12. According to Fortune, successful international companies .

　　　　 A. earn 20 percent or more of their revenue overseas

　　　　 B. all have the quality of patience

　　　　 C. will follow the overseas local cultures

　　　　 D. adopt the policy of internationalization

　Vocabulary

11. This article is supposed to be most useful for those .

　　　　 A. who are interested in researching the topic of cultural diversity

　　　　 B. who have connections to more than one type of culture

　　　　 C. who want to travel abroad

　　　　 D. who want to run business on International Scale

10. The two schools of thought .

　　　　 A. both propose that companies should tailor business approaches to individual cultures

　　　　 B. both advocate that different policies be set up in different countries

　　　　 C. admit the existence of cultural diversity in business world

　　　　 D. Both A and B

9. According to the author, the model of Pepsi .

　　　　 A. is in line with the theories of the school advocating the business is business the world around

　B. is different from the model of McDonald’s

　　　　 C. shows the reverse of globalization

　　　　 D. has converged cultural differences

8. According to the passage, which of the following is true?

　　　　 A. All international managers can learn culture.

　　　　 B. Business diversity is not necessary.

　　　　 C. Views differ on how to treat culture in business world.

　　　　 D. Most people do not know foreign culture well.

7.C推断题。根据Email has increased the spread of careless writing habits可知，电子邮件促使了不良写作习惯的形成，故C项说法不正确。

C

　　　 Culture is one of the most challenging elements of the international marketplace. This system of learned behavior patterns characteristic of the members of a given society is constantly shaped by a set of dynamic variables: language, religion, values and attitudes, manners and customs, aesthetics, technology, education, and social institutions.』① To cope with this system, an international manager needs both factual and interpretive knowledge of culture. To some extent, the factual knowledge can be learned; its interpretation comes only through experience.

　The most complicated problems in dealing with the cultural environment stem from the fact that one cannot learn culture—one has to live it. Two schools of thought exist in the business world on how to deal with cultural diversity. One is that business is business the world around, following the model of Pepsi and McDonald’s. In some cases, globalization is a fact of life; however, cultural differences are still far from converging.

　The other school proposes that companies must tailor business approaches to individual cultures. Setting up policies and procedures in each country has been compared to an organ transplant; the critical question centers around acceptance or rejection. The major challenge to the international manager is to make sure that rejection is not a result of cultural myopia or even blindness.

　Fortune examined the international performance of a dozen large companies that earn 20 percent or more of their revenue overseas. The internationally successful companies all share an important quality: patience. They have not rushed into situations but rather built their operations carefully by following the most basic business principles. These principles are to know your adversary, know your audience, and know your customer.

6.C细节题。根据this newfound freedom to express themselves可以看出Lancashire的观点，他认为电子信件可以使人自由地表达思想和情感，类似于口头语言。

5.B　 主旨大意题。根据...but some experts think the resulting spread of bad English does more harm than good.及Others say that despite its poor prose, email has finished what several generations of English teachers couldn’t: it has made writing fashionable again.等处我们可以归纳出：本文主要陈述了对电子信件不同的观点。

7. Which of the following is NOT true about email?

A. It is changing the way of communication.

B. It is used more than letters in the US.

C. It helps us write better.

　　　 D. It causes us to write more.

[解题导语]

　电子邮件使写信这种古老而传统的沟通方式又恢复了生机，但用电子邮件写信也带来了一些新的问题，专家们对此也有不同的看法。本文就陈述了这些不同的观点。

[答案与解析]

6. In Lancashire’s opinion, email is a wonderful technology because_____.

A. it can be used all over the world

B. it is the fastest way to communicate

C. we can express ourselves in a free way

　　　 D. we can save a lot of paper