tell that her parents agreed to her beginning work next Monday. But the examiner said regretfully,“Sorry, the job position is filled by another suitable candidate. You had better have a try in another place.”The beautiful girl was surprised. She asked for an explanation and was told,“What is needed here is a person who knows her own mind.”

 That was how a good opportunity slipped away right under the nose of a beautiful girl.

What did the examiner value most?

A．One’s beautiful looks.    B．One’s knowledge.

C．One’s young age.          D．One’s independence.

It can be inferred from the passage that ________.

A．the other girl who failed at the last oral test was most likely to get the job

B．another girl chosen in next test held the company

C．the company lost its best employee

D．the examiner was surprised at his first choice

Why did the beautiful girl want to ask her parents for advice?

A．She didn’t know what to do.

B．She couldn’t answer the question.

C．She hadn’t expected the examiner would ask such a question.

D．Her parents would scold her if she agreed without their permission.

The best title of this passage probably is ________.

A．Make your decision quickly    B．Have your own judgment

C．Seize your chance in time      D．Hesitation leads to failure     

How do apology languages work? Have you ever tried to apologize, only to be refused? It may be that you were offering a partial apology in a “language” , that was foreign to your listener．The five languages of apology include:

Apology Language 1: “I am sorry.”

List the hurtful effects of your action．Not “I am sorry if …”, but “I am sorry that…”．You might ask if they want to add any points that you have not recognized.

Apology Language 2:“I was wrong.”

     Name your mistake and accept fault．Note that it is easier to say “You are right” than “ I am wrong”, but the latter carries more weight.

Apology Language 3: “ What can I do to make it right?”

     How are you now? How shall I make amends(弥补) to you? How can I restore your confidence that I love you— even though I was so hurtful to you?

Apology Language 4: “I’ll try not to do that again.”

     Engage in problem-solving．Don’t make excuses for yourself such as, “Well, my day was just so…” Instead, offer what you will change to prevent yourself from putting them in the same bad situation again．

Apology Language 5: “Will you please forgive me?”

      Be patient in seeking forgiveness．They may need some time or greater clarification of your input from Apology Languages 1-4.

      Finally, your apology may not be accepted, but at least you know that you have been faithful in offering a sincere olive branch of peace.

The passage mainly talks about___________

     A．5 tips for apologies that work          B．5 ways of refusing apologies

     C．the function of apology languages       D．the importance of apology languages

According to Paragraph 1, your apology may be refused mainly because________

     A．your listeners can’t understand your dialect.

     B．your listeners can’t hear what you said clearly.

     C．your apology is not sincere.

     D．your apology is not expressed well enough.

When offering an apology, which of the following does the author prefer?

     A．“You are right”                   B．“I am sorry if …”

       C.“I was wrong.”                   D．“Well, my day was just so…”

In the last paragraph, the author tells us even if your apology may not be accepted, at

least ___________.

     A．It’s your fault any more                B．your mind will be at peace

     C．your friend will make peace with you   D．your apology is true to your heart

A black hole is created when a large star burns out. Like our sun, stars are unbelievably hot furnaces(熔炉) that burn their own matter as fuel. When most of the fuel is used up, the star begins to die.

The death of a star is not a quiet event. First there is a huge explosion. As its outer layer is blasted off into space, the dying star shines as brightly as a billion suns.

After the explosion gravity pulls in what’s left of the star. As the outside of the star sinks toward the center, the star gets smaller and smaller. The material the star is made of becomes tightly packed together. A star is so dense that a teaspoon of matter from it weighs billion of pounds.

The more the star shrinks, the stronger the gravity inside it becomes. Soon the star is very tiny, and the gravity pulling it in is unbelievably strong. In fact, the gravity is so strong that it even pulls light into the star! Since all the light is pulled in, none can go out. The star becomes black when there is no light. Then a black hole is born!

That’s what we know about black holes. What we don’t know is this: What happens inside a black hole after the star has been squeezed into a tiny ball? Does it keep getting smaller and smaller forever? Such a possibility is hard to imagine.

But if the black hole doesn’t keep shrinking, what happens to it? Some scientists think black holes are like doorways to another world．They say that as the star disappears from our universe, it goes into another universe. In other words a black hole in our universe could turn into a “white hole” in a different universe. As the black hole swallows light, the white hole shines brightly — somewhere else. But where? A different place, perhaps, or a different time — many years in the past or future.

Could you travel through a black hole? Right now, no. Nothing we know of could go into a black hole without being crushed．So far the time being, black hole must remain a mystery.

Black holes are a mystery—but that hasn’t stopped scientists from dreaming about them. One scientist suggested that in the future we might make use of the power of black holes. They would supply all of Earth’s energy needs, with plenty to spare. Another scientist wondered if a black hole could some day be used to swallow earthly waste—a sort of huge waste disposal (处理) in the sky!

When the star begins to die ______.

       A．there is no fuel left in it B．its outer layer goes into space first

       C．a huge explosion will happen        D．it doesn’t give off light any longer

Which of the following doesn’t help produce a black hole?

       A．The gravity inside the star is very strong.

       B．The light can’t go out of the star.

       C．The star becomes smaller and smaller

       D．The dying star shines very brightly.

The black hole ______.

       A．continues becoming smaller and smaller all the time

       B．goes into another universe and becomes a white hole

       C．can pull in everything we know of in the world

       D．will appear at another place at a different time

What’s the best title for this passage?

       A．A New Scientific Discovery: Black Holes

       B．How Do Black Holes Come Into Being?

       C．What Are Black Holes?

       D．Travel Through A Black Hole

How can you find out what is going on inside a person’s body without opening the patient’s body up? Regular X rays can show a lot. CAT scans can show even more. They can give a complete view of body organs.

What is a CAT scan? CAT stands for a kind of machine. It is a special X-ray machine that gets a 360-degree picture of a small area of a patient’s body.

Doctors use X rays to study and determine diseases and injuries within the body, X rays can find a foreign object inside the body or take pictures of some inside organs to be X-rayed.

A CAT scanner, however, uses a group of X rays to give a cross-sectional（横截面）view of a specific part of the body. A fine group of X rays is scanned across the body and around the patient from many different directions. A computer studies the information from each direction and produces a clear cross-sectional picture on a screen. This picture is then photographed for later use. Several cross sections, taken one after another, can give clear “photos” of the entire body or of any body organs. The latest CAT scanners can even give clear pictures of active, moving organs, just as a fast-action camera can “stop the action”, giving clear pictures of what appears unclear to the eye. And because of the 360-degree pictures, CAT scans show clear and complete views of organs in a manner that was once only shown during operation or examination of a dead patient.

Frequent appearance before X rays can cause skin burns, cancer or other damage to the body. Yet CAT scans actually don’t cause the patient to more radiation than regular X rays do. CAT scans can also be done without getting something harmful into the patient, so they are less risky than regular X rays.

CAT scans provide exact, detailed information. They can quickly find such a thing as bleeding inside the brain. They are helping to save lives.

What is NOT true of a CAT scan?

A．It is safer than regular X rays.

B．It makes use of computer techniques.

C．It can stop the action of an organ for a short time.

D．It gives clear pictures of active, moving body parts.

The underlined words “a foreign object”（Para 3）most probably refer to      .

A．a badly injured part inside the body

B．a new thing that is unknown to the doctor

C．a strange organ that has grown in the body

D．an object that gets inside the body by chance

What is the special use of the latest CAT scanners?

A．It provides clear photos of moving organs.

B．It can take 3-dimension（三维）pictures of inside organs.

C．It won’t cause serious skin burns, cancer or other damage to the body.

D．It helps to find out what is going on inside a person’s body without opening it up.

We can infer from this passage that      .

A．patients in front of CAT may suffer from a bit of radiation

B．doctors need no opening-up of the body with CAT scanners

C．CAT scanners are more expensive than regular X-ray machines

D．CAT scanners can take photos of either the whole body or a part of it

The best title of this passage might be        .

A．the Newest Medical Invention

B．New X-ray Machine to Save Lives

C．How to Avoid the Damage of X Rays

D．Advantages and Disadvantages of CAT Scanners