题目列表(包括答案和解析)
There are thousands of products of all colors and shapes in a supermarket, making you believe that they are worth a try.How? Packaging is the silent but persuading salesman.
They are on the shelves, and each bottle, can, box, and jar has been carefully designed and measured to speak to the inner self of the consumer, so that he is buying not only a product but also his belief in life.Scientists have studied consumer behavior recently and found that the look of the package has a great effect on the “quality” of the product and on how well it sells, because “Consumers generally cannot tell between a product and its package.Many products are packages and many packages are products,” as Louis Cheskin, the first social scientist studying consumers' feeling for packaging, noticed.
Colors are one of the best tools in packaging.Studies of eye movements have shown that colors draw human attention quickly.Take V8 for example.For many years, the bright color of tomatoes and carrots on the thin bottle makes you feel that it is very good for your body.And the word “green” today can keep food prices going up.
Shapes are another attraction.Circles often suggest happiness and peacefulness, because these shapes are pleasing to both eye and the heart.That's why the round yellow M signs of McDonald's are inviting to both young and old.
This new consumer response to the colors and shapes of packages reminds producers and sellers that people buy to satisfy both body and soul.
1.According to the passage, ________ seems to be able to persuade a consumer to buy the product.
A.the belief in the product
B.the quality of the product
C.the salesman in the supermarket
D.the pleasing color of the package
2.What does the underlined sentence in Para 2 mean?
A.Many good products are of bad package.
B.Package has great influence on the product.
C.Product and Package are of the same thing.
D.Package is more important than the product itself.
3.If a package or a product is round in shape, it can ________.
A.make people feel relaxed
B.bring excitement to the consumers
C.produce a happy and peaceful feeling
D.catch the eye movement of the consumers
4.What is the best title of the passage?
A.Package and Product.
B.Consumer Response.
C.Colors and Shapes.
D.The Inner Self of the Consumer.
完形填空.
I spent two months with an American family last year when I studied in America.
It 1 : “The best food is in China.” So I 2 to cook for my American 3 .Each day I performed my play in 4 ways, changing the dishes, color, the meat’s type or the soup’s style(风味). Thus my American friends could find the joy of 5 Chinese food.
6 the joke is here: Once I cooked Sichuan-style fish for dinner. I was 7 my work.
When all the family members 8 the table, every member first looked 9 at the fish, then looked at 10 . “Why do all the fish have their head?” they asked. “It’ s 11 !”
Terrible or beautiful? I don’t know. 12 that fish heads are 13 .The head is the best part of fish. In China only honored(尊贵的) 14 can 15 fit.
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As we all know “The hand that rocks the cradle rules the world” and “__1__ every successful man there is a woman.” Both these __2__ mean the same things. Men rule the __3__ but their wives rule them.
Chinese people and other foreigners often say,__4__ of the American women like making their husbands and sons successful, but some of them want __5__ for themselves. They want good __6__. When they work they want to __7__ better paid. They want to be as __8__ as men.
In 1960s, the American women's liberation __9__ was started by women who don't want to __10__ behind successful men. They want to stand beside them, with the same __11__ for success. They don't want to be told that certain jobs or __12__ are closed to them. They refused to work side by side with men who do the __13__ work for higher pay.
In America, a liberation woman must be __14__ of being a woman and have confidence in herself. If somebody says to her, “You have come a long __15__, baby”, she will __16__ and answer, “Not nearly as __17__ as I am going to go, baby ”.
On the other hand, this movement is quite __18__, and many American women do not agree. __19__ it has already made some important __20__ in women's lives.
1. A. Before B. Behind C. Near D. Beside
2. A. writings B. words C. letters D. sayings
3. A. family B. society C. earth D. world
4. A. most B. Few C. All D. None
5. A. anything B. something C. nothing D. everything
6. A. jobs B. clothes C. food D. houses
7. A. be B. have C. make D. receive
8. A. good B. wonderful C. successful D. much
9. A. activity B. movement C. affairs D. incident
10. A stand B. co-operate C. work D. help
11. A. work B. job C. position D. chance
12. A. offices B. schools C. shops D. places
13. A. better B. same C. less D. important
14. A. tired B. afraid C. fond D. proud
15. A. place B. walk C. way D. journey
16. A. cry B. smile C. laugh D. sob
17. A. long B. far C. soon D. much
18. A. new B. good C. important D. pleasing
19. A. So B. And C. But D. Or
20. A. progress B. improvement
C. decisions D. changes
As we all know “ The hand that rocks the cradle rules the world.” and “ 26 every successful man there is a woman.” Both these 27 mean the same things. Men rule the 28__ , but their wives rule them.
Chinese people and other foreigners often say, 29_ of the American women like making their husbands and sons successful, but some of them want 30__ for themselves. They want good 31 . When they work they want to 32__ better paid. They want to be as 33__ as men.
In the 1960s, the American women’s liberation 34 was started by women who don’t want to 35 behind successful men. They want to stand beside them, with the same 36__ for success. They don’t want to be told that certain jobs or 37__ are closed to them. They refused to work side by side with men who do the 38 work for higher pay.
In America, a liberation woman must be 39 of being a woman and have confidence in herself. If somebody says to her, “ You have come a long 40 , baby”, she will 41 and answer, “Not nearly as 42 as I am going to go, baby.”
On the other hand , this movement is quite 43 and many American women do not agree. 44__ it has already made some important 45__ in women’s lives.
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阅读下面短文,掌握其大意,然后人36-55各题所给的四个选项(A、B、C和D)中,选出最佳选项。
Anna Douglas was 72 years old when she started writing her newspaper column.She had been a school teacher before she retired(退休),but she needed to keep 1 .She was even willing to work without pay.She then offered her 2 with a business that helped other businesses find jobs for old people.Every day she 3 other old folks like her.By talking with them,she 4 two things.Old people had abilities that were not 5 . But old people also had some 6 .She found a new purpose for herself then.
Through the years,she used to write stories about people for national magazines.There was now a new 7 : Old people like herself.She began to write a newspaper column called“ Sixty Plus”,which was about 8 old.She writes about the problems of old people,especially their problems with being 9 .
Anna Douglas uses her 10 ability to see the truth behind a problem.She understands why problems begin.For example,one of her readers said that his grandchildren 11 the houses as soon as he came to visit.Mrs Douglas 12 some ways for him to understand his grandchildren.
“It's important to know something about your grandchildren's world,”says Mrs Douglas.“That means questioning and listening,and 13 is not what old people do best.Say good things to them and about them,”she continues.“Never try to 14 your grandchildren or other young people.Never 15 your opinion.Don't tell them what they should do.Commonly ,they have been taught they should have respect for old people.The old should respect them as well.”
A.free B.rich C.powerful D.busy
A.service B.money C.students D.books
A.observed B.met C.comforted D.answered
A.recognized B.followed C.enjoyed D.demanded
A.studied B.agreed C.gave D.used
A.mistakes B.problems C.questions D.characters
A.subject B.life C.way D.plan
A.getting B.respecting C.employing D.supporting
A.unknown B.refused C.misunderstood D.discouraged
A.thinking B.working C.writing D.leading
A.got B.entered C.left D.passed
A.invented B.chose C.suggested D.imagined
A.listening B.speaking C.pleasing D.advising
A.praise B.scold C.trouble D.encourage
A.speak out B.give up C.get back D.stick to
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