题目列表(包括答案和解析)
You’re in a department store and you see a couple of attractive young women looking at a sweater. You listen to their conversation:
“I can’t believe it —a Lorenzo Bertolla! They are almost impossible to find. Isn’t it beautiful? And it’s a lot cheaper than the one Sara bought in Rome.”
They leave and you go over to see this incredible sweater．It's nice and the price is right．You've never heard of Lorenzo Bertolla, but those girls looked really stylish．They must know．So, you buy it．You never realize that those young women are employees of an advertising agency．They are actually paid to go from store to store, talking loudly about Lorenzo BertoHa clothes.
Every day we notice what people are wearing, driving and eating．If the person looks cool, the product seems cool, too．This is the secret of undercover（暗中影响的） marketing．Companies from Ford to Nike are starting to use it.
Undercover marketing is important because it reaches people that don't pay attention to traditional advertising．This is particularly true of the MTV generation----consumers between the age of 18 and 34．It is a golden group．They have a lot of money to spend, but they don't trust ads.
So advertising agencies hire young actors to "perform" in bars and other places where young adults go．Some people might call this practice deceptive, but marketing executive Jonathan Ressler calls it creative．"Look at traditional advertising．Its effectiveness is decreasing."
However, one might ask what exactly is "real" about of young women pretending to be enthusiastic about a sweater? Adverting executives would say it's no less real than an ad．The difference is that you know an ad is trying to persuade you to buy something．You don' t know when a conversation you overhear is just a performance.
The two attractive young women were talking so that they could ________.
A．get the sweater at a lower price B．be heard by people around
C．be admired by other shoppers D．decide on buying the sweater
Lorenzo Bertolla is __________．
A．a very popular male singer B．an advertising agency
C．a clothing company in Rome D．the brand name of a sweater
Which of the following can be inferred from the passage?
A．The two girls are in fact employed by the Lorenzo Bertolla Company.
B．The MTV generation tend to be more easily influenced by ads.
C．Traditional advertising is becoming less effective because it's too direct.
D．Undercover marketing will surely be banned soon by the government.
Which of the following would be the best title for the text?
A．Two Attractive Shoppers B．Lorenzo Bertolla Sweaters
C．Ways of Advertising D．Undercover Marketing
You're in a department store and you see a couple of attractive young women looking at a sweater. You listen to their conversation:
“I can't believe it--a Lorenzo Bertolla! They are almost impossible to find. Isn't it beautiful? And it's a lot cheaper than the one Sara bought in Rome. ”
They leave and you go over to see this incredible sweater. It's nice and the price is right. You've never heard of Lorenzo Bertolla, but those girls looked really stylish. They must know. So, you buy it. You never realize that those young women are employees of an advertising agency. They are actually paid to go from store to store, talking loudly about Lorenzo Bertolla clothes.
Every day we notice what people are wearing, driving and eating. If the person looks cool, the product seems cool, too. This is the secret of undercover marketing. Companies from Ford to Nike are starting to use it.
Undercover marketing is important because it reaches people that don't pay attention to traditional advertising. This is particularly true of the MTV generation----consumers between the age of 18 and 34. It is a golden group. They have a lot of money to spend, but they don't trust ads.
So advertising agencies hire young actors to “perform” in bars and other places where young adults go. Some people might call this practice deceptive(骗人的), but marketing executive Jonathan Ressler calls it creative. “Look at traditional advertising. Its effectiveness is decreasing. ”
However, one might ask what exactly is “real” about of young women pretending to be enthusiastic about a sweater? Advertising executives would say it's no less real than an ad. The difference is that you know an ad is trying to persuade you to buy something. You don' t know when a conversation you overhear is just a performance.
The two attractive young women were talking so that they could ________.
A. get the sweater at a lower price B. be heard by people around
C. be admired by other shoppers D. decide on buying the sweater
Lorenzo Bertolla is __________.
A. a very popular male singer B. an advertising agency
C. a clothing company in Rome D. the brand name of a sweater
Which of the following can be inferred from the passage?
A. The two girls are in fact employed by the Lorenzo Bertolla Company.
B. The MTV generation tend to be more easily influenced by ads.
C. Traditional advertising is becoming less effective because it's too direct.
D. Undercover marketing will surely be banned soon by the government.
Which of the following would be the best title for the text?
A. Two Attractive Shoppers B. Lorenzo Bertolla Sweaters
C. Ways of Advertising D. Undercover Marketing
s I crammed myself onto a crowded train this morning, I noticed there was a very pregnant(怀孕的) woman standing near me, jammed in tightly and hanging on for dear life．I looked at the passengers sitting in the seats that are supposed to be surrendered to the elderly, physically challenged, and other people who need to sit, Not one of them even looked up; everyone was too absorbed in what they were listening to, reading, or watching to even notice the pregnant passenger．
Over the past few years, there have been countless discussions on minding our manners within our new modes of communication．But while we’ve been debating the dos and don’ts of technology etiquette（礼节）, it appears that many of us have forgotten some of the old school manners that have nothing to do with a keyboard or a monitor, but have everything to do with the long-forgotten Golden Rule．Maybe technology has eroded our brains so much that we can never go back to those golden days．
“Giving up your seat to someone is so easy．Even when people don’t accept your offer, I think it’s nice to get up and stay standing so they know you’re sincere． The more that we become the good example, the more it will catch on．” Lizzie Post, says great-great granddaughter of Emily Post ．
Sophisticated technology doesn’t mean that good manners have to be a thing of the past． In fact, Post says she defines good manners using three simple, everyday principles: consideration, respect, and honesty． “Apply those to any situation and toward all the people involved including yourself and the solution will make sense．”
66．No one gave up his seat to the pregnant women because______．
A．The woman doesn’t need a seat at all．
B．It’s not common to give up his seat to others who need it
C．No one noticed her on the such crowed train
D．Everyone is so tired that all want to have a rest．
67．Paragraph 2 suggests that________．
A．We are always having discussions on minding our manners
B．Many of us have forgotten some of the old school manners
C．It’s technology that has eroded our brains so much
D．Students always care about their own business instead of school manners
68．The underlined phrase “ catch on ” in the third paragraph refers to____．
A．being understood B．being popular C．being taken D．being caught
69．What did Lizzie Post say shows that she was ______?
A．honest B．polite C．respectable D．friendly
70． What’s the best title of the passage?
A．Where Are Our Manners B．The Long-forgotten Golden Rule
C．Give up your Seat D．Sophisticated Technology
You’re in a department store and you see a couple of attractive young women looking at a sweater. You listen to their conversation：
“I can’t believe it—a Lorenzo Betrolla! They are almost impossible to find. Isn’t it beautiful？And it’s a lot cheaper than the one Sara bought in Rome”.
They leave and you go over to see this incredible sweater. It’s nice and the price is right. You’ve never heard of Lorenzo Bertolla, but those girls looked really stylish. They must know. So，you buy it. You never realize that those young women are employees of an advertising agency. They are actually paid to go from store to store, talking loudly about Lorenzo Bertolla clothes.
Every day we notice what people are wearing, driving and eating. If the person looks cool，the product seems cool，too. This is the secret of undercover marketing. Companies from Ford to Nike are starting to use it.
Undercover marketing is important because it reaches people that don’t pay attention to traditional advertising. This is particularly true of the MTV generation—consumers between the age of 18 and 34. It is a golden group. They have a lot of money to spend, but they don’t trust ads.
So advertising agencies hire young actors to “perform” in bars and other places where young adults go. Some people might call this practice misleading, but marketing executive Jonathan Ressler calls it creative.“Look at traditional advertising. Its effectiveness is decreasing”.
However，one might ask what exactly is “real” about the young women pretending to be enthusiastic about a sweater. Advertising executives (主管) would say it’s no less real than flu ad. The difference is that you know an ad is trying to persuade you to buy something. You don’ t know a conversation you overhear is just a performance.
The two attractive young women were talking so that they could _______.
A. get the sweater at a lower price B. be heard by people around
C. be admired by other shoppers D. decide on buying the sweater
Lorenzo Bertolla is _______.
A. a very popular male singer B. an advertising agency
C. a clothing company in Rome D. the brand name of a sweater
Which of the following can be inferred from the passage？
A. The two girls are in fact employed by the Lorenzo Bertolla Company.
B. The MTV generation tends to be more easily influenced by ads.
C. Traditional advertising is becoming less effective because it’s too direct.
D. Undercover marketing will surely be banned soon by the government.
Which of the following would be the best title for the text？
A. Two Attractive Shoppers B. Lorenzo Bertolla Sweatersk.&s~5*u
C. Ways of Advertising D. Undercover Marketing
You probably know you should say “please” and “thank you” at restaurants. You probably know the rules of a library. You know you should respect and be nice to your classmates. But do you have music manners?
Keep It Down! You have to notice the volume of your music. You should not play your music so loud that everyone around you can hear it. Some people might even get angry. Usually, when you play the music loud on an MP3 player, other people can’t hear the words of the song. They just hear a loud sound. No one wants to listen to this. Very loud music can also be bad for your ears. So even if you are alone when listening to our MP3 players, you shouldn’t turn it up too high.
Take Them Off! You need to know when to turn your MP3 off and put it away. Libraries, and schools don’t allow MP3 players. There are other places, like museums, that don’t have rules, but it would be rude to have your MP3 player on. Sometimes, it doesn’t make sense to listen on your MP3 player at event. Why would you listen to music at a play, a movie or a sporting event? You would miss what is going on and others would wonder why you even came.
Take One Out! Once in a while it’s okay just to take out one earphone and not other. Imagine you are listening on your MP3 player when someone asks you the way. It would not be rude to take out one earphone, tell him the way, and put back the earphone and continue listening. You can also do this when you order food at a fast-food restaurant or when you answer 
the telephone and it’s not for you.
It’s Your Choice! There are times when you need to decide what is best. F
or example, some people can listen to music on their MP3 players when reading books, while others think it is disturbing. In cases like this, you need to do what seems right for you.
【小题1】The underlined word “volume” in Paragraph Two probably means “_________.”
| A．the type of music | B．the amount of a sound |
| C．the length of a song | D．the colour of an MP3 player |
sic when we are alone because loud music_________.
t a play, _________.| A．the theatre won’t allow it | B．the actors will get angry |
| C．others won’t hear the play well | D．we will miss part of the play |
| A．show others the way | B．talk to friends on the phone |
| C．watch a sporting event | D．have dinner with our parents |
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