63.Choose the right order that shows the development of the tape recorder.

　a.Using big rolls.

　　 b.Using cassettes.

　　 c.Using thin wire.

　 A.a，b，c　　　　　　　　　　　 B.b，c，a　　　　　　　　　 C.c，a，b　　　　　　　　 D.c，b，a

89.What will the author probably discuss after the last paragraph?

A.More advantages of franchising.　　　　　　　　　　　　 B.Risks of investment besides franchising.

C.The standard of consumer acceptance.　　　　　　ive aspects related to franchising.

答案 86. C　87. B　88. B　89. D

第4题(2004年普通高等学校春季招生考试英语北京卷)

　　 The first tape recorder didn’t use tape.It used long thin wire.It was invented in 1990 by Valdermar Poulsen.In 1930，German scientists invented the tape we use today.Back then the tape was on big rolls.In 1964 the Philips company in Holland invented the cassette.It’s pretty much a holder for the tape.People use cassettes all over the world.If you don’t have a cassette recorder，borrow one.

　　　 Think of a book your parents read out loud to you.That might be a great book to read out loud to your mom or dad in their car.Put a cassette in the recorder，open the book，hit the record button and start reading out loud.

　　 　Remember there is no such a thing as a wrong way to do this.You might think you’ve made a mistake，but this gift is part of you，and nothing about that can be a mistake.It’s impossible.

　　 You get to be all artistic and creative here.You might want to play music in the background.Do whatever you want.The gift is you，so you decide.Remember to say “I love you”at the end of your reading.That’s like the prize at the end of the book.

88.The passage mainly tells the reader______.

A.the advantages and disadvantages of franchising B.the benefits of franchising to the franchisor

C.the unmatched economic growth in the 1960’s　　　　　　 D.some regional and national business operation

87.The advantages of franchising to the parent company are all the following EXCEPT______.

A.an immediate investment return　　　　　　　　　 B.the ownership of additional retail stores

C.the profit from the sale of supplies　　　　　　　　 D.the possibility of profitable advertising

86.Franchising refers to a business operation in which a successful parent company______.

A.sells name-brand goods to a private investor　　　　　　

B.rents proven ideas and techniques for investment

C.sells the right,the guidance to a business under its name

D.takes no advertising responsibility for individual investors

62. The underlined word “happiness” in the last sentence refers to______.

A. the married happiness of the emperor and his wife

B. the great pleasure Jehan once found in exercising his power

C. the happiness Jehan felt on completing the Taj Mahal

D. the pleasure tourists experience when visiting the Taj Mahal

答案 59. A　　　　　　　 60. C　　　　　　 61. B　　　　　　　 62. A

第3题(2004年普通高等学校夏季招生考试英语上海卷)

　　 　Holiday Inns and McDonald’s,both saw unmatched growth in the 1960s.Their growth opened another direct business operation—franchising(特许经营).

　　　 These operations have the same general pattern.The franchisor,the parent company,first establishes a successful retail(零售)business.As it expands,it sees a profit potential in offering others the right to open similar business under its name.The parent company’s methods and means of identification with consumers are included in this right.The parent company supplies skill,and may build and rent stores to franchisees.For these advantages the franchisee pays the franchisor a considerable fee.However,some of the advantages and disadvantages are different.

　　　 By extending a“proven”marketing method,a parent can profit in several ways.First,the franchisee’s purchase price gives the parent an immediate return on the plan.Then the sale of supplies to the franchisee provides a continuing source of profits.As new businesses are added and the company’s reputation spreads,the value of the franchise increases and sales of franchises become easier.The snowballing effect can be dramatic.Such growth,too,brings into play the economies of scale(规模经济).Regional or national advertising that might be financially impossible for a franchisor with 20 franchises could be profitable for one with 40.

　　　 The parent,then,finds immediate gains from the opportunity to expand markets on the basis of reputation alone,without having to put up capital or take the risk of owning retail stores.Added to this advantage is a less obvious but material one.Skilled,responsible retail managers are rare.People who invest their capital in franchises,though,probably come closer to the ideal than do paid managers.In fact,the franchisee is an independent store operator working for the franchisor,but without an independent’s freedom to drop supplies at will.Of course the factory’s costs of selling supplies are less.But also certainly the franchisee buying goods that have had broad consumer acceptance will not casually change supplies,even when the contract permits.If the hamburger is not what the customer expected,they may not return.Having paid for the goodwill,the franchisee won’t thoughtlessly destroy it.

　　　　 Franchising may give you the idea that as a franchisor,you need only relax in the rocking chair.Franchising,however,has problems to be solved.

61. We learn from the text that Mumtaz probably died in______.

A. 1626　　　　　　　　　　　　　 B. 1632　　　　　　　　　　 C. 1634　　　　　　　　　　 D. 1653

60. The Taj Mahal was first built as______.

A. a prison　　　　　 B. a gift to Mumtaz　　　　　　　　 C. a memorial building　　　　　 D. a tourist attraction

59. The first two paragraphs were written to show that______.

A. the Taj Mahal is an unusual historic building　　　　　　 B. ancient Indian emperors were cruel

C. construction workers led a hard life in ancient India

D. India has some of the most famous buildings in the world

44．解析：这是一道主旨题。本文讲述了通讯的发展和由此带来的变化，着重于不同通讯方式的比较和发展过程，而不是单单针对某种方式来讲述。A 选项最贴近这一点。

第2题(2004年普通高等学校夏季招生考试英语全国卷Ⅰ)

　　 Say you are a 17th century construction worker who’s worked long and hard to build a splendid tower for the dead wife of your emperor.

　　　 Now say that the emperor orders your fingertips cut off so you can never build another one. Yes, that is the Taj Mahal, one of the most famous buildings in the world. And the tale behind the construction is just as impressive(印象深刻的)as the building itself.

　　　 First, there’s the emperor of northern India, Shah Jehan, also called the King of the World. In 1612, Shah Jehan married Mumtaz Mahal. Madly in love, they had 14 children over the next 20 years. But then sadness came. As Mumtaz was about to give birth to child number 14, she said she had heard her unborn baby cry out. It was a sign of death. And as Mumtaz lay dying, she asked Jehan to build a lasting memorial(纪念物)to celebrate their love.

　　　 When the heartbroken Jehan appeared eight days after his wife’s death, his people were shocked to see that his coal-black hair had turned snow-white.

　　　 Putting away his sadness, Jehan ordered his wife’s dying wish carried out. More than 20 000 workers labored nearly 22 years to complete the construction. In 1653, Jehan placed Mumtaz’s remains in the center under the building.

　　　 And then, son number five, Aurangzeb, murdered his brothers and took over the power from his aging father, Jehan lived the rest of his days-eight years, to be exact-imprisoned not far from the Taj Mahal. Jehan was only allowed to climb onto the top of his prison to see the timeless treasure from a distance. But never again would he be allowed to visit it－until he was buried next to his wife.

　　　 Today 25, 000 people visit the Taj Mahal each day. Though the reason for building the tower was a strange, sad story, those who see its breath-taking beauty are reminded of the happiness that inspired(激发……的灵感)its construction.