2. 推理引申题

(1) 针对第一段最后两句His early optimism... beginning to agree with him，可以考查推理两句话的潜在含义，参见试题12。也可以针对“早期的乐观”出题，如：early optimism指Rupert Murdoch估计。［A］ 广告经济全面复苏；［B］ 9.11事件的影响减弱；［C］ 媒体经济发展前景光明；［D］ 业内人士赞同他的观点。(答案：［A］)

(2)可以考查第二段最后两句的潜在含义，如：从第二段最后两句可以推知什么？［A］ 经济分析家与调查公司意见产生分歧；［B］ 今年美国经济较去年有所增长；［C］ 企业主已经大量增加广告开支；［D］ 分析家忽视经济发展的一般规律。(答案：［B］)

14. Signs of improvement are visible in the advertising of______.

［A］ high-tech magazines and sports industry

［B］ celebrity magazines and travel industry

［C］ women's magazines and car industry

［D］ movie industry and high-tech magazines

13. Which of the following is true according to the text?

［A］ Advertising is a sensitive marker of economic change.

［B］ Managers will first cut salary during economic downturn.

［C］ CMR was wrong about last year's U.S. ad market.

［D］ Advertising spending has started overal growing.

12. Mr. Murdoch's early market estimation seems to be_________ .

［A］ exaggerating the situation　　　　　　　　 ［B］ being too cautious

［C］ underestimating the development　　 ［D］ probably describing the reality

11. What does the author mean by “it is not necessarily time to reach for the sun glasses” (Para.1)?

［A］ The sunshine is not terribly strong.

［B］ It is not good time to develop advertising.

［C］ There is no need to worry about economy now.

［D］ The real economic recovery has yet to take place.

10.这篇文章的写作目的可能是_____。

［A］ 宣传电子文化　　　　　　 ［B］ 替汽车生产商做广告

［C］ 吸引潜在的汽车消费者　　 ［D］ 提供有关网络汽车的信息

［精解］ 答案D本题变相考查主旨。回顾全文，从介绍未来汽车(即网络汽车)，到将网络汽车和现代汽车作比列出前者的优越之处，文章主要以提供信息为主，勾画了未来汽车的美好前景。因此［D］正确。其他项的内容文中都未提及。

全文翻译

把钥匙插在点火装置上，开动引擎。在给汽车挂挡之前，敲击嵌在方向盘上的键盘，你的最新邮件将在挡风玻璃上闪现。

当你把一辆汽车和一台电脑混合到一起的时候，就得到了这种引人注目的汽车和电脑的交合体。享有“网络汽车”或者是“网络运动物体”称号的机器可能不久就将出现在你附近的车道上(其中也许有一辆属于你富有的邻居)。驾驶者在网络汽车里不仅可以接进地域性公路系统，还可以在交通拥挤的时段画出路线图绕过交通障碍。司机和乘客都能收发邮件，跟踪最新的体育比分和股票行情，上网冲浪，甚至玩电视游戏。至少像微软、Sun、IBM和Netscape这几家公司是这么认为的。

现代汽车已经是轮子上的一个电子陈列柜。车上的微型计算机不仅节约了燃料而且减少了气体排放。它们操纵反锁刹车系统，甚至调节一些汽车上防震器的松紧度。但是大部分需要增加的新技术目前已经存在。由Netscape、Sun、IBM和Delco(密歇根的一个自动电子公司)联合生产的一个网络汽车模型最近在拉斯韦加斯举办的一年一度的计算机工业展示会上展示出来。

它不仅仅提供台式电脑似的服务，如收发邮件，同时允许司机不用将目光离开路面就能使用这些服务。它由声音指令操作，使用与现代喷气式战斗机相同的平视显示器系统(前窗玻璃映像显示系统)，并且把数据投射在挡风玻璃上。联合的几大公司认为真正的网络汽车将会在短短的四年内投入生产。

汽车制造者已经开始为我们展示这些网络汽车模型的某些特征。如果装备卫星导航系统的通用汽车的驾驶者把车钥匙锁在车内了，那么紧急服务中心会发射一种数字信号来开车门。而且发生事故时如果安全气袋被启动，该系统还会自动求救。丰田汽车和通用汽车公司仅仅是提供这样的车内导航系统的公司其中的两家，这样的公司越来越多。欧洲的宝马和奔驰汽车公司最近引进了一种导航硬件，它不仅能够规划路线而且可以提醒驾驶者注意交通堵塞。

Text 3

When Rupert Murdoch sees beams of light in the American advertising market, it is not necessarily time to reach for the sunglasses. Last October, when the impact of September 11th was only beginning to tell, the boss of NewsCorp, a media group, had already identified “strong rays of sunshine”. With ad sales still languishing, Mr. Murdoch declared last month that “there are some hints of a modest upswing in the U.S. advertising markets.” His early optimism turned out to be misplaced. Now, however, other industry observers are beginning to agree with him.

Advertising usually exaggerates the economic cycle: falling sharply and early in a downturn, and rebounding strongly once the economy has begun to recover. This is because most managers prefer to trim their ad budgets rather than their payrolls, and restore such spending only once they feel sure that things are looking up. Last year, America's ad market shrank by 9.8%, according to CMR, a research firm. Although ad spending has not yet recovered across all media, some analysts now expect overall ad spending to start to grow in the third quarter.

The signs of improvement are patchy, however. Ad spending on radio and television seems to be inching up-advertising on American national radio was up 2% in January on the same period last year, according to Aegis-while spending on magazines and newspapers is still weak. Even within any one market, there are huge differences; just pick up a copy of one of the now-slimline high-tech magazines that once bulged with ads, and compare it with the hefty celebrity or women's titles. Advertisers in some categories, such as the travel industry, are still reluctant to buy space or airtime, while others, such as the car and movie businesses, have been bolder. The winter Olympics, held last month in Salt Lake City, has also distorted the spending on broadcast advertising in the first quarter.

Nonetheless, there is an underlying pattern. One measure is the booking of ad spots for national brands on local television. By early March, according to Mr. Westerfield's analysis, such bookings were growing fast across eight out of the top ten advertising sectors, led by the financial and motor industries. UBS Warburg now expects the “upfront” market, which starts in May when advertisers book advance ad spots on the TV networks for the new season in September, to be up 4% on last year. On some estimates, even online advertising could pick up by the end of the year.［419 words］

9.汽车内置的导航系统的功能不包括_____。

［A］ 发生事故时启动安全气袋后自动求救

［B］ 发射一种数字信号来开车门

［C］ 钥匙被锁在车内时向紧急服务中心报警

［D］ 规划路线并提醒驾驶者注意交通堵塞

［精解］ 答案C本题考查事实细节。根据题干关键词navigation system迅速定位到第五段。该段倒数第二句提到：包括丰田和通用汽车公司在内越来越多的公司提供了这种内置导航系统。联系上下文，上文提到如果装备卫星导航系统(On?Star system)的通用汽车的驾驶者把车钥匙锁在车内了，那么紧急服务中心会发射一种数字信号来开车门。而且发生事故时如果安全气袋被启动，该系统还会自动求救。下文提到，欧洲的宝马和奔驰汽车公司最近引进了一种导航软件，它不仅能够规划路线而且可以提醒驾驶者注意交通堵塞。可见，［A］、［B］和［D］项都是文中列举的导航系统的功能。［C］错在不是“报警”而是“发射信号”。

8.与一般的现代汽车相比，网络汽车会在内部安置微电脑_____。

［A］ 将数据投射到汽车挡风玻璃上　 ［B］ 节约燃油量和减少排放量

［C］ 操纵反锁刹车系统　　　　　　 ［D］ 调节减震器的松紧程度

［精解］ 答案A本题考查事实细节。该题实际上是要求考生找出网络汽车和现代汽车的区别。根据三段可知，［B］、［C］和［D］项都是现代汽车的功能。只有［A］项是四段谈到的网络汽车先进于现代汽车的功能之一。