第三部分：阅读理解（共两节，满分40分）

第一节  选择题（共17小题；每小题2分，满分34分）

   阅读下列短文，然后从各题所给的四个选项（A、B、C、D）中，选出最佳选项, 并在答题卡上将该项涂黑。

2. 26-meter-tall Yao Ming made his NBA debut （初次登台） on October 23, 2002 and got 6 points for the Houston Rockets in the game. The next day, he got 13 points in another game.

Most people think that Yao Ming is a born basketball player. But Yao said, “When you watch it on TV, it looks very easy. But when you are playing in the NBA, it is really not so easy. ” He said that joining the Houston Rockets was a new start and a new challenge. “I hope that through very hard work I can make everyone happy and help the Rockets win more games,” he said

Yao Ming speaks some English. Both he and his teammates can understand each other. They don't think there is a language problem. While Yao Ming faces this new challenge,  the people of Houston have shown great interest in him and they hope Yao Ming will bring new energy （活力） to the Rockets. The team has started having lessons to learn more about China, and many people who work for the Rockets have learned to speak some Chinese.

1. Yao Ming got 13 points on October _____, 2002.

A. 22　　　 　        B. 23　　　　           C. 24　　　　        D. 26

2. Yao Ming said that _____.

A. playing in the NBA was difficult      B. it’s hard watching NBA games on TV

C. he was not an NBA star　at all　 　　D. it was rather boring to play basketball

3. From the passage we can know that Yao Ming ________.

A. will work hard for his team     

B. made the highest score in his first NBA game

C. can't understand his teammates  

D. teaches the Rockets workers Chinese himself

4. The passage is probably ______.

A. an ad　　        B. a notice　         C. a news report　        D. a diary

 

Beware of those who use the truth to deceive. When someone tells you something that is   36   , but leaves out important information that should be     37  , he can create a false impression.

For example, someone might say, “I just    38    a hundred dollars on the lottery. It was great. I took that dollar ticket back to the store and     39   it in for one hundred dollars!”

This guy’s a winner,    40  ? Maybe, maybe not. We then discover that he bought two hundred     41    , and only one was a winner. He’s really a big     42   !

He didn’t say anything that was    43   , but he deliberately left out some important  44  . That’s called a half-truth. Half-truths are not technically     45  , but they are just as not   46    .

Untrustworthy candidates in     47    campaigns often use this tactic（策略，手段）. Let’s say that during Governor Smith’s last term, her state lost one million jobs and   48   three million jobs. Then she    49    another term. One of her opponents runs an ad    50  , “During Governor Smith’s term, the state lost one million jobs!” That’s true.    51   , an honest statement would have been, “During Governor Smith’s term, the state had a net gain of   52   million jobs.”

Advertisers will sometimes use half-truths. It’s    53   the law to make false claims so they try to mislead you with the    54   . An ad might boast, “Nine out of ten doctors recommend Yucky Pills to cure nose pimples.” It     55   to mention that they only asked ten doctors and nine of them work for the Yucky Corporation.

This kind of deception happens too often. It’s a sad fact of life: Lies are lies, and sometimes the truth can lie as well.

1.                A．false           B．true           C．interesting D．boring

 

2.                A．included        B．contained       C．involved  D．referred

 

3.                A．lost            B．found          C．donated  D．won

 

4.                A．changed        B．took           C．turned   D．made

 

5.                A．right           B．well            C．really D．though

 

6.                A．books          B．papers         C．tickets    D．balls

 

7.                A．winner         B．loser           C．fighter   D．thinker

 

8.                A．true           B．real            C．doubtful  D．false

 

9.                A．details         B．information      C．mistakes  D．errors

 

10.               A．stories         B．truth           C．facts  D．lies

 

11.               A．pleasant        B．exciting        C．honest    D．clever

 

12.               A．political        B．commercial     C．personal   D．public

 

13.               A．stopped        B．found          C．avoided   D．gained

 

14.               A．seeks          B．gets           C．achieves   D．searches

 

15.               A．writing         B．reading         C．saying     D．speaking

 

16.               A．Otherwise      B．However        C．In fact D．This way

 

17.               A．one           B．two            C．three D．four

 

18.               A．for            B．to             C．against    D．in

 

19.               A．words          B．facts           C．data  D．truth

 

20.               A．fails           B．tries           C．manages   D．plans

 

 

 

       Learn a new language as quickly as possible

       Learn like a spy! Be mistaken for a native．

       Pimsleur courses help people who need to speak another language quickly．Our courses took 40 years to develop and are now used by the FBI, CIA, and business professionals everywhere．They’re so effective; you have nothing to lose!

You will get:

•Language instruction that is proven to be effective

•No boring repetition, charts or meaningless formulas

•Eight fluency-focused lessons on four audio CDs

•Audio instruction with a 25-year history of success

•Full 30-day money-back guarantee （just in case）

•Special offers on our more advanced courses

Reasons to learn using the Pimsleur Approach:

       •Speak without an accent so that you sound like a native．

•Practice what’s natural to you in English．

       •Feel safe and confident．You’ll know how to deal with any situation．

       •Protect your busy life．30-minute lessons are perfect for your daily commuting, lunch break, or workout．

•Remember without trying．Material is scientifically arranged so that you learn without pain．

•Join 25 million people who have graduated with success since 1980．

       The entire Pimsleur Approach is what language learning should be: quick, fun, and easy! Each lesson is the foundation for the next．You’ll keep building on what you’ve learned．

1.What can prove Pimsleur courses to be successful ?

       A．Full 30-day money-back guarantee

       B．Eight fluency-focused lessons on four audio CDs

       C．25 million people have graduated with success ．

       D．30-minute lessons are perfect for your daily commuting, lunch break, or workout．

2.According to the text, what does the course offer?

A．Effective language instruction．

       B．Language rules for you to recite．

       C．Learning a new language by repeating many times

       D．Opportunities to work with business professionals．

3.According to the text, which of the following is NOT a reason for choosing the Pimsleur Approach?

A．It will correct your accent．

       B．It will build your confidence．

       C．It will help you remember things easily．

       D．It will teach you how to control your balance ．

4.It can be inferred that the text is a（n） __________．

       A．report on a new language learning method

B．ad of a language training organization

       C．notice of the opening of a new course

       D．comment on a language training organization

 

Would you like to be a king or queen? To have people waiting on you hand and foot? Many Americans experience this royal treatment every day. How? By being customers. The American idea of customer service is to make each customer the center of attention. Need proof? Just listen to the commercials. Most of them sound like the McDonald’s ad: “We do it all for you.” Actually, not all stores in America roll out the red carpet for their customers. But wherever you go, good customer service means making customers feel special.

People going shopping in America can expect to be treated with respect from the very beginning. Most places don’t have a “furniture street” or a “computer road” which allow you to compare prices easily. Instead, people often “let their fingers do the walking” through the store hot lines. From the first “hello”, customers receive a satisfying response to their questions. This initial contact can help them decide where to shop.

When customers get to the store, they are treated as honored guests. Customers don’t usually find store clerks sitting around watching TV or playing cards. Instead, the clerks greet them warmly and offer to help them find what they want. In most stores, the clear signs that label each department make shopping a breeze. Customers usually don’t have to ask how much items cost, since prices are clearly marked. And unless they’re at a flea market or a yard sale, they don’t bother trying to bargain.

When customers are ready to check out, they find the nearest and shortest checkout lane. But as Murphy’s Law would have it, whichever lane they get in, all the other lanes will move faster. Good stores open new checkout lanes when the lanes get too long. Some even offer express lanes for customers with 10 items or less. After they pay for their purchases, customers receive a smile and a warm “thank you” from the clerk. Many stores even allow customers to take their shopping carts out to the parking lot. That way, they don’t have to carry heavy bags out to the car.

1. By quoting (引用) the McDonald’s ad: “We do it all for you”, the author intends to_______.

A. suggest that customers believe what commercials say deeply

B. show readers the American idea on good customer service

C. express all the stores pay much attention to the customers

D. persuade readers to choose the stores with ads correctly

2. In the USA, what may you do at first if you want to do some shopping?

A. To visit a professional street with lots of similar stores.

B. To compare prices in many shops in the same street.

C. To make phone calls and get better shopping choices.

D. To receive other customers’ answers to the questions.

3. The Underlined words “a breeze” in Para.3 most probably means _________.

A. an easy job　　  B. a trouble　　    C. a funny thing　　    D. a boring task

4. Which of the followings shows American stores offer convenience to customers in this passage?

A. The store clerks don’t usually sit around watching TV or playing cards.

B. Some stores offer price bargain to the customers like a yard sale.

C. The clerks give customers a smile and a warm “thank you” after paying.

D. Some stores open new checkout lanes when the lanes are crowded.

 

 

Until recently, women in advertisements wore one of three things — an apron, an attractive dress or a frown. Although that is now changing, many women still feel angry about offending advertisements. “This ad degrades women.” they protested（抗议）.Why does this sort of advertising exist? How can advertisers and ad agencies still produce, sometimes, after months of research, advertising that offends the consumer?

The ASA, the body which deals with complaints about print media, is carrying out research into how women feel about the way they are pictured in advertisements. Its conclusions are likely to be what the advertising industry already knows: although women are often annoyed by the ads, few feel strong enough to complain.

Women are not the only victims of poor and boring stereotypes（老套）— in many TV commercials men are seen either as useless, childish fools who are unable to perform the simplest household tasks, or as inconsiderate fellows, always on the lookout for an escape to the pub. But it is women who seem to suffer more from the industry’s inability to put people into an authentic present-day situation. Yet according to Emma Bennett, director of a London advertising agency, women are not aggressive or extremely angry about those stereotypes and sexist （歧视妇女）advertising. “They just find it annoying or tiresome.”

She says that it is not advertising’s use of the housewife role that bothers women, but the way in which it is handled. “The most important thing is the advertisement’s tone of voice. Women hate being insincerely praised or given desperately down-to-earth common-sense advice.”

In the end, the responsibility for good advertising must be shared between the advertiser, the advertising agency and the consumer. Advertising does not set trends but it reflects them. It is up to the consumer to tell advertisers where they fail, and the process of change will remain slow until people on the receiving end take the business seriously and make their –feelings known.

1.Despite recent changes in attitudes, some advertisements still fail to        .

A．change women’s opinions of themselves

B．show any understanding of consumers’ feelings

C．persuade the public to buy certain products

D．meet the needs of the advertising industry

2.According to the writer, the commonest fault of present-day advertising is to         .

A．condemn the role of the housewife

B．ignore protests about advertisements

C．present a misleading image of women

D．picture the activities of men wrongly

3.Emma Bennett suggests that advertisement ought to        .

A．give further emphasis to practical advice

B．change their style rather than their content

C．use male images instead of female ones

D．sing higher praise for women than before

4.We can learn from the passage that advertising industry should         .

A．take its job more eagerly

B．do more pioneering work

C．take notice of the public opinion

D．concentrate on the products advertised